Campaign example

Starbucks #FrappuccinoHACKS: spin & win

A summer campaign for Frappuccino®: players scan a QR code, sign up and spin a branded prize wheel. Every prize is collected at the Frappuccino® counter.

Industry: Consumer brands
Format: Spin the wheel
Goal: Lead generation Brand engagement
Channel: QR codes in store Social media

Make a campaign like this

The flow

From first tap to prize

Every player goes through the same screens. Here is the whole journey at a glance.

Step 1: Start page
A bold invitation in the #FrappuccinoHACKS look. One tap to play.
Step 2: Sign-up form
Name, email and the terms. The newsletter permission is optional.
Step 3: Spin & win
Eight Starbucks® prizes on the wheel, with the Frappuccino® in the middle.
Step 4: Prize page
The prize shows right away and is collected at the Frappuccino® counter.

Why it worked

What made the campaign work

From the counter to the phone in one scan
QR codes on counters, cups and festival stands sent people straight to the wheel. No app, no login — just scan and play.
Prizes people actually want
Eight branded prizes, from a free Frappuccino® to festival tickets. Daily limits kept something to win on every day of the campaign.
The prize brings people back
Winners collected their coupon from a Brand Ambassador at the Frappuccino® counter, so the game turned into a real visit.
Sign-ups that keep on giving
Every player left a name and email, and many said yes to news from Starbucks® — ready for the next campaign.