{"id":70260,"date":"2024-07-22T11:38:00","date_gmt":"2024-07-22T09:38:00","guid":{"rendered":"https:\/\/scratcher.io\/gamification-strategi-der-virker-lektioner-fra-rejsebranchen\/"},"modified":"2026-01-26T14:29:45","modified_gmt":"2026-01-26T13:29:45","slug":"gamification-strategi-der-virker-lektioner-fra-rejsebranchen","status":"publish","type":"post","link":"https:\/\/scratcher.io\/da\/gamification-strategi-der-virker-lektioner-fra-rejsebranchen\/","title":{"rendered":"Gamification strategi der virker: Erfaringer fra rejsebranchen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70260\" class=\"elementor elementor-70260 elementor-26491\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2db34db1 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2db34db1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73e76840\" data-id=\"73e76840\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-199ed84a elementor-widget elementor-widget-heading\" data-id=\"199ed84a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gamification strategi der virker: Erfaringer fra rejsebranchen<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5479d458 elementor-widget elementor-widget-text-editor\" data-id=\"5479d458\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I en branche bygget p\u00e5 oplevelser er de fleste rejsebureauer stadig afh\u00e6ngige af statisk markedsf\u00f8ring. Men n\u00e5r opm\u00e6rksomhedssp\u00e6ndet er kort, og loyaliteten er flydende, falder konventionelle taktikker til jorden. Det er her, en gamification strategi bliver mere end et buzzword \u2013 den bliver en konkurrencefordel.  <\/p><h3>Hvad gamification egentlig betyder<\/h3><p>Lad os pr\u00e6cisere \u00e9n ting: gamification handler ikke om at give point og pr\u00e6mier og h\u00e5be p\u00e5, at folk bider p\u00e5. En \u00e6gte gamification-strategi v\u00e6ver spilmekanikker ind i markedsf\u00f8ringen p\u00e5 en m\u00e5de, der g\u00f8r brugeroplevelsen interaktiv, givende og \u2013 vigtigst af alt \u2013 frivillig. Det handler ikke om at narre folk. Det handler om at engagere dem.   <\/p><p>Dette skift er is\u00e6r relevant inden for rejser, hvor beslutningstagningen er f\u00f8lelsesladet, forventningen er h\u00f8j, og valgmulighederne er uendelige.<\/p><h3>Apollo Rejser: A Case in Point<\/h3><p><a href=\"https:\/\/www.apollorejser.dk\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SEM%20%7C%20Brand%20%7C%20Core%20%7C%20Exact&amp;utm_id=19787871322&amp;gad_source=1&amp;gad_campaignid=19787871322&amp;gclid=Cj0KCQjwh_i_BhCzARIsANimeoGzS-sqxeXsS2sh3IRxLqRPvnMKPVQl8duCW5GTLWxwQl3YEk_18xUaAqXHEALw_wcB\">Apollo Rejser<\/a> lancerede ikke bare endnu en email kampagne. I stedet udnyttede de spillets psykologi ved hj\u00e6lp af en <a href=\"https:\/\/scratcher.io\/da\/?page_id=60835\" target=\"_blank\" rel=\"noopener\">Spin <\/a>oplevelse. Ideen var enkel: spin for at vinde en tur til Dubai \u2013 eller en af \u200b\u200bflere mindre pr\u00e6mier. Resultaterne? Over 11.000 deltagere og en tilmeldingsrate p\u00e5 76 % til nyhedsbrevet. Det er ikke held \u2013 det er strategi.     <\/p><p>Det, der gjorde det effektivt, var ikke kun bel\u00f8nningen \u2013 det var f\u00f8lelsen af \u200b\u200bchance. Det at dreje hjulet gav brugerne en grund til at holde pause, engagere sig og frivilligt udveksle data. Det skabte et \u00f8jeblik, ikke en besked.  <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6061b351 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6061b351\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-207e7f78\" data-id=\"207e7f78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-351353c5 elementor-widget elementor-widget-spacer\" data-id=\"351353c5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c1fc473 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c1fc473\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c828372\" data-id=\"3c828372\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-325a51e4 elementor-widget elementor-widget-counter\" data-id=\"325a51e4\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"11000\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15753ddc elementor-widget elementor-widget-text-editor\" data-id=\"15753ddc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>STOR DELTAGERPULJE<\/strong><\/p><p>Kampagnen havde i alt mere end 11.000 deltagere<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d6c3cef\" data-id=\"1d6c3cef\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b80b5bd elementor-widget elementor-widget-counter\" data-id=\"7b80b5bd\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"76\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf3c9ee elementor-widget elementor-widget-text-editor\" data-id=\"1bf3c9ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>KONVERTERINGSFREKVENS<\/strong><\/p><p>76% af kampagnens bes\u00f8gende valgte at tilmelde sig Apollo Rejsers nyhedsbrev<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-19213bf0\" data-id=\"19213bf0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-160c53aa elementor-widget elementor-widget-counter\" data-id=\"160c53aa\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">X<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f5c998 elementor-widget elementor-widget-text-editor\" data-id=\"69f5c998\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>SJOV INTERAKTION<\/strong><\/p><p>Positiv opfattelse og synlighed blandt g\u00e6sterne<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d17914f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d17914f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b28c205\" data-id=\"7b28c205\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-363ac9d2 elementor-widget elementor-widget-spacer\" data-id=\"363ac9d2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d793d3 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d793d3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61c8a765\" data-id=\"61c8a765\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d4ac848\" data-id=\"3d4ac848\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d18c852 elementor-widget