The Challenge
Ree Park wanted to offer visitors an Easter experience that would enhance their day at the park. The goal was to encourage guests to explore more of the park, engage with the animals in a new way, and create a memorable experience for families—while also gaining a better understanding of visitor interests.
The Solution
To support this, Ree Park introduced an interactive Easter activity integrated into the park experience.
Visitors could scan QR codes placed around the park to access a digital map, guiding them in the search for hidden Easter eggs. Each egg revealed a short activity or question related to the animals, combining play, learning, and discovery.
As part of the experience, visitors could choose to sign up for the newsletter.
This participation helped Ree Park better understand how guests move through and interact with the park. The experience encouraged guests to visit multiple areas and stay engaged throughout their visit
To complete the journey, participants entered a draw for free annual tickets, and all participants received small rewards redeemable in park shops.
Each egg revealed:
- A quiz or mini-game
- Educational clues about animals in the park
- A step closer to discovering the name of a new animal
To motivate participation, visitors entered a prize draw for free annual tickets, and everyone received consolation rewards redeemable in park shops.
👉 The result: a seamless blend of physical exploration + digital interaction
The Experience Flow
- Visitors scan QR codes placed across the park
- They access an interactive map experience
- Hidden eggs unlock games and quizzes
- Participants learn while playing
- Completion leads to prize draw + instant rewards
