{"id":58833,"date":"2025-05-12T14:11:42","date_gmt":"2025-05-12T12:11:42","guid":{"rendered":"https:\/\/scratcher.io\/spielformate\/das-produktduell\/"},"modified":"2025-11-24T15:34:26","modified_gmt":"2025-11-24T14:34:26","slug":"das-produktduell","status":"publish","type":"page","link":"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/","title":{"rendered":"Das Produktduell"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"58833\" class=\"elementor elementor-58833 elementor-50637\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad706ab e-flex e-con-boxed e-con e-parent\" data-id=\"ad706ab\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275d154 elementor-widget elementor-widget-spacer\" data-id=\"275d154\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-725695f e-con-full e-flex e-con e-child\" data-id=\"725695f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18491e9 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"18491e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"261\" height=\"201\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/battle-1.png\" class=\"attachment-medium size-medium wp-image-67960\" alt=\"Product Battle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14afdef elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"14afdef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Interaktives Format auf Wissensbasis<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c82ced8 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c82ced8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Product Battle<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee40a6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"eee40a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\"><span style=\"font-weight: 400;\">Das <\/span><b>Product-Battle-Format<\/b><span style=\"font-weight: 400;\"> bringt einen <\/span><b>unterhaltsamen, kompetitiven Twist<\/b><span style=\"font-weight: 400;\"> in Ihre Kampagnen.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Teilnehmende stimmen zwischen <\/span><b>zwei (oder mehr)<\/b><span style=\"font-weight: 400;\"> Optionen ab \u2013 z. B. <\/span><b>Produkten<\/b><span style=\"font-weight: 400;\">, <\/span><b>Bildern<\/b><span style=\"font-weight: 400;\"> oder <\/span><b>Aussagen<\/b><span style=\"font-weight: 400;\"> \u2013 und ihre Stimmen <\/span><b>bestimmen den Gewinner<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> So entsteht auf einfache Weise ein <\/span><b>spannendes, interaktives Erlebnis<\/b><span style=\"font-weight: 400;\">, das <\/span><b>Engagement steigert<\/b><span style=\"font-weight: 400;\">, <\/span><b>Feedback sammelt<\/b><span style=\"font-weight: 400;\"> und <\/span><b>Aufmerksamkeit f\u00fcr Ihre Marke<\/b><span style=\"font-weight: 400;\"> erzeugt.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f72fe5a e-grid e-con-full e-con e-child\" data-id=\"f72fe5a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12511e1 elementor-align-center elementor-widget__width-initial elementor-mobile-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"12511e1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/platform.scratcher.io\/de\/register\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udc49 Kostenlose Testversion starten<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a57051 elementor-widget elementor-widget-spacer\" data-id=\"6a57051\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05e1b8b e-flex e-con-boxed e-con e-parent\" data-id=\"05e1b8b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1872005 e-grid e-con-full e-con e-child\" data-id=\"1872005\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-34c00e5 e-con-full e-flex e-con e-child\" data-id=\"34c00e5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea7a60 elementor-widget elementor-widget-heading\" data-id=\"2ea7a60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anwendungsf\u00e4lle f\u00fcr Product Battle<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02d78c3 elementor-widget elementor-widget-text-editor\" data-id=\"02d78c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Product Battle<\/b><span style=\"font-weight: 400;\"> verwandelt <\/span><b>einfache Entscheidungen<\/b><span style=\"font-weight: 400;\"> in <\/span><b>starke Engagement-Momente<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\"> Der <\/span><b>Wettbewerbscharakter<\/b><span style=\"font-weight: 400;\"> motiviert Nutzer:innen zur <\/span><b>Teilnahme und Weitergabe<\/b><span style=\"font-weight: 400;\">, w\u00e4hrend die Ergebnisse <\/span><b>wertvolle Einblicke in die Zielgruppenpr\u00e4ferenzen<\/b><span style=\"font-weight: 400;\"> liefern.<\/span><\/p><p><span style=\"font-weight: 400;\"> Ideal zum <\/span><b>Community-Aufbau<\/b><span style=\"font-weight: 400;\">, zur <\/span><b>Ideenvalidierung<\/b><span style=\"font-weight: 400;\"> und zur <\/span><b>Interaktionssteigerung<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83d\udecd\ufe0f <\/span><b>Einzelhandel &amp; E-Commerce:<\/b><span style=\"font-weight: 400;\"> Kund:innen zwischen Produkten, Stilen oder Kollektionen abstimmen lassen, um zuk\u00fcnftige Angebote zu beeinflussen.