VISIBLE EFFECT FOR RITO.DK
In order to generate more leads and increase revenue, Rito.dk chose to embed a gaming element on their site in collaboration with Scratcher. The campaign was implemented in connection with one of the biggest annual events, Christmas.
Successful strategy
Through a campaign across Rito.dk's marketing channels, they managed to create a successful campaign. The combination of having both main prizes and consolation prizes proved to have a good effect as the discount codes from these were used directly in the webshop. Compared to the previous year, there was a clear upward curve for both traffic and revenue following the implementation of Scratcher's game, the slot machine. Sammenlignet med året forinden, var der en tydelig opadgående kurve for både trafikken og omsætning efter implementeringen Scratcher’s spil, den enarmet tyveknægt.
USE OF DISCOUNT CODES
Participants in the game were diligent in using the discount codes.
INCREASING TRAFFIC AND TURNOVER
Compared to previous years, the campaign proved to be an effective element of their marketing mix.
HIGH INVOLVEMENT
The participants were excited about the game and came again to try several times.
The goal of our activity was to generate both leads and revenue. We had set up a slot machine where there were a number of main prizes up for grabs. In addition to the main prizes, there was a new consolation prize each day. The consolation awards consisted of various discount codes and free items. Thanks to the consolation awards that helped get participants to convert, we experienced an ROI of 19.5+ thousands of new mail and SMS permissions.
Kasper Toxvig
Rito
Scratcher has developed one of the market's best sales and marketing platforms with proven high performance and conversion rates.