The Christmas campaign in 2018 was made as a quiz, intended to create new permissions after one year with GDPR. The combination of gamification and effective product messages gave a permission base of high quality. Toyota gained high opening- and click rates in their newsletter and personalised product mails, which showed Toyota, that they made the right move with gamification.
Toyota activated the campaign through their own channels, but for the purpose of attracting new customers they also used it in other marketing-activities.
Toyota got high opening- and click rates in their newsletter and product mails.
The participants returned again and again. With a conversion of 97% it showed Toyota that their customers had a high engagement in the Christmas calendar.
“We work with Scratcher because they are flexible and have a big focus on their customers while it’s an easy platform to work around. We see high opening- and click rates in our newsletter and personalised product mails, which is important to both maintaining and attracting new customers. The campaign went above our expectations, and it has also been cost effective on the leads generated, which is an important parameter”
Digital Marketing Manager at Toyota
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