Data Enrichment

Game campaigns are one of the best tools for collecting specific data to create more segmented campaigns for your audience
Get to know your customers

You will get a broader knowledge of your target audience, and thus be better placed to segment in your further marketing.

Collect new customer data

With Scratcher, our data collector will follow you to better understand your audience.

Follow their interaction

See how your customers act during the campaigns, and take advantage of this in your further marketing.

Segmentation

Get to know your customers

By gathering data on your users, you gain a greater knowledge of their wants and needs. Through interaction with the game, the participant can answer questions and state their opinion on different products or scenarios. Valuable insights that will enable you to segment your marketing more effectively in the future.

Segmentation

Classification and handling of data

Our system collects all user data on manageable lists that you can continuously monitor during the course of the campaign. The Data Lists give you an overview of the number of participants, their contact information as well as other stated values. At the same time it can help you with winners in draws.

Integrate with existing customer club

Invite your current customers to join

If you already have a customer base through a text message or newsletter system, you can benefit from sharing your gaming campaigns through these systems and give your current customers the opportunity to play along.

Scratcher is the tool for you if you want to market your business in a fun, different and inexpensive way for new and existing customers.

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