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83c\udf54 <\/span><b>Food &amp; Beverage:<\/b><span style=\"font-weight: 400;\"> Men\u00fcelemente gegeneinander antreten lassen und das Publikum \u00fcber den Favoriten entscheiden lassen.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83c\udfe8 <\/span><b>Hotellerie &amp; Reisen:<\/b><span style=\"font-weight: 400;\"> Nutzer:innen zwischen Reisezielen, Vorteilen oder Erlebnissen w\u00e4hlen lassen.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83c\udf89 <\/span><b>Events &amp; Entertainment:<\/b><span style=\"font-weight: 400;\"> Lustige \u201eThis or That\u201c-Battles zwischen K\u00fcnstler:innen, Themen oder Event-Highlights durchf\u00fchren.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83c\udfe5 <\/span><b>Gesundheitswesen &amp; Wellness:<\/b><span style=\"font-weight: 400;\"> Wellness-Tipps, Gewohnheiten oder Icons vergleichen lassen, um Interesse und Interaktion zu f\u00f6rdern.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7b299f e-con-full e-flex e-con e-child\" data-id=\"d7b299f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8efcb0b elementor-widget elementor-widget-image\" data-id=\"8efcb0b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"404\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/kims.png\" class=\"attachment-medium_large size-medium_large wp-image-67937\" alt=\"\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/kims.png 600w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/kims-300x202.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1ff7c1 e-flex e-con-boxed e-con e-parent\" data-id=\"b1ff7c1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13e02f2 e-grid e-con-full e-con e-child\" data-id=\"13e02f2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e988bb e-con-full e-flex e-con e-child\" data-id=\"7e988bb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc35e4 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4bc35e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"393\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/battle-1-1.png\" class=\"attachment-medium_large size-medium_large wp-image-67962\" alt=\"Product Battle - Funktionen\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/battle-1-1.png 683w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/battle-1-1-300x173.png 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e31cf3a e-con-full e-flex e-con e-child\" data-id=\"e31cf3a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dc393ae e-con-full e-flex e-con e-child\" data-id=\"dc393ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2945762 elementor-widget elementor-widget-heading\" data-id=\"2945762\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Battle - Funktionen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e73277 elementor-widget elementor-widget-text-editor\" data-id=\"4e73277\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2694\ufe0f <\/span><b>Direktes Voting:<\/b><span style=\"font-weight: 400;\"> Nutzer:innen w\u00e4hlen zwischen Optionen in einem klaren, kompetitiven Format.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83d\uddbc\ufe0f <\/span><b>Flexible Inhalte:<\/b><span style=\"font-weight: 400;\"> Text oder Bilder f\u00fcr Fragen und Antworten verwenden.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83d\udcac <\/span><b>Individuelles Feedback:<\/b><span style=\"font-weight: 400;\"> Nach jeder Antwort ma\u00dfgeschneiderte Texte anzeigen, um die Interaktion zu erh\u00f6hen.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83c\udfc6 <\/span><b>Gebrandete Ergebnisseiten:<\/b><span style=\"font-weight: 400;\"> Individuelle Landingpages erstellen oder auf eine benutzerdefinierte Seite weiterleiten.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83c\udfa8 <\/span><b>Einfache Gestaltung:<\/b><span style=\"font-weight: 400;\"> Schriften, Farben und Layouts an das Kampagnendesign anpassen.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u26a1 <\/span><b>Schnelles Setup:<\/b><span style=\"font-weight: 400;\"> Mit einem Design-Kit starten oder eine vollst\u00e4ndig individuelle Erfahrung erstellen.