Scratcher has AI built in. You don't need to buy or set up any AI tools: your plan includes AI tokens every month.
The features
| Feature | Where | AI tokens |
|---|---|---|
| Rex, the AI assistant | The chat button, bottom right | Free to chat |
| Rewrite a text | Text toolbar > AI text editing | Yes |
| Translate a text | Text toolbar > Translate with AI into … | Yes |
| Translate a whole campaign | Settings > Localization > Translate the campaign | Yes |
| Generate quiz questions | The quiz > Generate questions | Yes |
| Generate quiz result pages | The quiz > Generate result pages | Yes |
| Generate an image | An image's Actions > Generate image, or Assets > Generate image with AI | Yes |
| Edit an image with words | An image's Actions > Edit image, or Edit with AI in Assets | Yes |
| Remove an image's background | Actions > Remove background | Yes |
| Match your brand from your website | Designkit > Generate brand kit | Yes |
| Generate a design theme | Designkit > Generate theme | Yes |
| Social media posts and images | Editor top bar > Share on social media | Yes |
| Campaign plan | Plan > Generate plan | Yes |
| Performance report with AI insights | A campaign's dashboard | Yes |
| Lead analysis | Ask Rex in the editor | Free to ask |
Rex, the AI assistant
Rex answers questions, looks up your data, checks your setup and makes changes. Rex can also do many of the AI tasks below for you, for example "Make a prize image" or "Translate this page". See Meet Rex.
Texts and translation
Rewrite one text with a prompt, translate one text, or translate a whole campaign with the tone you choose. See Write and rewrite texts with AI and Translate a campaign with AI.
Quiz questions and result pages
Describe your quiz and get questions, answers, descriptions and result pages. See Make quiz questions with AI.
Images
Generate images and backgrounds, edit them with words and remove backgrounds, in the editor and in Assets. See Make and edit images with AI.
Brand kit and themes
Let AI read your website and set your colors, fonts, logo and button styles, or create a whole theme from a description. See Match your brand or generate a theme.
Social media posts
Get a post for each platform, with images in the right sizes. See Write social media posts with AI.
Campaign plan
Describe your business and get a list of dated activities for your Plan. See Generate a campaign plan with AI.
Performance report
The PDF performance report of a campaign has an executive summary, comments on the numbers, trends and recommendations written by AI from the campaign's real data. See Download a performance report.
Lead analysis
In the editor, ask Rex "When do most people sign up?" or "What do our leads have in common?". Rex looks at totals, such as the most common email domains and the busiest sign-up days and times, and sums up what they say about your audience. No names or email addresses are used.
Your AI profile
Tell the AI about your company, tone of voice and goal, so every text, plan and answer fits your brand. See Set up your AI profile.
Your own AI tools
Soon you can connect your own AI tools to Scratcher. See Scratcher MCP for your own AI tools.