Send emails to players

With the email module, your campaign can send emails to players: a prize email with their discount code, a thank-you email, a double opt-in confirmation or a reminder during a calendar campaign.

The email module is an add-on, or part of plans that include it. If it isn't on your plan, Emails shows an upgrade note.

Create an email

1. In the editor, open Connect > Emails. The editor switches to your campaign's emails.
2. Click Add email for an event email, or Add prize email for an email about a specific prize. Add default prize email is used for all prizes that don't have their own.
3. Choose a starting point: Welcome, Reminder, Double opt-in, Double opt-in confirm, No prize, Special offers, Campaign end or Blank. If there are ready-made designs, pick one.
4. Design the email like a page: add texts, images, buttons, dividers, social icons and an Unsubscribe link, and use dynamic tags such as the prize's discount code. The design kit has its own email background color.
5. Open the email's settings (Edit email) and fill in Name, Subject and Pre-header (the short text shown after the subject in the inbox).
6. Choose when the email is sent under Type, and the Timezone on the Settings tab.

When emails are sent

• Send when a specific event happens: for example "When a lead wins a prize", "When a lead participates in a campaign" or "When the lead has confirmed their subscription". Turn on Delay sending of email and set the Amount of minutes to delay to send it a little later.
• Send at a specific date: one send at the Send time you choose.
• Send on a recurring schedule during a period: choose the Send period (the dates the email should be sent between), the Frequency (Daily or Weekly), the Day of the week and the Send time. For example a daily reminder to open today's calendar door.

On the email's Styles tab you set the Background color, or click Reset to design kit. The header and footer sections of an email are shared with all emails in the campaign.

Activate the email

New emails are drafts and are not sent. When the email is ready, click Activate email in the top-right corner. Once it is active, the button says Update email. If the subject or the schedule is missing, the button turns orange.

The email list shows each email's status: Draft, Active, Ready (a one-time email waiting for its date) or Sent.

Other email actions

In an email's menu:

• Send preview: send a test to your own address. The email needs a subject first.
• Duplicate: make a copy, for example for a reminder.
• Save as template: reuse the design in other campaigns.
• Delete: removes the email right away, without asking.

When you publish the campaign, Scratcher warns you if some emails are still inactive.

Sender

Emails are sent with your account name as sender name unless you fill in Sender name (optional). To send from your own address, such as news@yourbrand.com, set up an email domain. See Send emails from your own domain. Turn on Enable email tracking to see opens and clicks.

See the results

The campaign's Emails tab shows how many emails were sent, opened and clicked, and how many bounced or led to an unsubscribe.

Emails at a glance

• The email list has two groups: Prize emails and Event emails.
• Add prize email: choose the prize under Select prize.
• Send preview: type the address under Enter an email.
• Sender name (optional): "The default is your account name".
• Without the Email sender add-on, the settings say "Add this feature to send emails from your own domain" with a Go to Add-ons button. With it, but no verified domain yet, click Set up email domain.