---
title: "Set up your AI profile"
description: "Tell Rex about your company, your tone of voice and your goals, so every AI text fits your brand."
url: https://scratcher.io/help/ai/ai-profile
language: en
---

1. [Help center](https://scratcher.io/help)
2. [Rex and AI features](https://scratcher.io/help/ai)
3. Set up your AI profile

# Set up your AI profile

Tell Rex about your company, your tone of voice and your goals, so every AI text fits your brand.

Your AI profile tells Rex and the AI features about your business. It makes texts, translations, quiz questions, plans and Rex's answers fit your brand from the start.

1. Go to **Settings** > **Company** > **AI profile**.
2. Fill in:
    - **Company description** (What does your company do?), for example "Online shop for running shoes and gear in the Nordics".
    - **Tone of voice**, for example "Friendly and energetic, short sentences, no slang".
    - **Goal** (What are you trying to achieve with your campaigns?), for example "More newsletter sign-ups and first orders".
3. Click **Save**.

You can write in any language. Rex may ask you to fill in your company profile and AI profile when something is missing, and can open the form for you.

Also fill in the **Website URL** and industry under **Settings** > **Company**. Rex uses them too, and the website is used to match your brand and to find your social media accounts.

Rex and AI features

- [Meet Rex, your AI assistant](https://scratcher.io/help/ai/meet-rex)
- [What you can ask Rex](https://scratcher.io/help/ai/what-you-can-ask-rex)
- [Changes Rex can make for you](https://scratcher.io/help/ai/ask-rex-to-make-changes)
- [Let Rex check your campaign and website](https://scratcher.io/help/ai/rex-checks-and-troubleshooting)
- [What Rex can't do, and when it brings in our team](https://scratcher.io/help/ai/rex-limits-and-handover)
- [All AI features in Scratcher](https://scratcher.io/help/ai/all-ai-features)
- [Write and rewrite texts with AI](https://scratcher.io/help/ai/write-texts-with-ai)
- [Translate a campaign with AI](https://scratcher.io/help/ai/translate-with-ai)
- [Make quiz questions with AI](https://scratcher.io/help/ai/ai-quiz-questions)
- [Make and edit images with AI](https://scratcher.io/help/ai/ai-images)
- [Match your brand from your website, or generate a theme](https://scratcher.io/help/ai/brand-kit-and-ai-themes)
- [Write social media posts with AI](https://scratcher.io/help/ai/social-media-posts-with-ai)
- [Generate a campaign plan with AI](https://scratcher.io/help/ai/ai-plan-generator)
- [Set up your AI profile](https://scratcher.io/help/ai/ai-profile)
- [AI tokens and privacy](https://scratcher.io/help/ai/ai-tokens-and-privacy)

## Related articles

- [Meet Rex, your AI assistant](https://scratcher.io/help/ai/meet-rex): Rex is the AI assistant built into Scratcher. Open the chat, ask anything, and let Rex find things, explain settings, check your setup or make changes.
- [Write and rewrite texts with AI](https://scratcher.io/help/ai/write-texts-with-ai): Rewrite a text in one click with AI text editing, or ask Rex to rewrite a whole page in a new tone.
- [AI tokens and privacy](https://scratcher.io/help/ai/ai-tokens-and-privacy): How AI tokens work, where to see your balance, what happens when you run out, and how your data is handled.

## Still need help?

Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform.

- **[Chat with us](https://platform.scratcher.io/login)**

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.
- **[Book a meeting](https://scratcher.io/book-a-meeting)**

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.
- **[Email us](mailto:contact@scratcher.io)**

    Write to contact@scratcher.io and we will get back to you.