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a9036 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"d2a9036\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"393\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/battle-1-1.png\" class=\"attachment-medium_large size-medium_large wp-image-67962\" alt=\"Product Battle - Funktionen\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/battle-1-1.png 683w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/battle-1-1-300x173.png 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40cc6bb elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"40cc6bb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/helpcenter.scratcher.io\/en\/article\/game-how-to-set-up-battle-1yyl59k\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schritt-f\u00fcr-Schritt-Anleitung<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b30a7f e-flex e-con-boxed e-con e-parent\" data-id=\"7b30a7f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47a366f e-grid e-con-full e-con e-child\" data-id=\"47a366f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f5222d9 e-con-full e-flex e-con e-child\" data-id=\"f5222d9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-730c458 elementor-widget elementor-widget-heading\" data-id=\"730c458\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">So funktioniert es\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5093e elementor-widget elementor-widget-text-editor\" data-id=\"ed5093e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Eine einfache, schrittweise Erkl\u00e4ru<b>Product-Battle-Format<\/b><\/span><span style=\"font-weight: 400;\">\u00a0funktioniert:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25154c9 e-grid e-con-full e-con e-child\" data-id=\"25154c9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-23a2c9d e-flex e-con-boxed e-con e-child\" data-id=\"23a2c9d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91c28d2 elementor-widget elementor-widget-image\" data-id=\"91c28d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"532\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-23.png\" class=\"attachment-large size-large wp-image-65758\" alt=\"\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-23.png 541w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-23-300x295.png 300w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e566cea elementor-widget elementor-widget-text-editor\" data-id=\"e566cea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>1. Format ausw\u00e4hlen<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20da42a e-flex e-con-boxed e-con e-child\" data-id=\"20da42a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-917afaa elementor-widget elementor-widget-image\" data-id=\"917afaa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"532\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-24-10-1.png\" class=\"attachment-large size-large wp-image-67964\" alt=\"Product Battle\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-24-10-1.png 541w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-24-10-1-300x295.png 300w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57656dc elementor-widget elementor-widget-text-editor\" data-id=\"57656dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2. <span style=\"font-weight: 400;\">Vorlage gestalten<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41ab5f0 e-flex e-con-boxed e-con e-child\" data-id=\"41ab5f0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aab6d97 elementor-widget elementor-widget-image\" data-id=\"aab6d97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"532\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-25-6-1.png\" class=\"attachment-large size-large wp-image-67943\" alt=\"Voting-Format\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-25-6-1.png 541w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-25-6-1-300x295.png 300w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f9d7b elementor-widget elementor-widget-text-editor\" data-id=\"32f9d7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>3. Erlebnis einbetten<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c10184b e-flex e-con-boxed e-con e-child\" data-id=\"c10184b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67160b2 elementor-widget elementor-widget-image\" data-id=\"67160b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"532\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-26.png\" class=\"attachment-large size-large wp-image-65800\" alt=\"\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-26.png 540w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Artboard-26-300x296.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a64dd80 elementor-widget elementor-widget-text-editor\" data-id=\"a64dd80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>4. Ergebnisse messen<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-365cce2 e-flex e-con-boxed e-con e-parent\" data-id=\"365cce2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2009ff2 elementor-widget elementor-widget-heading\" data-id=\"2009ff2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c4hnliche Spielkonzepte\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0ec614 e-con-full e-flex e-con e-child\" data-id=\"b0ec614\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9df9621 e-con-full e-flex e-con e-child\" data-id=\"9df9621\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0031e85 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0031e85\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/dreh-die-flasche\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"404\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/spin-the-botle-1.png\" class=\"attachment-full size-full wp-image-65886\" alt=\"\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/spin-the-botle-1.png 600w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/spin-the-botle-1-300x202.