Both features change the design kit of the campaign you have open. They don't create a new campaign: you start from a template as usual, and AI gives it your look.
Generate a brand kit from your website
- In the editor, open Designkit (Shift+D) and click Generate brand kit.
- Check the Website URL. It is filled in from your company profile.
- Choose what to update: Background color, Typography (Fonts & Colors), Link styles, Company logo and Button styles.
- Click Generate brand kit and confirm.
Scratcher visits your website, finds your colors, fonts and logo, and updates the design kit. You see "Your design kit has been updated to match your brand!". Only use this for a website you have the rights to, since logos and fonts are copied from it.
Generate a theme from a description
- Open Designkit and click Generate theme.
- Describe the look under Theme, for example "Modern Black Friday campaign with bold typography, dark background and bright orange details".
- Click Generate and confirm.
AI makes colors, fonts, background images and button styles. It takes one to three minutes. You see "Your design kit has been updated with your new theme!". The images and fonts in a generated theme can be used commercially.
Ask Rex
In the editor, you can ask:
- "Match my brand from example.com."
- "Make a Christmas theme in red and gold."
- "Match my brand, then make the buttons rounded."
Rex can also make smaller design kit changes without AI tokens, such as colors, fonts, button styles and the logo size. See Changes Rex can make for you.
Good to know
- Both replace your current design kit settings. Save your design kit first with Save as template if you want to keep it. Undo doesn't cover design kit changes.
- A brand match also replaces the background. Make other changes after the brand match.
- Both use AI tokens. A theme uses more than a brand kit.
See The design kit.