elementor-widget-heading\" data-id=\"2d18c852\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fordele ved gamification-markedsf\u00f8ring i rejsebranchen<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399380b8 elementor-widget elementor-widget-text-editor\" data-id=\"399380b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Sikre de rejsendes interesse og deltagelse<\/li><li>Forst\u00e6rk vigtige oplysninger og adf\u00e6rdsm\u00f8nstre<\/li><li>\u00d8g brand awareness<\/li><li>Fremskynd onboarding-processen<\/li><li>F\u00e5 nye og tilbagevendende rejsende til din virksomhed<\/li><\/ul><p> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e457a38 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e457a38\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d88bb8f\" data-id=\"d88bb8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-086d7a6 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"086d7a6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fal fa-rocket-launch\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tKlar til at forbedre din engagementstrategi?  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204c6fe elementor-widget elementor-widget-text-editor\" data-id=\"204c6fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Udforsk gamification markedsf\u00f8ring for at skabe personlige oplevelser, fremme engagement og etablere meningsfulde forbindelser med dit publikum. Med Scratcher som partner f\u00e5r du: <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd5520 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2cd5520\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> <b>40+ interaktive formater<\/b> : Heldbaseret, vidensbaseret og f\u00e6rdighedsbaseret, designet til at opfylde marketingkampagnernes m\u00e5l<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Klar-til-brug-skabeloner<\/b> : Tilpas din kampagne, s\u00e5 den afspejler dit unikke brand<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Brugervenlig integration<\/b> : Integrer nemt interaktivt indhold med alle dine foretrukne marketingv\u00e6rkt\u00f8jer  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Customer Support<\/b> : Vi er her for at hj\u00e6lpe dig hvert skridt p\u00e5 vejen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-543facb e-grid e-con-boxed e-con e-parent\" data-id=\"543facb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-857005f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"857005f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/platform.scratcher.io\/register\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start gratis pr\u00f8veperiode  <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eec5627 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"eec5627\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/scratcher.io\/da\/bogdemo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book en demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1b0455 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1b0455\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e991030\" data-id=\"e991030\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-98392b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98392b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-86f107e\" data-id=\"86f107e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e254dff elementor-posts__hover-none elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"e254dff\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;4&quot;,&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-70599 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized-da\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/scratcher.io\/da\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"1200\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1.png\" class=\"attachment-full size-full wp-image-69842\" alt=\"Blog Post Scratcher Platform\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1.png 2400w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-300x150.png 300w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-1024x512.png 1024w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-768x384.png 768w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-1536x768.png 1536w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-Formats-1-2048x1024.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/scratcher.io\/da\/\" target=&quot;_blank&quot;>\n\t\t\t\tRevolution\u00e9r din markedsf\u00f8ring med Scratchers interaktive platform\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/scratcher.io\/da\/\" aria-label=\"Read more about Revolution\u00e9r din markedsf\u00f8ring med Scratchers interaktive platform\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tL\u00e6s mere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t26. januar 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-61012 post type-post status-publish format-standard has-post-thumbnail hentry category-inspiration-da\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/scratcher.io\/da\/opbygning-af-mindevaerdige-brandoplevelser-interaktivitetens-kraft\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"4862\" height=\"2620\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2.png\" class=\"attachment-full size-full wp-image-69748\" alt=\"Background Scratcher Banner\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2.png 4862w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-300x162.png 300w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-1024x552.png 1024w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-768x414.png 768w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-1536x828.png 1536w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-2048x1104.png 2048w\" sizes=\"(max-width: 4862px) 100vw, 4862px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/scratcher.io\/da\/opbygning-af-mindevaerdige-brandoplevelser-interaktivitetens-kraft\/\" target=&quot;_blank&quot;>\n\t\t\t\tAt skabe mindev\u00e6rdige brandoplevelser: interaktivitetens kraft\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/scratcher.io\/da\/opbygning-af-mindevaerdige-brandoplevelser-interaktivitetens-kraft\/\" aria-label=\"Read