---
title: "Write and rewrite texts with AI"
description: "Rewrite a text in one click with AI text editing, or ask Rex to rewrite a whole page in a new tone."
url: https://scratcher.io/help/ai/write-texts-with-ai
language: en
---

1. [Help center](https://scratcher.io/help)
2. [Rex and AI features](https://scratcher.io/help/ai)
3. Write and rewrite texts with AI

# Write and rewrite texts with AI

Rewrite a text in one click with AI text editing, or ask Rex to rewrite a whole page in a new tone.

## Rewrite one text

1. In the editor, click a text. The floating text toolbar appears.
2. Click the magic wand, **AI text editing**.
3. In **Enter a prompt...**, say what you want, for example "shorter and more playful" or "add urgency, the campaign ends Sunday".
4. Click **Generate**. The button shows **Generating...** while AI writes.

The new text replaces the old one, in the campaign's language. It keeps about the same length unless you ask for longer or shorter, and it keeps dynamic tags such as the prize name. Use **Undo** (Ctrl/Cmd+Z) if you liked the old one better.

## Rewrite with Rex

In the editor, Rex can rewrite one text or a whole page at once:

- Select a text and ask: "Make this more playful."
- "Rewrite all texts on this page in a friendlier tone."
- "Make the headline on the intro page shorter."
- "Write the button texts in a more inviting way."

Rex can also read all texts of a page first, so you can ask "Review the copy on the finish page. Anything unclear?" before you change anything. Reading is free.

Rex uses the tone of voice from your [AI profile](https://scratcher.io/help/ai/ai-profile) unless you ask for something else. Some texts, such as texts that must not be translated, are left as they are.

## Tips

- Be specific: "for parents of small children, max 10 words" works better than "better".
- Say what to keep: "keep the prize name and the date".
- Fill in your AI profile, so texts match your brand's voice from the start.
- Always read the result before you publish. AI can get facts wrong, such as dates and prize details.

## AI tokens

Each rewritten text uses AI tokens. When Rex rewrites a whole page, each text on the page counts. See [AI tokens and privacy](https://scratcher.io/help/ai/ai-tokens-and-privacy).

Rex and AI features

- [Meet Rex, your AI assistant](https://scratcher.io/help/ai/meet-rex)
- [What you can ask Rex](https://scratcher.io/help/ai/what-you-can-ask-rex)
- [Changes Rex can make for you](https://scratcher.io/help/ai/ask-rex-to-make-changes)
- [Let Rex check your campaign and website](https://scratcher.io/help/ai/rex-checks-and-troubleshooting)
- [What Rex can't do, and when it brings in our team](https://scratcher.io/help/ai/rex-limits-and-handover)
- [All AI features in Scratcher](https://scratcher.io/help/ai/all-ai-features)
- [Write and rewrite texts with AI](https://scratcher.io/help/ai/write-texts-with-ai)
- [Translate a campaign with AI](https://scratcher.io/help/ai/translate-with-ai)
- [Make quiz questions with AI](https://scratcher.io/help/ai/ai-quiz-questions)
- [Make and edit images with AI](https://scratcher.io/help/ai/ai-images)
- [Match your brand from your website, or generate a theme](https://scratcher.io/help/ai/brand-kit-and-ai-themes)
- [Write social media posts with AI](https://scratcher.io/help/ai/social-media-posts-with-ai)
- [Generate a campaign plan with AI](https://scratcher.io/help/ai/ai-plan-generator)
- [Set up your AI profile](https://scratcher.io/help/ai/ai-profile)
- [AI tokens and privacy](https://scratcher.io/help/ai/ai-tokens-and-privacy)

## Related articles

- [Meet Rex, your AI assistant](https://scratcher.io/help/ai/meet-rex): Rex is the AI assistant built into Scratcher. Open the chat, ask anything, and let Rex find things, explain settings, check your setup or make changes.
- [Translate a campaign with AI](https://scratcher.io/help/ai/translate-with-ai): Translate one text, a page or the whole campaign into another language, with the tone you choose.
- [Set up your AI profile](https://scratcher.io/help/ai/ai-profile): Tell Rex about your company, your tone of voice and your goals, so every AI text fits your brand.

## Still need help?

Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform.

- **[Chat with us](https://platform.scratcher.io/login)**

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.
- **[Book a meeting](https://scratcher.io/book-a-meeting)**

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.
- **[Email us](mailto:contact@scratcher.io)**

    Write to contact@scratcher.io and we will get back to you.