--- title: "All AI features in Scratcher" description: "An overview of every AI feature: where to find it, what it does and whether it uses AI tokens." url: https://scratcher.io/help/ai/all-ai-features language: en --- 1. [Help center](https://scratcher.io/help) 2. [Rex and AI features](https://scratcher.io/help/ai) 3. All AI features in Scratcher # All AI features in Scratcher An overview of every AI feature: where to find it, what it does and whether it uses AI tokens. Scratcher has AI built in. You don't need to buy or set up any AI tools: your plan includes AI tokens every month. ## The features | Feature | Where | AI tokens | | --- | --- | --- | | Rex, the AI assistant | The chat button, bottom right | Free to chat | | Rewrite a text | Text toolbar > **AI text editing** | Yes | | Translate a text | Text toolbar > **Translate with AI into** … | Yes | | Translate a whole campaign | **Settings** > **Localization** > **Translate the campaign** | Yes | | Generate quiz questions | The quiz > **Generate questions** | Yes | | Generate quiz result pages | The quiz > **Generate result pages** | Yes | | Generate an image | An image's **Actions** > **Generate image**, or **Assets** > **Generate image with AI** | Yes | | Edit an image with words | An image's **Actions** > **Edit image**, or **Edit with AI** in **Assets** | Yes | | Remove an image's background | **Actions** > **Remove background** | Yes | | Match your brand from your website | **Designkit** > **Generate brand kit** | Yes | | Generate a design theme | **Designkit** > **Generate theme** | Yes | | Social media posts and images | Editor top bar > **Share on social media** | Yes | | Campaign plan | **Plan** > **Generate plan** | Yes | | Performance report with AI insights | A campaign's dashboard | Yes | | Lead analysis | Ask Rex in the editor | Free to ask | ## Rex, the AI assistant Rex answers questions, looks up your data, checks your setup and makes changes. Rex can also do many of the AI tasks below for you, for example "Make a prize image" or "Translate this page". See [Meet Rex](https://scratcher.io/help/ai/meet-rex). ## Texts and translation Rewrite one text with a prompt, translate one text, or translate a whole campaign with the tone you choose. See [Write and rewrite texts with AI](https://scratcher.io/help/ai/write-texts-with-ai) and [Translate a campaign with AI](https://scratcher.io/help/ai/translate-with-ai). ## Quiz questions and result pages Describe your quiz and get questions, answers, descriptions and result pages. See [Make quiz questions with AI](https://scratcher.io/help/ai/ai-quiz-questions). ## Images Generate images and backgrounds, edit them with words and remove backgrounds, in the editor and in **Assets**. See [Make and edit images with AI](https://scratcher.io/help/ai/ai-images). ## Brand kit and themes Let AI read your website and set your colors, fonts, logo and button styles, or create a whole theme from a description. See [Match your brand or generate a theme](https://scratcher.io/help/ai/brand-kit-and-ai-themes). ## Social media posts Get a post for each platform, with images in the right sizes. See [Write social media posts with AI](https://scratcher.io/help/ai/social-media-posts-with-ai). ## Campaign plan Describe your business and get a list of dated activities for your **Plan**. See [Generate a campaign plan with AI](https://scratcher.io/help/ai/ai-plan-generator). ## Performance report The PDF performance report of a campaign has an executive summary, comments on the numbers, trends and recommendations written by AI from the campaign's real data. See [Download a performance report](https://scratcher.io/help/results/campaign-performance-report). ## Lead analysis In the editor, ask Rex "When do most people sign up?" or "What do our leads have in common?". Rex looks at totals, such as the most common email domains and the busiest sign-up days and times, and sums up what they say about your audience. No names or email addresses are used. ## Your AI profile Tell the AI about your company, tone of voice and goal, so every text, plan and answer fits your brand. See [Set up your AI profile](https://scratcher.io/help/ai/ai-profile). ## Your own AI tools Soon you can connect your own AI tools to Scratcher. See [Scratcher MCP for your own AI tools](https://scratcher.io/help/developers/mcp). ## Tokens and privacy See [AI tokens and privacy](https://scratcher.io/help/ai/ai-tokens-and-privacy). Rex and AI features - [Meet Rex, your AI assistant](https://scratcher.io/help/ai/meet-rex) - [What you can ask Rex](https://scratcher.io/help/ai/what-you-can-ask-rex) - [Changes Rex can make for you](https://scratcher.io/help/ai/ask-rex-to-make-changes) - [Let Rex check your campaign and website](https://scratcher.io/help/ai/rex-checks-and-troubleshooting) - [What Rex can't do, and when it brings in our team](https://scratcher.io/help/ai/rex-limits-and-handover) - [All AI features in Scratcher](https://scratcher.io/help/ai/all-ai-features) - [Write and rewrite texts with AI](https://scratcher.io/help/ai/write-texts-with-ai) - [Translate a campaign with AI](https://scratcher.io/help/ai/translate-with-ai) - [Make quiz questions with AI](https://scratcher.io/help/ai/ai-quiz-questions) - [Make and edit images with AI](https://scratcher.io/help/ai/ai-images) - [Match your brand from your website, or generate a theme](https://scratcher.io/help/ai/brand-kit-and-ai-themes) - [Write social media posts with AI](https://scratcher.io/help/ai/social-media-posts-with-ai) - [Generate a campaign plan with AI](https://scratcher.io/help/ai/ai-plan-generator) - [Set up your AI profile](https://scratcher.io/help/ai/ai-profile) - [AI tokens and privacy](https://scratcher.io/help/ai/ai-tokens-and-privacy) ## Related articles - [Meet Rex, your AI assistant](https://scratcher.io/help/ai/meet-rex): Rex is the AI assistant built into Scratcher. Open the chat, ask anything, and let Rex find things, explain settings, check your setup or make changes. - [Set up your AI profile](https://scratcher.io/help/ai/ai-profile): Tell Rex about your company, your tone of voice and your goals, so every AI text fits your brand. - [AI tokens and privacy](https://scratcher.io/help/ai/ai-tokens-and-privacy): How AI tokens work, where to see your balance, what happens when you run out, and how your data is handled. ## Still need help? Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform. - **[Chat with us](https://platform.scratcher.io/login)** Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away. - **[Book a meeting](https://scratcher.io/book-a-meeting)** A free 30-minute video call with our team: a tour, campaign ideas or help with your setup. - **[Email us](mailto:contact@scratcher.io)** Write to contact@scratcher.io and we will get back to you.