{"id":58293,"date":"2023-04-28T10:58:28","date_gmt":"2023-04-28T08:58:28","guid":{"rendered":"https:\/\/scratcher.io\/webinar-b2b-gamification-marketing-entschluesselt\/"},"modified":"2025-10-31T11:27:40","modified_gmt":"2025-10-31T10:27:40","slug":"webinar-b2b-gamification-marketing-entschluesselt","status":"publish","type":"page","link":"https:\/\/scratcher.io\/de\/webinare-podcasts\/webinar-b2b-gamification-marketing-entschluesselt\/","title":{"rendered":"Webinar \u2013 B2B-Gamification-Marketing entschl\u00fcsselt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"58293\" class=\"elementor elementor-58293 elementor-33492\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1292632 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1292632\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b0dc98\" data-id=\"6b0dc98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7231348 elementor-widget elementor-widget-heading\" data-id=\"7231348\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B2B gamification marketing decoded<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-096e0a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"096e0a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-937542d\" data-id=\"937542d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05e8841 elementor-widget elementor-widget-video\" data-id=\"05e8841\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/60dN1A7YcV8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ac0166 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ac0166\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4da00de\" data-id=\"4da00de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4266f6c elementor-widget elementor-widget-heading\" data-id=\"4266f6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A LinkedIn Live with InboundCPH \ud83d\udd2e <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de4bdc elementor-widget elementor-widget-text-editor\" data-id=\"4de4bdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gamification is the rising star in B2B marketing! \u2728 From winning customers to building loyalty, these interactive experiences are a valuable tool that can help you reach your goals and stand out in a crowded market.<\/p><p>In this webinar, Nikolaj F. Skarbye, Scratcher\u2019s CCO, and Henning Madsen, founder &amp; CEO of <a href=\"https:\/\/inboundcph.dk\/en\/\">InboundCPH<\/a>, answer all of your B2B gamification questions and share their expert insights and keys for best practice. Whether you\u2019re focused on nurturing leads, boosting brand awareness, or driving conversions, gamification is not just for B2C anymore.<\/p><p>We covered:<br \/>\u2192 Why gamification is on the rise in B2B marketing<br \/>\u2192 How to use interactive campaigns for lead gen vs. demand gen<br \/>\u2192 Which <a href=\"https:\/\/scratcher.io\/game-formats\/\">game formats<\/a> work best in the B2B space<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B2B gamification marketing decoded A LinkedIn Live with InboundCPH ? Gamification is the rising star in B2B marketing! \u2728 From winning customers to building loyalty, these interactive experiences are a valuable tool that can help you reach your goals and stand out in a crowded market. In this webinar, Nikolaj F. Skarbye, Scratcher\u2019s CCO, and [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":56070,"parent":58301,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"class_list":["post-58293","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar \u2013 B2B-Gamification-Marketing entschl\u00fcsselt - Scratcher<\/title>\n<meta name=\"description\" content=\"CCO Scratcher CEO InboundCPH \u00fcber B2B-Gamification Best Practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scratcher.io\/de\/webinare-podcasts\/webinar-b2b-gamification-marketing-entschluesselt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B-Gamification-Marketing entschl\u00fcsselt\" \/>\n<meta property=\"og:description\" content=\"Seien Sie dabei, wenn sich der CCO von Scratcher und der Gr\u00fcnder und CEO von InboundCPH mit den Details der B2B-Gamification befassen und ihre Schl\u00fcssel f\u00fcr Best Practices austauschen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scratcher.io\/de\/webinare-podcasts\/webinar-b2b-gamification-marketing-entschluesselt\/\" \/>\n<meta property=\"og:site_name\" content=\"Scratcher\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T10:27:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/green-bird.scratcher.io\/wp-content\/uploads\/2023\/04\/16-9.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"B2B-Gamification-Marketing entschl\u00fcsselt\" \/>\n<meta name=\"twitter:description\" content=\"Seien Sie dabei, wenn sich der CCO von Scratcher und der Gr\u00fcnder und CEO von InboundCPH mit den Details der B2B-Gamification befassen und ihre Schl\u00fcssel f\u00fcr Best Practices austauschen.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/green-bird.scratcher.io\/wp-content\/uploads\/2023\/04\/16-9.png\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/webinare-podcasts\\\/webinar-b2b-gamification-marketing-entschluesselt\\\/\",\"url\":\"https:\\\/\\\/scratcher.io\\\/de\\\/webinare-podcasts\\\/webinar-b2b-gamification-marketing-entschluesselt\\\/\",\"name\":\"Webinar \u2013 B2B-Gamification-Marketing entschl\u00fcsselt - Scratcher\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/webinare-podcasts\\\/webinar-b2b-gamification-marketing-entschluesselt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/webinare-podcasts\\\/webinar-b2b-gamification-marketing-entschluesselt\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2023-04-28T08:58:28+00:00\",\"dateModified\":\"2025-10-31T10:27:40+00:00\",\"description\":\"CCO Scratcher CEO InboundCPH \u00fcber B2B-Gamification Best Practices.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/webinare-podcasts\\\/webinar-b2b-gamification-marketing-entschluesselt\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/scratcher.io\\\/de\\\/webinare-podcasts\\\/webinar-b2b-gamification-marketing-entschluesselt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/webinare-podcasts\\\/webinar-b2b-gamification-marketing-entschluesselt\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/webinare-podcasts\\\/webinar-b2b-gamification-marketing-entschluesselt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/scratcher.io\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webinare &amp; 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