---
title: "Make your first campaign, step by step"
description: "From template to live campaign in about 15 minutes: pick a template, add your brand, add a prize and publish."
url: https://scratcher.io/help/getting-started/make-your-first-campaign
language: en
---

1. [Help center](https://scratcher.io/help)
2. [Getting started](https://scratcher.io/help/getting-started)
3. Make your first campaign, step by step

# Make your first campaign, step by step

From template to live campaign in about 15 minutes: pick a template, add your brand, add a prize and publish.

This guide takes you through a whole campaign once, so you know all the steps. Each step links to a more detailed article.

## 1. Pick a template

1. Click **Campaigns** in the top bar and then **Create campaign**. If the campaign should appear on top of your website, click **Create popup** instead.
2. Browse the templates. Use the buttons **Luck**, **Skill** and **Knowledge** to filter, or search for a format such as "wheel".
3. Click a template, give the campaign a **Campaign name**, choose the country and language, and click **Create campaign**.

The editor opens with a complete campaign that already works. Read more in [Create a campaign from a template](https://scratcher.io/help/campaigns/create-a-campaign).

## 2. Add your brand

Open **Designkit** at the top of the left panel. Upload your logo and set your colors and fonts, or click **Generate brand kit** and let AI pick them up from your website. See [Add your brand with the design kit](https://scratcher.io/help/campaigns/design-kit).

## 3. Write your texts

Click any text on the page to change it. The pages are listed under **Flow** in the left panel. Click a page to open it.

## 4. Add a prize

Under the **Game** page in the flow, click **Prizes** and **Manage**. Add a prize, set how many there are and the chance to win. See [Add a prize](https://scratcher.io/help/prizes/add-a-prize).

## 5. Check the sign-up form

Open the **Form** page and check the fields and the consent checkbox. Add your terms and conditions. See [Edit the sign-up form](https://scratcher.io/help/forms/edit-the-sign-up-form).

## 6. Test it

Click **Preview** in the top bar and play the campaign yourself, on desktop and on mobile. Click **Run campaign health check** to let Scratcher check for common mistakes.

## 7. Publish

Click **Publish** in the top-right corner, set the **Start date** and **End date** (or **Always on**) and choose how you want to share it: as a **Landing page** link or **Embed** on your website. Then click **Publish**.

That's it. Follow the results on the campaign's **Dashboard**.

Getting started

- [What is Scratcher?](https://scratcher.io/help/getting-started/what-is-scratcher)
- [Start your free trial](https://scratcher.io/help/getting-started/start-your-free-trial)
- [Find your way around the platform](https://scratcher.io/help/getting-started/find-your-way-around)
- [Make your first campaign, step by step](https://scratcher.io/help/getting-started/make-your-first-campaign)
- [Get help from Rex and our team](https://scratcher.io/help/getting-started/get-help)

## Related articles

- [Add a prizeAdd a prize to your game: name, image, value, how many there are, the chance to win and how it is redeemed.](https://scratcher.io/help/prizes/add-a-prize)
- [Create a campaign from a templateEvery campaign starts from a ready-made template. Pick one, name it, choose country and language, and you are in the editor.](https://scratcher.io/help/campaigns/create-a-campaign)
- [Publish, schedule, pause and end a campaignSet the start and end dates, publish, put changes live with Update, and pause, stop or reactivate a campaign.](https://scratcher.io/help/campaigns/publish-and-schedule)

## Still need help?

Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform.

- **[Chat with us](https://platform.scratcher.io/login)**

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.
- **[Book a meeting](https://scratcher.io/book-a-meeting)**

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.
- **[Email us](mailto:contact@scratcher.io)**

    Write to contact@scratcher.io and we will get back to you.