Gamification convert much higher than regular contests. By presenting the user with a fun experience, with the opportunity to win immediately, the motivation and thus the conversion increases.
Customize your data collection to match your communication style. Ask the user for email or mobile number depending on whether your retargeting channels are newsletter or text message. By tailoring the data fields, you can gain a greater knowledge of your users and increase your targeted communication.
Get a better understanding of your target audience and use this insight to a better segmentation in your marketing efforts. Understand your target audience and consider what game will be most appropriate for your audience and your marketing goals.
Track your conversion rates, traffic and interactions with precision and find out which formats generate the best results. Use this insight in your retargeting marketing. Use Google analytics, Google Tagmanager and Facebook pixels to measure how users interact with campaigns and gain insights into what performance and what doesn't.
Scratcher is the tool for you if you want to market your business in a fun, different and inexpensive way for new and existing customers.