Glücksabhängiges interaktives Format

Rubbellos

Das Rubbellos ist ein unterhaltsames und kurzweiliges Spielformat, bei dem die Teilnehmer rubbeln und sofort sehen können, ob sie gewonnen haben. Es ist ein einfaches Spiel, das die Leute leicht wiedererkennen. Deshalb ist es eines der umsatzstärksten Spiele – ein großartiges Spielformat, um Ihre Newsletter-Anmeldungen zu steigern.

Rubbellos-Funktionen

Customization & Branding:

Card Design Templates: Choose from ready-made layouts or upload your own.
Scratch Layer Control: Set custom overlay (color, texture, or image) and reveal design.
Brand Elements: Add logos, brand colors, fonts, and messaging.

Reward & Logic Settings:

Prize Pool Control: Assign probability and quantities to different rewards.
Win/Loss Settings: Balance winning odds and “no prize” results.
Code Integration: Link rewards to unique or static coupon codes.

Engagement Boosters:

Entry Gating: Require email or social login before scratching.
One-Time or Repeat Play: Allow daily spins, one-time access, or multi-entry campaigns.
Social Sharing: Add sharing incentives post-reveal.

Performance Analytics Dashboard:

Analytics Dashboard: Monitor scratch rates, reward redemptions, and conversion data.
UTM & Tagging Support: Track sources and optimize campaigns.
A/B Testing: Test different designs, headlines, or reward schemes.

Use-Cases für Rubbellose

Das Rubbellos ist vielseitig und eignet sich perfekt für eine Vielzahl von Marketingszenarien:

Retail & eCommerce:

Use Case: „Scratch & Save“ Promo.
Objective: Increase conversion rates during promotions or sales periods.
How it Works: Customers scratch a virtual card to reveal a discount or gift.
Rewards: % off coupon codes, free gifts, or free shipping.
Features Used: Scratch-to-reveal mechanic, reward distribution control, code integration.

Consumer Goods & FMCG:

Use Case: „Scratch to Discover the Brand“ Game

Objective: Create awareness around a new product line or seasonal packaging.
How it Works: Players scratch to uncover a product or logo and win related rewards.
Rewards: Samples, swag, exclusive access to limited editions.
Features Used: Custom imagery, multiple card versions, product linking.

Travel & Hospitality:

Use Case: „Scratch Your Way to Paradise“
Objective: Drive newsletter signups and engagement ahead of peak seasons.
How it Works: Users scratch the card to win vacation perks or travel discounts.
Rewards: Free upgrades, discounts on packages, hotel nights.
Features Used: Geo-specific rewards, reveal animations, lead form integration.

Entertainment & Media:

Use Case: „Scratch & Reveal Bonus Content“
Objective: Build hype around upcoming releases (e.g., music, shows, games).
How it Works: Fans scratch to unlock exclusive teaser content or hidden collectibles.
Rewards: Behind-the-scenes access, digital assets, fan rewards.
Features Used: Video/image reward reveal, multi-reward setup, social sharing prompt.