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/dreh-die-flasche\/\">Flaschendrehen<\/a><\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e4a192 e-con-full e-flex e-con e-child\" data-id=\"0e4a192\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d3458 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c8d3458\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/produktempfehlung\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"404\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/ecooking-1-1.png\" class=\"attachment-full size-full wp-image-65900\" alt=\"\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/ecooking-1-1.png 600w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/ecooking-1-1-300x202.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/produktempfehlung\/\">Produktempfehlung<\/a><\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd78cc1 e-con-full e-flex e-con e-child\" data-id=\"cd78cc1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd56cdf elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"fd56cdf\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/glueckszahl-spiel\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"404\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/guess-the-word-1.png\" class=\"attachment-full size-full wp-image-65914\" alt=\"\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/guess-the-word-1.png 600w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/guess-the-word-1-300x202.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/glueckszahl-spiel\/\">Lucky number<\/a><\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-636186a e-con-full e-flex e-con e-child\" data-id=\"636186a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab38786 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"ab38786\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/ergebnis-erraten\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"404\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Guess-the-result.png\" class=\"attachment-full size-full wp-image-65928\" alt=\"\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Guess-the-result.png 600w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Guess-the-result-300x202.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/ergebnis-erraten\/\">Tippspiel<\/a><\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d081843 e-con-full e-flex e-con e-child\" data-id=\"d081843\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee53bf2 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"ee53bf2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/memory-spiel\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"404\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Memory.png\" class=\"attachment-full size-full wp-image-65942\" alt=\"\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Memory.png 600w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/Memory-300x202.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/memory-spiel\/\">Memo-Spiel<\/a><\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c59b21f e-con-full e-flex e-con e-child\" data-id=\"c59b21f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f41560 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"2f41560\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/drehen-sie-am-rad\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"404\" src=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/burger.png\" class=\"attachment-full size-full wp-image-65956\" alt=\"\" srcset=\"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/burger.png 600w, https:\/\/scratcher.io\/wp-content\/uploads\/2025\/11\/burger-300x202.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/scratcher.io\/de\/spielformate\/drehen-sie-am-rad\/\">Gl\u00fccksrad<\/a><\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2060e5 e-flex e-con-boxed e-con e-parent\" data-id=\"b2060e5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e622d3c e-con-full e-flex e-con e-child\" data-id=\"e622d3c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20f8c8e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"20f8c8e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-rocket\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587e053 elementor-widget elementor-widget-heading\" data-id=\"587e053\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Game on: Zeit, Ihre Zielgruppe zu aktivieren!