more about At skabe mindev\u00e6rdige brandoplevelser: interaktivitetens kraft\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tL\u00e6s mere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3. januar 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-69746 post type-post status-publish format-standard has-post-thumbnail hentry category-inspiration-da\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/scratcher.io\/da\/hvordan-interaktive-kort-over-messeomrader-skaber-trafik-og-oger-sponsorernes-roi\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"4862\" height=\"2620\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2.png\" class=\"attachment-full size-full wp-image-69748\" alt=\"Background Scratcher Banner\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2.png 4862w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-300x162.png 300w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-1024x552.png 1024w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-768x414.png 768w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-1536x828.png 1536w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-2048x1104.png 2048w\" sizes=\"(max-width: 4862px) 100vw, 4862px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/scratcher.io\/da\/hvordan-interaktive-kort-over-messeomrader-skaber-trafik-og-oger-sponsorernes-roi\/\" target=&quot;_blank&quot;>\n\t\t\t\tHvordan interaktive kort over messeomr\u00e5der skaber trafik og \u00f8ger sponsorernes ROI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/scratcher.io\/da\/hvordan-interaktive-kort-over-messeomrader-skaber-trafik-og-oger-sponsorernes-roi\/\" aria-label=\"Read more about Hvordan interaktive kort over messeomr\u00e5der skaber trafik og \u00f8ger sponsorernes ROI\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tL\u00e6s mere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t8. december 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-69750 post type-post status-publish format-standard has-post-thumbnail hentry category-inspiration-da\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/scratcher.io\/da\/hvordan-vielsker-dk-forvandlede-10-000-danskere-til-stemmeafgivere-til-vaertshus-awards-ved-hjaelp-af-scratcher\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"4862\" height=\"2620\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2.png\" class=\"attachment-full size-full wp-image-69748\" alt=\"Background Scratcher Banner\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2.png 4862w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-300x162.png 300w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-1024x552.png 1024w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-768x414.png 768w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-1536x828.png 1536w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/06\/Background@2x-2-2048x1104.png 2048w\" sizes=\"(max-width: 4862px) 100vw, 4862px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/scratcher.io\/da\/hvordan-vielsker-dk-forvandlede-10-000-danskere-til-stemmeafgivere-til-vaertshus-awards-ved-hjaelp-af-scratcher\/\" target=&quot;_blank&quot;>\n\t\t\t\tHvordan Vielsker.dk forvandlede 10.000+ danskere til stemmeafgivere til V\u00e6rtshus Awards ved hj\u00e6lp af Scratcher\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/scratcher.io\/da\/hvordan-vielsker-dk-forvandlede-10-000-danskere-til-stemmeafgivere-til-vaertshus-awards-ved-hjaelp-af-scratcher\/\" aria-label=\"Read more about Hvordan Vielsker.dk forvandlede 10.000+ danskere til stemmeafgivere til V\u00e6rtshus Awards ved hj\u00e6lp af Scratcher\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tL\u00e6s mere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t4. december 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I dag er gamification en integreret del af rejsebranchen, der skaber mindev\u00e6rdige brandoplevelser og styrker kundeloyaliteten.<\/p>\n","protected":false},"author":19,"featured_media":70270,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[168],"tags":[],"class_list":["post-70260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rejse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamification strategi der virker: Erfaringer fra rejsebranchen - Scratcher<\/title>\n<meta name=\"description\" content=\"I dag er gamification en integreret del af rejsebranchen, der skaber mindev\u00e6rdige brandoplevelser og styrker kundeloyaliteten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scratcher.io\/da\/gamification-strategi-der-virker-lektioner-fra-rejsebranchen\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification strategi der virker: Erfaringer fra rejsebranchen\" \/>\n<meta property=\"og:description\" content=\"Gamification-markedsf\u00f8ring er blevet en del af hverdagen for de fleste rejsende, uanset om de er klar over det eller ej. Nogle har et konkurrencepr\u00e6get \u00f8nske om at krydse en ny destination af, mens andre \u00f8nsker at optjene point og stige i niveau i et loyalitetsprogram. I begge tilf\u00e6lde hj\u00e6lper gamification med at udvikle mindev\u00e6rdige brandoplevelser og styrker relationerne til kunderne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scratcher.io\/da\/gamification-strategi-der-virker-lektioner-fra-rejsebranchen\/\" \/>\n<meta property=\"og:site_name\" content=\"Scratcher\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-22T09:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T13:29:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/COPY-Blog-Post-Consumer-Goods-1024x512.png\" \/>\n<meta name=\"author\" content=\"Corina Choucino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Gamification-strategi der virker: Erfaringer fra rejsebranchen\" \/>\n<meta name=\"twitter:description\" content=\"Gamification markedsf\u00f8ring er blevet en del af hverdagen for de fleste rejsende, uanset om de er klar over det eller ej. Nogle har et konkurrencepr\u00e6get \u00f8nske om at krydse en ny destination af, mens andre \u00f8nsker at optjene point og stige i niveau i et loyalitetsprogram. 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