{"id":69838,"date":"2024-10-08T10:19:40","date_gmt":"2024-10-08T08:19:40","guid":{"rendered":"https:\/\/scratcher.io\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\/"},"modified":"2026-01-09T10:55:52","modified_gmt":"2026-01-09T09:55:52","slug":"tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen","status":"publish","type":"post","link":"https:\/\/scratcher.io\/da\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\/","title":{"rendered":"Tips til en vellykket gamification-kampagne i adventskalenderen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"69838\" class=\"elementor elementor-69838 elementor-45090\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96ff93e e-flex e-con-boxed e-con e-parent\" data-id=\"96ff93e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0720fdb elementor-widget elementor-widget-heading\" data-id=\"0720fdb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tips til en succesfuld gamification-kampagne med adventskalenderen  <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae70a6 elementor-widget elementor-widget-text-editor\" data-id=\"4ae70a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Leder du efter bedre m\u00e5der at engagere dig p\u00e5 i en stor s\u00e6son med meget konkurrencepr\u00e6get opm\u00e6rksomhed? Tjek disse tips til at udnytte din adventskalender til forskellige marketingm\u00e5l.   <\/span><\/p><h3><b>F\u00f8rst og fremmest, hvad er en interaktiv adventskalender?  <\/b><\/h3><p><span style=\"font-weight: 400;\">Det er et s\u00e6rligt interaktivt format, der er designet til at \u00f8ge engagementet med dit publikum markant. For eksempel kan du overveje Toms&#8217; <a href=\"https:\/\/scratcher.io\/game-formats\/online-advent-calendar\/\" target=\"_blank\" rel=\"noopener\">julekampagne<\/a> med julekalenderen. Denne kampagne, skabt af slikproducenternes m\u00e6rke, havde en d\u00f8r, der \u00e5bnede hver s\u00f8ndag i advent for at afsl\u00f8re nye konkurrencer eller sp\u00e6ndende indhold. En online julekalender er et fantastisk v\u00e6rkt\u00f8j, ikke kun til at indsamle nye markedsf\u00f8ringstilladelser, men ogs\u00e5 til at styrke dine kunders brandengagement og loyalitet.   <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1fd4f9 elementor-widget elementor-widget-video\" data-id=\"f1fd4f9\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2021\/01\/Toms-advent-ipad-video_optimized.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d4d39 elementor-widget elementor-widget-text-editor\" data-id=\"42d4d39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nu hvor du ved, hvad dette format handler om, lad os fokusere p\u00e5 10 vigtige tips, du skal overveje, n\u00e5r du designer din adventskalenderkampagne for at opn\u00e5 maksimal effekt.<br><br><\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><b>Beslut dig for et prim\u00e6rt m\u00e5l:<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Din kampagne kan tjene flere form\u00e5l og spore adskillige KPI&#8217;er, men at have \u00e9t prim\u00e6rt m\u00e5l sammen med 2 eller 3 sekund\u00e6re m\u00e5l sikrer en str\u00f8mlinet brugeroplevelse.  <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Her er nogle af de m\u00e5l, som disse formater kan hj\u00e6lpe dig med at opn\u00e5:<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Leadgenerering eller e-mailabonnenter  <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Databerigelse (pleje din CRM\/CDP med opdaterede oplysninger og pr\u00e6ferencer fra dine m\u00e5lgrupper)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Brand Engagement (hver d\u00f8r er en ny mulighed for at skabe kontakt)  <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Boost salget  <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Bevar loyalitet<br><br><\/span><\/li><\/ul><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><b>Hold det enkelt:<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Det lyder m\u00e5ske tiltalende at tilbyde forskellige spil hver dag, men det kan ogs\u00e5 blive komplekst og tidskr\u00e6vende, hvilket l\u00e6gger mere pres p\u00e5 at opn\u00e5 fremragende resultater for en godt ROI. V\u00e6lg det format, der er i overensstemmelse med dine kampagnem\u00e5l, og f\u00e5 mest muligt ud af det. <br><br><\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><b>Start planl\u00e6gningen tidligt:<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">En adventskalender involverer mange muligheder og overvejelser. Start med at planl\u00e6gge og implementere i god tid for at sikre en problemfri kampagne. Hvis du v\u00e6lger at oprette den selv, anbefaler vi at overveje det mindst to m\u00e5neder i forvejen. Ellers kan vi bygge den op for dig. Du leverer branding-materialerne, og vi tager os af resten!    <br><br><\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><b>Brug en pr\u00e6-lanceringskampagne:<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Promov\u00e9r din kalender og f\u00e5 markedsf\u00f8ringstilladelser inden 1. december. Opret en teaserkampagne f\u00f8r lanceringen for at opfordre til tidlig tilmelding. <br><br><\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><b>Implementer en Auto-Submit feature:<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Undg\u00e5 at deltagerne skal udfylde tilmeldingsformularen, hver gang de tilg\u00e5r din kalender. Brug en automatisk indsendelsesfunktion til at udfylde deres oplysninger automatisk, s\u00e5 de kan indsendes med et enkelt klik. <br><br><\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><b>Forbered en fantastisk promoveringsstrategi:<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Selv med en fantastisk julekalender kan manglen p\u00e5 effektiv markedsf\u00f8ring f\u00f8re til skuffende resultater. Invester i en st\u00e6rk markedsf\u00f8ringsstrategi for at maksimere engagementet. Overvej egne og betalte medier. Afh\u00e6ngigt af hvilken branche du er i, er nogle platforme ogs\u00e5 mere attraktive end andre. Hvis du er B2C, kan du inkludere Meta, Instagram, TikTok osv. Hvis du er B2B, kan du promovere det via LinkedIn-annoncer eller Google. Uanset hvad du v\u00e6lger, s\u00e5 husk at placere et pop-up-banner p\u00e5 din hjemmeside og inkludere dette i din nyhedsbrevskommunikation.        <br><br><\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><b>Send daglige eller ugentlige p\u00e5mindelser:<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Planl\u00e6g og send p\u00e5mindelsesmails hver gang en ny d\u00f8r \u00e5bnes, uanset om det er dagligt eller ugentligt, baseret p\u00e5 dit kalenderformat. Du kan automatisere p\u00e5mindelser fra Scratcher-platformen eller integrere Scratcher platformen i dit Mail Tool (Mailchimp, Active Campaign osv.). Dette er dit valg, og begge muligheder er meget enkle at s\u00e6tte op. <br><br><\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><b>Indstil Tracking Pixels:<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Implementer Tracking Pixels for at f\u00e5 omfattende indsigt i dine kampagneresultater. Dette giver dig mulighed for at spore deltagernes rejse, f\u00f8r de ankommer til din kalender, og efter de forlader den. <br><br><\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">\ud83c\udfc6<\/span> <b>V\u00e6lg dine pr\u00e6mier med omhu:<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"2\">Ekstravagante daglige pr\u00e6mier er ikke n\u00f8dvendige for succes. Ofte handler det mere om den samlede oplevelse. Mindre pr\u00e6mier eller \u00e9n stor lodtr\u00e6kning den 24. december kan stadig give imponerende resultater. Typer af pr\u00e6mier: <ul><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Gratis produkter: h\u00f8jeste engagement med over 90% indl\u00f8sningsrater.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Gavekort (ingen minimumsforbrug): moderat engagement med 60-70% indl\u00f8sningsprocent.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Gavekort (med minimumsforbrug): lavere engagement, men fordelagtige for salg med en indl\u00f8sningsrate p\u00e5 20-70 %.<br><br><\/span><\/li><\/ul><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><b>Overv\u00e5g i realtid:<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Da de fleste adventskalendere l\u00f8ber hele december, b\u00f8r du overv\u00e5ge resultaterne i realtid. Dette giver dig mulighed for at foretage justeringer, hvis det er n\u00f8dvendigt, mens kampagnen stadig er aktiv. Du vil gerne tjekke m\u00e5linger som:  <\/span><ul><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Unikke deltagere: Hvor mange personer deltog hver dag  <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Konverteringsrater: Fra publikum til deltager  <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Pr\u00e6mieindl\u00f8sningsrate: Rabatkuponer, tr\u00f8stepr\u00e6mier, gratis gaver osv.  <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Tid brugt med brandet: Dette er den tid, publikum har brugt p\u00e5 at v\u00e6re eksponeret for dit brand og dine produkter. Nogle af spilformaterne, som f.eks. huskespil, puslespil eller quizzer, har den l\u00e6ngste tid brugt med brandet. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">V\u00e6kst i kundedatabasen: Stigningen i e-mail-abonnentlisten<br><br><br><\/span><\/li><\/ul><\/li><\/ul><\/li><\/ol><p>Leder du efter flere interaktive formater og muligheder til din julekampagne? Opdag dem <a href=\"https:\/\/scratcher.io\/game-formats\/\" target=\"_blank\" rel=\"noopener\">her.<\/a> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d43fc3 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d43fc3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74e5522\" data-id=\"74e5522\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad45ab6 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"ad45ab6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fal fa-rocket-launch\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tKlar til at forbedre din engagementstrategi?  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f926924 elementor-widget elementor-widget-text-editor\" data-id=\"f926924\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Udforsk gamification marketing for at skabe personlige oplevelser, \u00f8ge engagement, booste salg og etablere meningsfulde forbindelser med dit publikum. Med Scratcher som partner f\u00e5r du: <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f9c6e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"26f9c6e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> 35+ spil og interaktive formater: Baseret p\u00e5 held, viden eller f\u00e6rdigheder, designet til at opfylde marketingkampagnens m\u00e5l.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Klar-til-brug-skabeloner<\/b> : Tilpas din kampagne, s\u00e5 den afspejler dit unikke brand<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Native integration til CRM og CDP\u2019er: Integrer nemt interaktivt indhold med alle dine foretrukne marketingv\u00e6rkt\u00f8jer. