{"id":59859,"date":"2023-04-28T10:58:28","date_gmt":"2023-04-28T08:58:28","guid":{"rendered":"https:\/\/scratcher.io\/webinar-b2b-gamification-marketing-afkodet\/"},"modified":"2026-01-27T14:02:34","modified_gmt":"2026-01-27T13:02:34","slug":"webinar-b2b-gamification-marketing-afkodet","status":"publish","type":"page","link":"https:\/\/scratcher.io\/da\/webinarer-og-podcasts\/webinar-b2b-gamification-marketing-afkodet\/","title":{"rendered":"Webinar &#8211; B2B gamification marketing afkodet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"59859\" class=\"elementor elementor-59859 elementor-33492\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1292632 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1292632\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b0dc98\" data-id=\"6b0dc98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7231348 elementor-widget elementor-widget-heading\" data-id=\"7231348\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B2B gamification marketing afkodet<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-096e0a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"096e0a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-937542d\" data-id=\"937542d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05e8841 elementor-widget elementor-widget-video\" data-id=\"05e8841\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/60dN1A7YcV8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ac0166 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ac0166\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4da00de\" data-id=\"4da00de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4266f6c elementor-widget elementor-widget-heading\" data-id=\"4266f6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En LinkedIn Live med InboundCPH \ud83d\udd2e  <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de4bdc elementor-widget elementor-widget-text-editor\" data-id=\"4de4bdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gamification er den stigende stjerne inden for B2B-marketing! \u2728 Fra at vinde kunder til at opbygge loyalitet er disse interaktive oplevelser et v\u00e6rdifuldt v\u00e6rkt\u00f8j, der kan hj\u00e6lpe dig med at n\u00e5 dine m\u00e5l og skille dig ud i et overfyldt marked. <\/p><p>I dette webinar besvarer Nikolaj F. Skarbye, Scratchers CCO, og Henning Madsen, grundl\u00e6gger og CEO for <a href=\"https:\/\/inboundcph.dk\/en\/\">InboundCPH<\/a> , alle dine sp\u00f8rgsm\u00e5l om B2B-gamification og deler deres ekspertindsigt og bedste praksis. Uanset om du fokuserer p\u00e5 at pleje leads, \u00f8ge brand awareness eller drive konverteringer, er gamification ikke l\u00e6ngere kun for B2C. <\/p><p>Vi d\u00e6kkede:<br> \u2192 Hvorfor gamification er stigende i B2B-markedsf\u00f8ring<br> \u2192 S\u00e5dan bruger du interaktive kampagner til leadgenerering vs. eftersp\u00f8rgselsgenerering<br> \u2192 Hvilke <a href=\"https:\/\/scratcher.io\/game-formats\/\">spilformater<\/a> fungerer bedst i B2B-omr\u00e5det<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B2B gamification marketing afkodet En LinkedIn Live med InboundCPH ? Gamification er den stigende stjerne inden for B2B-marketing! \u2728 Fra at vinde kunder til at opbygge loyalitet er disse interaktive oplevelser et v\u00e6rdifuldt v\u00e6rkt\u00f8j, der kan hj\u00e6lpe dig med at n\u00e5 dine m\u00e5l og skille dig ud i et overfyldt marked. I dette webinar besvarer [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":59860,"parent":60031,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"class_list":["post-59859","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar - B2B gamification marketing afkodet - Scratcher<\/title>\n<meta name=\"description\" content=\"Deltag i Scratchers CCO og InboundCPHs grundl\u00e6gger og administrerende direkt\u00f8r, n\u00e5r de g\u00e5r i dybden med B2B-gamification og deler deres n\u00f8gler til bedste praksis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scratcher.io\/da\/webinarer-og-podcasts\/webinar-b2b-gamification-marketing-afkodet\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B gamification marketing afkodet\" \/>\n<meta property=\"og:description\" content=\"Deltag i Scratchers CCO og InboundCPHs grundl\u00e6gger og administrerende direkt\u00f8r, n\u00e5r de g\u00e5r i dybden med B2B-gamification og deler deres n\u00f8gler til bedste praksis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scratcher.io\/da\/webinarer-og-podcasts\/webinar-b2b-gamification-marketing-afkodet\/\" \/>\n<meta property=\"og:site_name\" content=\"Scratcher\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T13:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/green-bird.scratcher.io\/wp-content\/uploads\/2023\/04\/16-9.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"B2B gamification marketing afkodet\" \/>\n<meta name=\"twitter:description\" content=\"Deltag i Scratchers CCO og InboundCPHs grundl\u00e6gger og administrerende direkt\u00f8r, n\u00e5r de g\u00e5r i dybden med B2B-gamification og deler deres n\u00f8gler til bedste praksis.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/green-bird.scratcher.io\/wp-content\/uploads\/2023\/04\/16-9.png\" \/>\n<meta name=\"twitter:label1\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/webinarer-og-podcasts\\\/webinar-b2b-gamification-marketing-afkodet\\\/\",\"url\":\"https:\\\/\\\/scratcher.io\\\/da\\\/webinarer-og-podcasts\\\/webinar-b2b-gamification-marketing-afkodet\\\/\",\"name\":\"Webinar - B2B gamification marketing afkodet - Scratcher\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/webinarer-og-podcasts\\\/webinar-b2b-gamification-marketing-afkodet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/webinarer-og-podcasts\\\/webinar-b2b-gamification-marketing-afkodet\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2023-04-28T08:58:28+00:00\",\"dateModified\":\"2026-01-27T13:02:34+00:00\",\"description\":\"Deltag i Scratchers CCO og InboundCPHs grundl\u00e6gger og administrerende direkt\u00f8r, n\u00e5r de g\u00e5r i dybden med B2B-gamification og deler deres n\u00f8gler til bedste praksis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/webinarer-og-podcasts\\\/webinar-b2b-gamification-marketing-afkodet\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/scratcher.io\\\/da\\\/webinarer-og-podcasts\\\/webinar-b2b-gamification-marketing-afkodet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/webinarer-og-podcasts\\\/webinar-b2b-gamification-marketing-afkodet\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/webinarer-og-podcasts\\\/webinar-b2b-gamification-marketing-afkodet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/scratcher.io\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webinarer og podcasts\",\"item\":\"https:\\\/\\\/scratcher.io\\\/da\\\/webinarer-og-podcasts\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Webinar &#8211; 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