---
title: "Match your brand from your website, or generate a theme"
description: "Let AI read your website and fill in your design kit, or create a complete theme from a short description."
url: https://scratcher.io/help/ai/brand-kit-and-ai-themes
language: en
---

1. [Help center](https://scratcher.io/help)
2. [Rex and AI features](https://scratcher.io/help/ai)
3. Match your brand from your website, or generate a theme

# Match your brand from your website, or generate a theme

Let AI read your website and fill in your design kit, or create a complete theme from a short description.

Both features change the design kit of the campaign you have open. They don't create a new campaign: you start from a template as usual, and AI gives it your look.

## Generate a brand kit from your website

1. In the editor, open **Designkit** (Shift+D) and click **Generate brand kit**.
2. Check the **Website URL**. It is filled in from your company profile.
3. Choose what to update: **Background color**, **Typography (Fonts & Colors)**, **Link styles**, **Company logo** and **Button styles**.
4. Click **Generate brand kit** and confirm.

Scratcher visits your website, finds your colors, fonts and logo, and updates the design kit. You see "Your design kit has been updated to match your brand!". Only use this for a website you have the rights to, since logos and fonts are copied from it.

## Generate a theme from a description

1. Open **Designkit** and click **Generate theme**.
2. Describe the look under **Theme**, for example "Modern Black Friday campaign with bold typography, dark background and bright orange details".
3. Click **Generate** and confirm.

AI makes colors, fonts, background images and button styles. It takes one to three minutes. You see "Your design kit has been updated with your new theme!". The images and fonts in a generated theme can be used commercially.

## Ask Rex

In the editor, you can ask:

- "Match my brand from example.com."
- "Make a Christmas theme in red and gold."
- "Match my brand, then make the buttons rounded."

Rex can also make smaller design kit changes without AI tokens, such as colors, fonts, button styles and the logo size. See [Changes Rex can make for you](https://scratcher.io/help/ai/ask-rex-to-make-changes).

## Good to know

- Both replace your current design kit settings. Save your design kit first with **Save as template** if you want to keep it. Undo doesn't cover design kit changes.
- A brand match also replaces the background. Make other changes after the brand match.
- Both use AI tokens. A theme uses more than a brand kit.

See [The design kit](https://scratcher.io/help/campaigns/design-kit).

Rex and AI features

- [Meet Rex, your AI assistant](https://scratcher.io/help/ai/meet-rex)
- [What you can ask Rex](https://scratcher.io/help/ai/what-you-can-ask-rex)
- [Changes Rex can make for you](https://scratcher.io/help/ai/ask-rex-to-make-changes)
- [Let Rex check your campaign and website](https://scratcher.io/help/ai/rex-checks-and-troubleshooting)
- [What Rex can't do, and when it brings in our team](https://scratcher.io/help/ai/rex-limits-and-handover)
- [All AI features in Scratcher](https://scratcher.io/help/ai/all-ai-features)
- [Write and rewrite texts with AI](https://scratcher.io/help/ai/write-texts-with-ai)
- [Translate a campaign with AI](https://scratcher.io/help/ai/translate-with-ai)
- [Make quiz questions with AI](https://scratcher.io/help/ai/ai-quiz-questions)
- [Make and edit images with AI](https://scratcher.io/help/ai/ai-images)
- [Match your brand from your website, or generate a theme](https://scratcher.io/help/ai/brand-kit-and-ai-themes)
- [Write social media posts with AI](https://scratcher.io/help/ai/social-media-posts-with-ai)
- [Generate a campaign plan with AI](https://scratcher.io/help/ai/ai-plan-generator)
- [Set up your AI profile](https://scratcher.io/help/ai/ai-profile)
- [AI tokens and privacy](https://scratcher.io/help/ai/ai-tokens-and-privacy)

## Related articles

- [Add your brand with the design kit](https://scratcher.io/help/campaigns/design-kit): Set the background, fonts, text colors, links, logo and button style once, and every page of the campaign follows them. Save kits and reuse them in other campaigns.
- [Make and edit images with AI](https://scratcher.io/help/ai/ai-images): Generate images and backgrounds from a description, edit an image with words, or remove its background, in the editor and in Assets.
- [Set up your AI profile](https://scratcher.io/help/ai/ai-profile): Tell Rex about your company, your tone of voice and your goals, so every AI text fits your brand.

## Still need help?

Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform.

- **[Chat with us](https://platform.scratcher.io/login)**

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.
- **[Book a meeting](https://scratcher.io/book-a-meeting)**

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.
- **[Email us](mailto:contact@scratcher.io)**

    Write to contact@scratcher.io and we will get back to you.