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Customer Support<\/b> : Vi er her for at hj\u00e6lpe dig hvert skridt p\u00e5 vejen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b22c12 e-grid e-con-boxed e-con e-parent\" data-id=\"4b22c12\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41aa4a5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"41aa4a5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/platform.scratcher.io\/register\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore the Platform<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b420f2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9b420f2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/scratcher.io\/da\/bogdemo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tal med en ekspert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdd2f95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdd2f95\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bed7e9c\" data-id=\"bed7e9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35b8149 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35b8149\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1338c76\" data-id=\"1338c76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f431a5a elementor-posts__hover-none elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"f431a5a\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;4&quot;,&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-70599 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized-da\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/scratcher.io\/da\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"1200\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1.png\" class=\"attachment-full size-full wp-image-69842\" alt=\"Blog Post Scratcher Platform\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1.png 2400w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-300x150.png 300w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-1024x512.png 1024w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-768x384.png 768w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-1536x768.png 1536w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-2048x1024.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/scratcher.io\/da\/\" target=&quot;_blank&quot;>\n\t\t\t\tRevolution\u00e9r din markedsf\u00f8ring med Scratchers interaktive platform\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/scratcher.io\/da\/\" aria-label=\"Read more about Revolution\u00e9r din markedsf\u00f8ring med Scratchers interaktive platform\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tL\u00e6s mere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t26. januar 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-61012 post type-post status-publish format-standard has-post-thumbnail hentry category-inspiration-da\">\n\t\t\t<div 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https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-2048x1104.png 2048w\" sizes=\"(max-width: 4862px) 100vw, 4862px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/scratcher.io\/da\/opbygning-af-mindevaerdige-brandoplevelser-interaktivitetens-kraft\/\" target=&quot;_blank&quot;>\n\t\t\t\tAt skabe mindev\u00e6rdige brandoplevelser: interaktivitetens kraft\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/scratcher.io\/da\/opbygning-af-mindevaerdige-brandoplevelser-interaktivitetens-kraft\/\" aria-label=\"Read more about At skabe mindev\u00e6rdige brandoplevelser: interaktivitetens kraft\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tL\u00e6s mere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3. januar 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-69746 post type-post status-publish format-standard has-post-thumbnail hentry category-inspiration-da\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/scratcher.io\/da\/hvordan-interaktive-kort-over-messeomrader-skaber-trafik-og-oger-sponsorernes-roi\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"4862\" height=\"2620\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2.png\" class=\"attachment-full size-full wp-image-69748\" alt=\"Background Scratcher Banner\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2.png 4862w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-300x162.png 300w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-1024x552.png 1024w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-768x414.png 768w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-1536x828.png 1536w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-2048x1104.png 2048w\" sizes=\"(max-width: 4862px) 100vw, 4862px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/scratcher.io\/da\/hvordan-interaktive-kort-over-messeomrader-skaber-trafik-og-oger-sponsorernes-roi\/\" target=&quot;_blank&quot;>\n\t\t\t\tHvordan interaktive kort over messeomr\u00e5der skaber trafik og \u00f8ger sponsorernes ROI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/scratcher.io\/da\/hvordan-interaktive-kort-over-messeomrader-skaber-trafik-og-oger-sponsorernes-roi\/\" aria-label=\"Read more about Hvordan interaktive kort over messeomr\u00e5der skaber trafik og \u00f8ger sponsorernes ROI\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tL\u00e6s