\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce8f936 elementor-widget elementor-widget-text-editor\" data-id=\"ce8f936\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Starten Sie noch heute Ihre 14-t\u00e4gige kostenlose Testphase \u2013 keine Kreditkarte erforderlich.<br \/>Starten Sie eine Kampagne, aktivieren Sie ein gamifiziertes Pop-up und entdecken Sie unbegrenzte M\u00f6glichkeiten zur Steigerung des Engagements.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bbf66 elementor-align-center elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"a6bbf66\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/platform.scratcher.io\/de\/register\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83d\udc49 Kostenlose Testversion starten<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Das Format \u201eProduktduell\u201c pr\u00e4sentiert den Teilnehmern einen direkten Vergleich zweier Produkte und fordert sie auf, ihre bevorzugte Option auszuw\u00e4hlen. Dieser interaktive Ansatz erfasst nicht nur die Pr\u00e4ferenzen der Nutzer, sondern f\u00f6rdert auch das Engagement, indem er die Nutzer in Entscheidungsprozesse einbezieht. <\/p>\n","protected":false},"author":19,"featured_media":57768,"parent":58193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"class_list":["post-58833","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das Produktduell<\/title>\n<meta name=\"description\" content=\"Das Format \u201eProduktduell\u201c pr\u00e4sentiert den Teilnehmern einen direkten Vergleich zweier Produkte und fordert sie auf, ihre bevorzugte Option auszuw\u00e4hlen. Dieser interaktive Ansatz erfasst nicht nur die Pr\u00e4ferenzen der Nutzer, sondern f\u00f6rdert auch das Engagement, indem er die Nutzer in Entscheidungsprozesse einbezieht.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das Produktduell\" \/>\n<meta property=\"og:description\" content=\"Das Format \u201eProduktduell\u201c pr\u00e4sentiert den Teilnehmern einen direkten Vergleich zweier Produkte und fordert sie auf, ihre bevorzugte Option auszuw\u00e4hlen. Dieser interaktive Ansatz erfasst nicht nur die Pr\u00e4ferenzen der Nutzer, sondern f\u00f6rdert auch das Engagement, indem er die Nutzer in Entscheidungsprozesse einbezieht.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/\" \/>\n<meta property=\"og:site_name\" content=\"Scratcher\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T14:34:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/green-bird.scratcher.io\/wp-content\/uploads\/2025\/05\/knowledge-game_battle-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Das Produktduell\" \/>\n<meta name=\"twitter:description\" content=\"Das Format \u201eProduktduell\u201c pr\u00e4sentiert den Teilnehmern einen direkten Vergleich zweier Produkte und fordert sie auf, ihre bevorzugte Option auszuw\u00e4hlen. Dieser interaktive Ansatz erfasst nicht nur die Pr\u00e4ferenzen der Nutzer, sondern f\u00f6rdert auch das Engagement, indem er die Nutzer in Entscheidungsprozesse einbezieht.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/green-bird.scratcher.io\/wp-content\/uploads\/2025\/05\/knowledge-game_battle-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"7\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/spielformate\\\/das-produktduell\\\/\",\"url\":\"https:\\\/\\\/scratcher.io\\\/de\\\/spielformate\\\/das-produktduell\\\/\",\"name\":\"Das Produktduell\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/spielformate\\\/das-produktduell\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/spielformate\\\/das-produktduell\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2025-05-12T12:11:42+00:00\",\"dateModified\":\"2025-11-24T14:34:26+00:00\",\"description\":\"Das Format \u201eProduktduell\u201c pr\u00e4sentiert den Teilnehmern einen direkten Vergleich zweier Produkte und fordert sie auf, ihre bevorzugte Option auszuw\u00e4hlen. Dieser interaktive Ansatz erfasst nicht nur die Pr\u00e4ferenzen der Nutzer, sondern f\u00f6rdert auch das Engagement, indem er die Nutzer in Entscheidungsprozesse einbezieht.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/spielformate\\\/das-produktduell\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/scratcher.io\\\/de\\\/spielformate\\\/das-produktduell\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/spielformate\\\/das-produktduell\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/spielformate\\\/das-produktduell\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/scratcher.io\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spielformate\",\"item\":\"https:\\\/\\\/scratcher.io\\\/de\\\/spielformate\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Das Produktduell\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/scratcher.io\\\/de\\\/\",\"name\":\"Scratcher\",\"description\":\"Gamification Marketing Platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/scratcher.io\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/#organization\",\"name\":\"Scratcher\",\"url\":\"https:\\\/\\\/scratcher.io\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/scratcher.