---
title: "Buttons and click actions"
description: "Choose what happens when people click a button or image: next page, a link, play, submit, share, download and more."
url: https://scratcher.io/help/elements/buttons-and-click-actions
language: en
---

1. [Help center](https://scratcher.io/help)
2. [Elements and design](https://scratcher.io/help/elements)
3. Buttons and click actions

# Buttons and click actions

Choose what happens when people click a button or image: next page, a link, play, submit, share, download and more.

Buttons move players through your campaign. Images can also have a click action.

## Choose what the button does

Click the button and open **Navigation** on the **Content** tab. You change the button text directly on the page. The options depend on where the button is:

- **Next page** and **Previous page**: go forward or back in the flow.
- **Go to page**: jump to a page you choose under **Page**.
- **Link**: open a web address, with **Open in new tab** if you want.
- **Play**: start the game on the page. Games that start with a button have one Play button, and it can't be changed.
- **Submit**: send the form. A form always has one Submit button.
- **Share**: share the campaign with a **Share message** and, if you like, your own **Share URL**.
- **Close popup**: close a popup page.
- **Copy discount code**: copy the winner's code, with a **Copied text success message**. Only on prize pages.
- **Go to redeem page** and **Confirm redemption**: used when winners redeem a prize in store.
- **Confirm double opt-in**: the button in a double opt-in email.
- **Reload page**, **Logout** and **Download file**: available with the button add-ons below.
- **None**: for images that shouldn't do anything.

## Track clicks

Turn on **Click tracking** and choose an event, or create a new one. The clicks are counted under **Visitor events** on the dashboard and can be sent to your tracking tools. See [Track channels, Google Analytics and pixels](https://scratcher.io/help/results/track-channels-and-pixels).

## Style the button

On the **Styles** tab: **Font**, **Background** color, **Text** color, **Border**, **Size**, **Shape** and **Alignment**. Use **Apply to all** to make it the style for every button in the campaign.

## Button add-ons

- **Background image**: use an image instead of a color.
- **Reload page action**: reload the page when the button is clicked.
- **Logout action**: log the participant out, for campaigns with login.
- **Download file action**: download a file, for example a PDF guide. Enter the **File URL**.

Some buttons have a fixed action because the campaign needs them, for example the only Submit button in a form or the Play button of a game. Their action can't be changed.

The add-ons in their own words: **Background image** ("Use a background image instead of a color"), **Reload page action**, **Logout action** ("Log the participant out when clicking this button") and **Download file action** ("Download the selected file when clicking this button").

Elements and design

- [How element settings work](https://scratcher.io/help/elements/element-settings-basics)
- [Edit text and headings](https://scratcher.io/help/elements/text-and-headings)
- [Buttons and click actions](https://scratcher.io/help/elements/buttons-and-click-actions)
- [Images, logos, video and fonts](https://scratcher.io/help/elements/images-video-and-fonts)
- [Sections, columns, dividers and spacers](https://scratcher.io/help/elements/sections-columns-and-layout)
- [Page settings, backgrounds and popup pages](https://scratcher.io/help/elements/page-settings-and-backgrounds)
- [Countdown, social, share and menu elements](https://scratcher.io/help/elements/countdown-social-share-and-menu)
- [Interactive graphics with clickable hotspots](https://scratcher.io/help/elements/interactive-graphic)
- [Cookie notice, custom code and other campaign add-ons](https://scratcher.io/help/elements/cookie-notice-and-custom-code)
- [Save and reuse templates](https://scratcher.io/help/elements/templates-and-reuse)

## Related articles

- [How element settings work](https://scratcher.io/help/elements/element-settings-basics): The Content, Styles, Settings and Effects tabs, sizes, shapes, borders, colors and backgrounds, mobile changes and add-ons.
- [Add, reorder and manage pages](https://scratcher.io/help/campaigns/pages-and-flow): The flow is the list of pages players go through. Add intro, form, game and finish pages, or special pages like a countdown.
- [Track channels, Google Analytics and pixels](https://scratcher.io/help/results/track-channels-and-pixels): See which channel brings the most players, track button clicks, and send campaign events to Google Analytics, Tag Manager, Meta, Snapchat and TikTok.

## Still need help?

Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform.

- **[Chat with us](https://platform.scratcher.io/login)**

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.
- **[Book a meeting](https://scratcher.io/book-a-meeting)**

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.
- **[Email us](mailto:contact@scratcher.io)**

    Write to contact@scratcher.io and we will get back to you.