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Rex, your AI assistant: the busywork, handled. The ideas, yours 👉 Meet Rex

All features

Everything you need to run campaigns that work

From the first idea to the last winner: formats, design, AI, sharing, prizes, data and help. Here is everything Scratcher does, in one place.

Formats & design

Make your campaign

Pick a game, start from a template and make it yours — no code needed.

40+ interactive formats

Scratch cards, wheels, quizzes, calendars, memory games and many more.

Read more: 40+ interactive formats

150+ ready-made templates

Start from a proven idea for every format and every season.

Read more: 150+ ready-made templates

Drag-and-drop editor

Change colours, fonts, texts and images without writing a line of code.

Read more: Drag-and-drop editor

Works on every screen

Every campaign works on phones, tablets and computers — preview them all before you publish.

Special formats

Christmas and advent calendars and other special formats (Professional).

Custom code and your own web address

Add your own CSS and run campaigns on your own domain (Professional).


Rex, your AI assistant

Let AI do the boring work

Ask Rex in plain words and he does it for you, right inside Scratcher.

Your brand in seconds

Rex adds your colours, fonts and logo straight from your website.

Read more: Your brand in seconds

Writes your texts

Headlines, descriptions and prize texts, ready in seconds.

Translates everything

Translate your whole campaign in one go and run it in every market.

Makes images

Ask Rex for images that match your campaign and your brand.

Writes quiz questions

Give Rex a topic and get questions and answers for your quiz.

Writes social posts

Text and images for your social media, ready to share.


Share it anywhere

Meet your customers where they are

One campaign, every channel. Most formats work as a landing page, a pop-up and embedded on your website.

Landing page

Share a link anywhere — no website changes needed.

Read more: Landing page

Pop-ups

Show the game on your website or webshop at just the right moment.

Read more: Pop-ups

Embed on your website

Put the campaign right inside a page on your own site.

Read more: Embed on your website

Newsletter & SMS

Give your subscribers a reason to open and click.

Read more: Newsletter & SMS

QR code in store

Bring shoppers from posters, receipts and shelves into your campaign.

Read more: QR code in store

Social media

Turn followers into sign-ups with a game they want to play.

Read more: Social media


Sign-ups & prizes

Collect sign-ups and give out prizes

Everything you need to turn players into customers — handled for you.

Sign-up forms with consent

Ask for the details you need, with your own consent text. You own the data.

Read more: Sign-up forms with consent

Instant wins and draws

Let people win on the spot, or pick winners in a daily or final draw.

Read more: Instant wins and draws

Discount codes and barcodes

Hand out unique codes or barcodes that people use online or in your shop.

Participation limits

Decide how often each person can play.

Campaign periods or always-on

Set start and end dates, or keep a campaign running all year.

Email module

Send winner and follow-up emails from Scratcher (Professional).


Data & integrations

Use the data where you need it

Send every sign-up straight to the tools you already use, and follow the results as they come in.

20 native integrations

HubSpot, Klaviyo, Mailchimp, Salesforce, ActiveCampaign and more.

Read more: 20 native integrations

Zapier

Connect to 8,000+ apps without code.

Read more: Zapier

Webhooks and API

Build your own flows with webhooks and our API.

Read more: Webhooks and API

Tracking

Google Analytics, Google Tag Manager and Meta tracking, plus product feeds.

Results in near real time

Follow visits, players, sign-ups and winners, and share a report in one click.

Read more: Results in near real time

Custom dashboards

Build the dashboards your team needs (Professional).


Safe & supported

Safe, and never on your own

Security you can show your IT department, and real people when you need help.

ISO 27001 certified

An international standard for keeping information safe.

Read more: ISO 27001 certified

GDPR-friendly

You decide what you collect, how you ask for consent and when it is deleted.

Read more: GDPR-friendly

Live chat with real people

Ask Rex any time, and get a real person in the same chat.

Read more: Live chat with real people

Personal onboarding

We help you get started on every plan.

Read more: Personal onboarding

Room for big campaigns

Up to 1.5 million sessions a year and unlimited leads on Professional.

65+ languages

Build campaigns in the languages your customers speak.