---
title: "Send emails to players"
description: "Send prize emails, confirmations and reminders from your campaign with the email module."
url: https://scratcher.io/help/campaigns/send-emails-to-players
language: en
---

1. [Help center](https://scratcher.io/help)
2. [Campaigns and the editor](https://scratcher.io/help/campaigns)
3. Send emails to players

# Send emails to players

Send prize emails, confirmations and reminders from your campaign with the email module.

With the email module, your campaign can send emails to players: a prize email with their discount code, a thank-you email, a double opt-in confirmation or a reminder during a calendar campaign.

The email module is an add-on, or part of plans that include it. If it isn't on your plan, **Emails** shows an upgrade note.

## Create an email

1. In the editor, open **Connect** > **Emails**. The editor switches to your campaign's emails.
2. Click **Add email** for an event email, or **Add prize email** for an email about a specific prize. **Add default prize email** is used for all prizes that don't have their own.
3. Choose a starting point: **Welcome**, **Reminder**, **Double opt-in**, **Double opt-in confirm**, **No prize**, **Special offers**, **Campaign end** or **Blank**. If there are ready-made designs, pick one.
4. Design the email like a page: add texts, images, buttons, dividers, social icons and an **Unsubscribe** link, and use dynamic tags such as the prize's discount code. The design kit has its own email background color.
5. Open the email's settings (**Edit email**) and fill in **Name**, **Subject** and **Pre-header** (the short text shown after the subject in the inbox).
6. Choose when the email is sent under **Type**, and the **Timezone** on the **Settings** tab.

## When emails are sent

- **Send when a specific event happens**: for example "When a lead wins a prize", "When a lead participates in a campaign" or "When the lead has confirmed their subscription". Turn on **Delay sending of email** and set the **Amount of minutes to delay** to send it a little later.
- **Send at a specific date**: one send at the **Send time** you choose.
- **Send on a recurring schedule during a period**: choose the **Send period** (the dates the email should be sent between), the **Frequency** (**Daily** or **Weekly**), the **Day of the week** and the **Send time**. For example a daily reminder to open today's calendar door.

On the email's **Styles** tab you set the **Background color**, or click **Reset to design kit**. The header and footer sections of an email are shared with all emails in the campaign.

## Activate the email

New emails are drafts and are not sent. When the email is ready, click **Activate email** in the top-right corner. Once it is active, the button says **Update email**. If the subject or the schedule is missing, the button turns orange.

The email list shows each email's status: **Draft**, **Active**, **Ready** (a one-time email waiting for its date) or **Sent**.

## Other email actions

In an email's menu:

- **Send preview**: send a test to your own address. The email needs a subject first.
- **Duplicate**: make a copy, for example for a reminder.
- **Save as template**: reuse the design in other campaigns.
- **Delete**: removes the email right away, without asking.

When you publish the campaign, Scratcher warns you if some emails are still inactive.

## Sender

Emails are sent with your account name as sender name unless you fill in **Sender name (optional)**. To send from your own address, such as news@yourbrand.com, set up an email domain. See [Send emails from your own domain](https://scratcher.io/help/sharing/email-sending-domain). Turn on **Enable email tracking** to see opens and clicks.

## See the results

The campaign's **Emails** tab shows how many emails were sent, opened and clicked, and how many bounced or led to an unsubscribe.

## Emails at a glance

- The email list has two groups: **Prize emails** and **Event emails**.
- **Add prize email**: choose the prize under **Select prize**.
- **Send preview**: type the address under **Enter an email**.
- **Sender name (optional)**: "The default is your account name".
- Without the **Email sender** add-on, the settings say "Add this feature to send emails from your own domain" with a **Go to Add-ons** button. With it, but no verified domain yet, click **Set up email domain**.

Campaigns and the editor

- [Create a campaign from a template](https://scratcher.io/help/campaigns/create-a-campaign)
- [Get to know the editor](https://scratcher.io/help/campaigns/editor-overview)
- [Add, reorder and manage pages](https://scratcher.io/help/campaigns/pages-and-flow)
- [Add and edit texts, images and other elements](https://scratcher.io/help/campaigns/add-and-edit-elements)
- [Add your brand with the design kit](https://scratcher.io/help/campaigns/design-kit)
- [Animations, confetti and other effects](https://scratcher.io/help/campaigns/animations-and-effects)
- [Personalise texts with dynamic tags](https://scratcher.io/help/campaigns/dynamic-tags)
- [Publish, schedule, pause and end a campaign](https://scratcher.io/help/campaigns/publish-and-schedule)
- [Preview and test your campaign](https://scratcher.io/help/campaigns/preview-and-test)
- [Editor errors and warnings: what they mean and how to fix them](https://scratcher.io/help/campaigns/editor-errors-and-health-check)
- [Run a campaign health check](https://scratcher.io/help/campaigns/campaign-health-check)
- [Run a campaign in several languages](https://scratcher.io/help/campaigns/languages-and-translation)
- [Organise, copy and delete campaigns](https://scratcher.io/help/campaigns/organise-campaigns)
- [Send emails to players](https://scratcher.io/help/campaigns/send-emails-to-players)
- [Plan your year with the Plan calendar](https://scratcher.io/help/campaigns/plan-your-campaigns)
- [Products and product feeds](https://scratcher.io/help/campaigns/products-and-product-feeds)
- [Good to know about the editor](https://scratcher.io/help/campaigns/editor-good-to-know)

## Related articles

- [Give discount codes as prizes](https://scratcher.io/help/prizes/discount-codes): Use one shared code or upload a list of unique codes, so every winner gets their own code.
- [Set up double opt-in](https://scratcher.io/help/forms/double-opt-in): Ask new sign-ups to confirm their email address with a link, so you know the address is real and theirs.
- [Send emails from your own domain](https://scratcher.io/help/sharing/email-sending-domain): Add your own sender address, such as news@yourbrand.com, and verify it with DNS records.

## Still need help?

Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform.

- **[Chat with us](https://platform.scratcher.io/login)**

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.
- **[Book a meeting](https://scratcher.io/book-a-meeting)**

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.
- **[Email us](mailto:contact@scratcher.io)**

    Write to contact@scratcher.io and we will get back to you.