mere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t8. december 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-69750 post type-post status-publish format-standard has-post-thumbnail hentry category-inspiration-da\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/scratcher.io\/da\/hvordan-vielsker-dk-forvandlede-10-000-danskere-til-stemmeafgivere-til-vaertshus-awards-ved-hjaelp-af-scratcher\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"4862\" height=\"2620\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2.png\" class=\"attachment-full size-full wp-image-69748\" alt=\"Background Scratcher Banner\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2.png 4862w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-300x162.png 300w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-1024x552.png 1024w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-768x414.png 768w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-1536x828.png 1536w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-2048x1104.png 2048w\" sizes=\"(max-width: 4862px) 100vw, 4862px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/scratcher.io\/da\/hvordan-vielsker-dk-forvandlede-10-000-danskere-til-stemmeafgivere-til-vaertshus-awards-ved-hjaelp-af-scratcher\/\" target=&quot;_blank&quot;>\n\t\t\t\tHvordan Vielsker.dk forvandlede 10.000+ danskere til stemmeafgivere til V\u00e6rtshus Awards ved hj\u00e6lp af Scratcher\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/scratcher.io\/da\/hvordan-vielsker-dk-forvandlede-10-000-danskere-til-stemmeafgivere-til-vaertshus-awards-ved-hjaelp-af-scratcher\/\" aria-label=\"Read more about Hvordan Vielsker.dk forvandlede 10.000+ danskere til stemmeafgivere til V\u00e6rtshus Awards ved hj\u00e6lp af Scratcher\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tL\u00e6s mere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t4. december 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tips til en succesfuld gamification-kampagne med adventskalenderen Leder du efter bedre m\u00e5der at engagere dig p\u00e5 i en stor s\u00e6son med meget konkurrencepr\u00e6get opm\u00e6rksomhed? Tjek<\/p>\n","protected":false},"author":19,"featured_media":69842,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[133],"tags":[],"class_list":["post-69838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-da"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips til en vellykket gamification-kampagne i adventskalenderen<\/title>\n<meta name=\"description\" content=\"Leder du efter bedre m\u00e5der at engagere dig p\u00e5 i en stor s\u00e6son med meget konkurrencepr\u00e6get opm\u00e6rksomhed? Tjek disse tips til din adventskalender.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scratcher.io\/da\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips til en vellykket gamification-kampagne i adventskalenderen\" \/>\n<meta property=\"og:description\" content=\"Leder du efter bedre m\u00e5der at engagere dig p\u00e5 i en stor s\u00e6son med meget konkurrencepr\u00e6get opm\u00e6rksomhed? Tjek disse tips til din adventskalender.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scratcher.io\/da\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\/\" \/>\n<meta property=\"og:site_name\" content=\"Scratcher\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T08:19:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T09:55:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-1024x512.png\" \/>\n<meta name=\"author\" content=\"Corina Choucino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tips til en vellykket gamification-kampagne i adventskalenderen\" \/>\n<meta name=\"twitter:description\" content=\"Leder du efter bedre m\u00e5der at engagere dig p\u00e5 i en stor s\u00e6son med meget konkurrencepr\u00e6get opm\u00e6rksomhed? Tjek disse tips til din adventskalender.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-1024x512.png\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corina Choucino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\\\/\"},\"author\":{\"name\":\"Corina Choucino\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/#\\\/schema\\\/person\\\/fc9e9cb24fb4e20900d3324521ce9d6a\"},\"headline\":\"Tips til en vellykket gamification-kampagne i adventskalenderen\",\"datePublished\":\"2024-10-08T08:19:40+00:00\",\"dateModified\":\"2026-01-09T09:55:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\\\/\"},\"wordCount\":947,\"publisher\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/scratcher.io\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blog-Post-Formats-1.png\",\"articleSection\":[\"Uncategorized @da\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\\\/\",\"url\":\"https:\\\/\\\/scratcher.io\\\/da\\\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\\\/\",\"name\":\"Tips til en vellykket gamification-kampagne i adventskalenderen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/da\\\/tips-til-en-vellykket-gamification-kampagne-i-adventskalenderen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/scratcher.io\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blog-Post-Formats-1.png\",\"datePublished\":\"2024-10-08T08:19:40+00:00\",\"dateModified\":\"2026-01-09T09:55:52+00:00\",\"description\":\"Leder du efter bedre m\u00e5der at engagere dig p\u00e5 i en stor s\u00e6son med meget konkurrencepr\u00e6get opm\u00e6rksomhed? 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