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Rex, your AI assistant: the busywork, handled. The ideas, yours 👉 Meet Rex

Set up your AI profile

Tell Rex about your company, your tone of voice and your goals, so every AI text fits your brand.

Your AI profile tells Rex and the AI features about your business. It makes texts, translations, quiz questions, plans and Rex's answers fit your brand from the start.

  1. Go to Settings > Company > AI profile.
  2. Fill in:
    • Company description (What does your company do?), for example "Online shop for running shoes and gear in the Nordics".
    • Tone of voice, for example "Friendly and energetic, short sentences, no slang".
    • Goal (What are you trying to achieve with your campaigns?), for example "More newsletter sign-ups and first orders".
  3. Click Save.

You can write in any language. Rex may ask you to fill in your company profile and AI profile when something is missing, and can open the form for you.

Also fill in the Website URL and industry under Settings > Company. Rex uses them too, and the website is used to match your brand and to find your social media accounts.

Still need help?

Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform.

  • Chat with us

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.

  • Book a meeting

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.

  • Email us

    Write to contact@scratcher.io and we will get back to you.