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Logo.png\",\"contentUrl\":\"https:\\\/\\\/scratcher.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Logo.png\",\"width\":1163,\"height\":346,\"caption\":\"Scratcher\"},\"image\":{\"@id\":\"https:\\\/\\\/scratcher.io\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Das Produktduell","description":"Das Format \u201eProduktduell\u201c pr\u00e4sentiert den Teilnehmern einen direkten Vergleich zweier Produkte und fordert sie auf, ihre bevorzugte Option auszuw\u00e4hlen. Dieser interaktive Ansatz erfasst nicht nur die Pr\u00e4ferenzen der Nutzer, sondern f\u00f6rdert auch das Engagement, indem er die Nutzer in Entscheidungsprozesse einbezieht.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/","og_locale":"de_DE","og_type":"article","og_title":"Das Produktduell","og_description":"Das Format \u201eProduktduell\u201c pr\u00e4sentiert den Teilnehmern einen direkten Vergleich zweier Produkte und fordert sie auf, ihre bevorzugte Option auszuw\u00e4hlen. Dieser interaktive Ansatz erfasst nicht nur die Pr\u00e4ferenzen der Nutzer, sondern f\u00f6rdert auch das Engagement, indem er die Nutzer in Entscheidungsprozesse einbezieht.","og_url":"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/","og_site_name":"Scratcher","article_modified_time":"2025-11-24T14:34:26+00:00","og_image":[{"url":"https:\/\/green-bird.scratcher.io\/wp-content\/uploads\/2025\/05\/knowledge-game_battle-1.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"Das Produktduell","twitter_description":"Das Format \u201eProduktduell\u201c pr\u00e4sentiert den Teilnehmern einen direkten Vergleich zweier Produkte und fordert sie auf, ihre bevorzugte Option auszuw\u00e4hlen. Dieser interaktive Ansatz erfasst nicht nur die Pr\u00e4ferenzen der Nutzer, sondern f\u00f6rdert auch das Engagement, indem er die Nutzer in Entscheidungsprozesse einbezieht.","twitter_image":"https:\/\/green-bird.scratcher.io\/wp-content\/uploads\/2025\/05\/knowledge-game_battle-1.png","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"7\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/","url":"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/","name":"Das Produktduell","isPartOf":{"@id":"https:\/\/scratcher.io\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/#primaryimage"},"image":{"@id":"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/#primaryimage"},"thumbnailUrl":"","datePublished":"2025-05-12T12:11:42+00:00","dateModified":"2025-11-24T14:34:26+00:00","description":"Das Format \u201eProduktduell\u201c pr\u00e4sentiert den Teilnehmern einen direkten Vergleich zweier Produkte und fordert sie auf, ihre bevorzugte Option auszuw\u00e4hlen. Dieser interaktive Ansatz erfasst nicht nur die Pr\u00e4ferenzen der Nutzer, sondern f\u00f6rdert auch das Engagement, indem er die Nutzer in Entscheidungsprozesse einbezieht.","breadcrumb":{"@id":"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/scratcher.io\/de\/spielformate\/das-produktduell\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scratcher.io\/de\/"},{"@type":"ListItem","position":2,"name":"Spielformate","item":"https:\/\/scratcher.io\/de\/spielformate\/"},{"@type":"ListItem","position":3,"name":"Das Produktduell"}]},{"@type":"WebSite","@id":"https:\/\/scratcher.io\/de\/#website","url":"https:\/\/scratcher.io\/de\/","name":"Scratcher","description":"Gamification Marketing Platform","publisher":{"@id":"https:\/\/scratcher.io\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scratcher.io\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/scratcher.io\/de\/#organization","name":"Scratcher","url":"https:\/\/scratcher.io\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/scratcher.io\/de\/#\/schema\/logo\/image\/","url":"https:\/\/scratcher.io\/wp-content\/uploads\/2021\/06\/Logo.png","contentUrl":"https:\/\/scratcher.io\/wp-content\/uploads\/2021\/06\/Logo.png","width":1163,"height":346,"caption":"Scratcher"},"image":{"@id":"https:\/\/scratcher.io\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/scratcher.io\/de\/wp-json\/wp\/v2\/pages\/58833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scratcher.io\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scratcher.io\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scratcher.io\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/scratcher.io\/de\/wp-json\/wp\/v2\/comments?post=58833"}],"version-history":[{"count":4,"href":"https:\/\/scratcher.io\/de\/wp-json\/wp\/v2\/pages\/58833\/revisions"}],"predecessor-version":[{"id":67968,"href":"https:\/\/scratcher.io\/de\/wp-json\/wp\/v2\/pages\/58833\/revisions\/67968"}],"up":[{"embeddable":true,"href":"https:\/\/scratcher.io\/de\/wp-json\/wp\/v2\/pages\/58193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scratcher.io\/de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/scratcher.io\/de\/wp-json\/wp\/v2\/media?parent=58833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}