--- title: "All Scratcher Features: Games, AI, Prizes, Data and More" description: "Every Scratcher feature in one place: 40+ game formats, 150+ templates, Rex the AI assistant, pop-ups, prizes, integrations, ISO 27001 and live chat." url: https://scratcher.io/features language: en --- All features # Everything you need to run campaigns that work From the first idea to the last winner: formats, design, AI, sharing, prizes, data and help. Here is everything Scratcher does, in one place. [Start free trial](https://platform.scratcher.io/en/register) [Compare plans](https://scratcher.io/pricing#compare) Formats & design ## Make your campaign Pick a game, start from a template and make it yours — no code needed. 40+ interactive formatsScratch cards, wheels, quizzes, calendars, memory games and many more. [Read more: 40+ interactive formats](https://scratcher.io/platform/formats) 150+ ready-made templatesStart from a proven idea for every format and every season. [Read more: 150+ ready-made templates](https://scratcher.io/templates) Drag-and-drop editorChange colors, fonts, texts and images without writing a line of code. [Read more: Drag-and-drop editor](https://scratcher.io/platform/editor) Works on every screenEvery campaign works on phones, tablets and computers — preview them all before you publish. Special formatsChristmas and advent calendars and other special formats (Professional). Custom code and your own web addressAdd your own CSS and run campaigns on your own domain (Professional). --- Rex, your AI assistant ## Let AI do the boring work Ask Rex in plain words and he does it for you, right inside Scratcher. Your brand in secondsRex adds your colors, fonts and logo straight from your website. [Read more: Your brand in seconds](https://scratcher.io/platform/ai-assistant) Writes your textsHeadlines, descriptions and prize texts, ready in seconds. Translates everythingTranslate your whole campaign in one go and run it in every market. Makes imagesAsk Rex for images that match your campaign and your brand. Writes quiz questionsGive Rex a topic and get questions and answers for your quiz. Writes social postsText and images for your social media, ready to share. --- Share it anywhere ## Meet your customers where they are One campaign, every channel. Most formats work as a landing page, a pop-up and embedded on your website. Landing pageShare a link anywhere — no website changes needed. [Read more: Landing page](https://scratcher.io/platform/website) Pop-upsShow the game on your website or webshop at just the right moment. [Read more: Pop-ups](https://scratcher.io/platform/pop-ups) Embed on your websitePut the campaign right inside a page on your own site. [Read more: Embed on your website](https://scratcher.io/platform/website) Newsletter & SMSGive your subscribers a reason to open and click. [Read more: Newsletter & SMS](https://scratcher.io/platform/newsletter-sms) QR code in storeBring shoppers from posters, receipts and shelves into your campaign. [Read more: QR code in store](https://scratcher.io/platform/qr-codes) Social mediaTurn followers into sign-ups with a game they want to play. [Read more: Social media](https://scratcher.io/platform/social-media) --- Sign-ups & prizes ## Collect sign-ups and give out prizes Everything you need to turn players into customers — handled for you. Sign-up forms with consentAsk for the details you need, with your own consent text. You own the data. [Read more: Sign-up forms with consent](https://scratcher.io/platform/lead-generation) Instant wins and drawsLet people win on the spot, or pick winners in a daily or final draw. [Read more: Instant wins and draws](https://scratcher.io/platform/prizes) Discount codes and barcodesHand out unique codes or barcodes that people use online or in your shop. Participation limitsDecide how often each person can play. Campaign periods or always-onSet start and end dates, or keep a campaign running all year. Email moduleSend winner and follow-up emails from Scratcher (Professional). --- Data & integrations ## Use the data where you need it Send every sign-up straight to the tools you already use, and follow the results as they come in. 20 native integrationsHubSpot, Klaviyo, Mailchimp, Salesforce, ActiveCampaign and more. [Read more: 20 native integrations](https://scratcher.io/platform/integrations) ZapierConnect to 8,000+ apps without code. [Read more: Zapier](https://scratcher.io/platform/zapier) Webhooks and APIBuild your own flows with webhooks and our API. [Read more: Webhooks and API](https://scratcher.io/platform/api) TrackingGoogle Analytics, Google Tag Manager and Meta tracking, plus product feeds. Results in near real timeFollow visits, players, sign-ups and winners, and share a report in one click. [Read more: Results in near real time](https://scratcher.io/platform/analytics) Custom dashboardsBuild the dashboards your team needs (Professional). --- Safe & supported ## Safe, and never on your own Security you can show your IT department, and real people when you need help. ISO 27001 certifiedAn international standard for keeping information safe. [Read more: ISO 27001 certified](https://scratcher.io/security) GDPR-friendlyYou decide what you collect, how you ask for consent and when it is deleted. [Read more: GDPR-friendly](https://scratcher.io/security) Live chat with real peopleAsk Rex any time, and get a real person in the same chat. [Read more: Live chat with real people](https://scratcher.io/support) Personal onboardingWe help you get started on every plan. [Read more: Personal onboarding](https://scratcher.io/support) Room for big campaignsUp to 1.5 million sessions a year and unlimited leads on Professional. 65+ languagesBuild campaigns in the languages your customers speak. --- ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## See it all in action Try Scratcher free for 14 days — no credit card required. Or book a meeting and we'll show you the platform. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) - Free 14-day trial - No coding needed