Through great efforts on their own media, Fleggaard managed to create an impressive traction on their campaign. <br /> On their own website, they had made sure that the campaign was placed on the front page, in addition supported by a pop up and page banners. Their Facebook and Instagram channels were also used to promote the game. Without spending much money on marketing on their Facebook page, the advertisement managed to reach almost 30,000 which led to approximately 2,500 clicks on the posting..<br /> Last but not least, they had also used an email banner in their newsletter as a promotion.
The large amount of 100 gift cards of DKK 100 was motivational for the participants.
As many as 30% of total permissions were inactive permissions that were converted to active ones.
All gift cards were sent to the lucky winners by mail, each gift card had its own unique code.
We thought the Scratcher platform seemed interesting, and we could see the idea of getting gamification tested in a different way than we were used to. We wanted to see if it could strengthen our email database and attract new customers. The results after just the first campaign showed that using Scratcher was the right choice. We were somewhat surprised that we received almost 15,000 newsletter recipients, in addition to reactivating more than 6,600 which were inactive.
Scratcher has developed one of the market's best sales and marketing platforms with proven high performance and conversion rates.