---
title: "Plan your year with the Plan calendar"
description: "See all your campaigns and activities on a timeline, add, edit, copy and delete activities, turn an activity into a campaign, and let AI suggest a plan."
url: https://scratcher.io/help/campaigns/plan-your-campaigns
language: en
---

1. [Help center](https://scratcher.io/help)
2. [Campaigns and the editor](https://scratcher.io/help/campaigns)
3. Plan your year with the Plan calendar

# Plan your year with the Plan calendar

See all your campaigns and activities on a timeline, add, edit, copy and delete activities, turn an activity into a campaign, and let AI suggest a plan.

**Plan** in the top bar is your marketing calendar. Your campaigns show up on it automatically, and you add other activities yourself, such as "Black Week", "Summer sale" or "Newsletter with Christmas offer". The page title shows how many items the calendar has, for example **Activities (12)**.

## Add an activity

1. Click **Plan** in the top bar.
2. Click **Create activity**. If the calendar is empty, you can also click **Add your first activity**.
3. In **Add activity**, fill in:
    - **Name**: for example "Black Week". This field is required.
    - **Notes**: anything your team should know, such as the idea, the audience or the budget.
    - **Always on**: turn it on for an activity without an end date.
    - **Start date**: the first day.
    - **End date**: the last day. It must be after the start date. This field is hidden when **Always on** is on.
4. Click **Add activity**. The activity appears in the list and on the timeline.

## Read the calendar

The page has a list on the left and a timeline on the right (on a phone you only see the list).

- Each item has an icon that tells you if it is a **Campaign** or an **Event** (an activity you added yourself).
- Below the name you see its dates, **Always on**, or **Draft** for a campaign that has no dates yet.
- On the timeline, each item is a bar. Campaigns are colored by status: **Draft**, **Published**, **Paused** or **Ended**. Your own activities have one color of their own.
- Hover over a bar to see the name and dates. A bar that is running shows how many days are left, for example "5 days left".

## Change the view

- Choose **Week**, **Month** or **Year**. The calendar opens in the year view.
- Use **Previous period** and **Next period** (the arrows) to move back and forward in time. The period you are looking at is shown between them.
- Only items that fall in the period you are looking at are shown.

## Search and filter

- Type in the search field to find an activity or a campaign by name (**Search by activity…** or **Search by campaign name…**).
- Use the status tabs, **All**, **Draft**, **Published**, **Paused** and **Ended**, to see only campaigns with that status. Each tab shows how many items it has.
- If you are an agency, use **By client** to see the plan of one of your clients.

On a small screen, these settings are under **Filters**: **Status**, **Client**, **Period** and **Date**.

You can also ask Rex, for example "Show me the plan for March" or "Only show paused campaigns".

## Edit, copy or delete an activity

Click an activity in the list to open **Update activity**. Change what you need and click **Save**.

Or open the activity's menu (**Activity actions**, the three dots):

- **Edit activity**: opens **Update activity**.
- **Duplicate activity**: makes a copy with " - Copy" after the name, for example to repeat an activity next year. Open the copy and change its dates.
- **Delete activity**: asks "Are you sure you want to delete this activity?" Click **Delete** to confirm. You can also click **Delete** in **Update activity**. Deleting can't be undone.

## Turn an activity into a campaign

When it's time to build the campaign for an activity:

1. Open the activity's menu and click **Create campaign**, or **Create popup** for a popup.
2. Choose a template and create the campaign as usual. See [Create a campaign from a template](https://scratcher.io/help/campaigns/create-a-campaign).

The new campaign is linked to the activity:

- It gets the activity's start and end date.
- The activity's notes are added to the campaign as a note, so your team can read them in the editor (logo menu > **Notes**).
- In the calendar, the campaign now takes the activity's place, and its bar shows the campaign's status.

## Open a campaign from the calendar

Click a campaign in the list to open it in the editor. Its menu (**Campaign actions**) has **Dashboard** and **Edit campaign**.

## Let AI suggest a plan

Click **Generate plan** and tell AI about your **Business area** and **Sales channel**. Choose the **Period** (**Whole year**, a **Quarter** such as **Q1 (Jan – Mar)**, or a **Specific month**), the **Number of activities** and the **Language**. AI suggests a list of activities. Remove the ones you don't want with **Remove activity**, then add the rest to your calendar. Generating a plan uses AI tokens. See [Generate a campaign plan with AI](https://scratcher.io/help/ai/ai-plan-generator).

## Good to know

- The Plan calendar is part of the Basic plan and up.
- Activities are for planning only. Players never see them, and an activity doesn't start or stop anything by itself. Your campaign's own start and end date decide when it is live. See [Publish, schedule, pause and end a campaign](https://scratcher.io/help/campaigns/publish-and-schedule).
- Everyone on your account sees the same plan.

Campaigns and the editor

- [Create a campaign from a template](https://scratcher.io/help/campaigns/create-a-campaign)
- [Get to know the editor](https://scratcher.io/help/campaigns/editor-overview)
- [Add, reorder and manage pages](https://scratcher.io/help/campaigns/pages-and-flow)
- [Add and edit texts, images and other elements](https://scratcher.io/help/campaigns/add-and-edit-elements)
- [Add your brand with the design kit](https://scratcher.io/help/campaigns/design-kit)
- [Animations, confetti and other effects](https://scratcher.io/help/campaigns/animations-and-effects)
- [Personalise texts with dynamic tags](https://scratcher.io/help/campaigns/dynamic-tags)
- [Publish, schedule, pause and end a campaign](https://scratcher.io/help/campaigns/publish-and-schedule)
- [Preview and test your campaign](https://scratcher.io/help/campaigns/preview-and-test)
- [Editor errors and warnings: what they mean and how to fix them](https://scratcher.io/help/campaigns/editor-errors-and-health-check)
- [Run a campaign health check](https://scratcher.io/help/campaigns/campaign-health-check)
- [Run a campaign in several languages](https://scratcher.io/help/campaigns/languages-and-translation)
- [Organise, copy and delete campaigns](https://scratcher.io/help/campaigns/organise-campaigns)
- [Send emails to players](https://scratcher.io/help/campaigns/send-emails-to-players)
- [Plan your year with the Plan calendar](https://scratcher.io/help/campaigns/plan-your-campaigns)
- [Products and product feeds](https://scratcher.io/help/campaigns/products-and-product-feeds)
- [Good to know about the editor](https://scratcher.io/help/campaigns/editor-good-to-know)

## Related articles

- [Create a campaign from a template](https://scratcher.io/help/campaigns/create-a-campaign): Every campaign starts from a ready-made template. Pick one, name it, choose country and language, and you are in the editor.
- [Publish, schedule, pause and end a campaign](https://scratcher.io/help/campaigns/publish-and-schedule): Set the start and end dates, publish, put changes live with Update, and pause, stop or reactivate a campaign.
- [Generate a campaign plan with AI](https://scratcher.io/help/ai/ai-plan-generator): Describe your business, choose a period, and get a list of campaign activities for your Plan calendar.

## Still need help?

Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform.

- **[Chat with us](https://platform.scratcher.io/login)**

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.
- **[Book a meeting](https://scratcher.io/book-a-meeting)**

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.
- **[Email us](mailto:contact@scratcher.io)**

    Write to contact@scratcher.io and we will get back to you.
