---
title: "Personalise texts with dynamic tags"
description: "Show the player's name, their prize, their discount code or today's date in your texts and emails."
url: https://scratcher.io/help/campaigns/dynamic-tags
language: en
---

1. [Help center](https://scratcher.io/help)
2. [Campaigns and the editor](https://scratcher.io/help/campaigns)
3. Personalise texts with dynamic tags

# Personalise texts with dynamic tags

Show the player's name, their prize, their discount code or today's date in your texts and emails.

Dynamic tags are placeholders that Scratcher replaces with real information when someone plays. Write "Congratulations {LEAD\_FIRST\_NAME}!" and Anna sees "Congratulations Anna!".

## Insert a dynamic tag

1. Click a text on the page.
2. In the floating text toolbar, click **Dynamic tags**.
3. Click the tag you want. It is copied to your clipboard.
4. Paste it into the text where you want it.

## Which tags are there?

- **Lead**: **First name**, **Last name**, **Full name**, **Email** and **Phone number**, from the sign-up form.
- **Prize**: **Name**, **Value**, **Description**, **Discount code**, **Valid until**, **Link** and **Image** of the prize the player won.
- **Game**: for example **Points**, **Time elapsed**, **Attempts remaining** and **Drawing tickets**.
- **Generic**: dates and times, such as **Current date**, **Tomorrow**, **Day of week** and **Year**.

## Tips

- A tag only has a value when the information exists. The first name is empty if your form doesn't ask for it.
- Prize tags work on prize pages and in prize emails.
- Use **Preview** to play the campaign and check that the tags show what you expect.

## All generic and game tags

- **Generic**: **Current date**, **Tomorrow**, **Yesterday**, **Day of month**, **Day of week**, **Month**, **Month name**, **Year**, **Hour**, **Minute**, **Second** and **Error message**.
- **Game**: **Points**, **Time elapsed**, **Time remaining**, **Attempts used**, **Attempts remaining**, **Click counter** and **Quiz same answer percentage**.
- **Lead**: also **Drawing tickets**, when the campaign uses draw tickets.

Prize tags only show in prize emails, not in other emails.

Campaigns and the editor

- [Create a campaign from a template](https://scratcher.io/help/campaigns/create-a-campaign)
- [Get to know the editor](https://scratcher.io/help/campaigns/editor-overview)
- [Add, reorder and manage pages](https://scratcher.io/help/campaigns/pages-and-flow)
- [Add and edit texts, images and other elements](https://scratcher.io/help/campaigns/add-and-edit-elements)
- [Add your brand with the design kit](https://scratcher.io/help/campaigns/design-kit)
- [Animations, confetti and other effects](https://scratcher.io/help/campaigns/animations-and-effects)
- [Personalise texts with dynamic tags](https://scratcher.io/help/campaigns/dynamic-tags)
- [Publish, schedule, pause and end a campaign](https://scratcher.io/help/campaigns/publish-and-schedule)
- [Preview and test your campaign](https://scratcher.io/help/campaigns/preview-and-test)
- [Editor errors and warnings: what they mean and how to fix them](https://scratcher.io/help/campaigns/editor-errors-and-health-check)
- [Run a campaign health check](https://scratcher.io/help/campaigns/campaign-health-check)
- [Run a campaign in several languages](https://scratcher.io/help/campaigns/languages-and-translation)
- [Organise, copy and delete campaigns](https://scratcher.io/help/campaigns/organise-campaigns)
- [Send emails to players](https://scratcher.io/help/campaigns/send-emails-to-players)
- [Plan your year with the Plan calendar](https://scratcher.io/help/campaigns/plan-your-campaigns)
- [Products and product feeds](https://scratcher.io/help/campaigns/products-and-product-feeds)
- [Good to know about the editor](https://scratcher.io/help/campaigns/editor-good-to-know)

## Related articles

- [Give discount codes as prizes](https://scratcher.io/help/prizes/discount-codes): Use one shared code or upload a list of unique codes, so every winner gets their own code.
- [Add and edit texts, images and other elements](https://scratcher.io/help/campaigns/add-and-edit-elements): Insert elements, change texts, upload images and fonts, and style everything for desktop and mobile.
- [Send emails to players](https://scratcher.io/help/campaigns/send-emails-to-players): Send prize emails, confirmations and reminders from your campaign with the email module.

## Still need help?

Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform.

- **[Chat with us](https://platform.scratcher.io/login)**

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.
- **[Book a meeting](https://scratcher.io/book-a-meeting)**

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.
- **[Email us](mailto:contact@scratcher.io)**

    Write to contact@scratcher.io and we will get back to you.