---
title: "What is Scratcher?"
description: "A quick tour of what Scratcher does, the words we use and how a campaign works from start to finish."
url: https://scratcher.io/help/getting-started/what-is-scratcher
language: en
---

1. [Help center](https://scratcher.io/help)
2. [Getting started](https://scratcher.io/help/getting-started)
3. What is Scratcher?

# What is Scratcher?

A quick tour of what Scratcher does, the words we use and how a campaign works from start to finish.

Scratcher is a platform for interactive marketing campaigns. You make a game, a quiz or a calendar, people play to win a prize, and you get their email address, their consent to receive marketing and other details you ask for. No coding or design skills are needed.

## How a campaign works

Almost every campaign follows the same simple flow:

1. **A start page** invites people to play.
2. **A sign-up form** collects details such as name and email, plus consent to your newsletter.
3. **The game** is the fun part: a scratch card, a wheel of fortune, a quiz or one of 40+ other formats.
4. **A finish page** tells people whether they won and what happens next.

You decide which pages your campaign has. A quiz can have a result page per personality, a calendar has a page behind every door, and a campaign without a prize simply ends with a thank-you page.

## Words you will see

- **Campaign:** one game or experience with its own pages, prizes and settings.
- **Popup:** a campaign that appears on top of your website, for example when a visitor is about to leave.
- **Landing page:** a campaign with its own web address that you can share anywhere.
- **Template:** a ready-made campaign you start from. Every campaign starts from a template.
- **Element:** a building block on a page, such as a text, an image, a button, a form or a game.
- **Design kit:** your campaign's colors, fonts, logo and button styles in one place.
- **Lead:** a person who has signed up through one of your campaigns.
- **Integration:** a connection that sends your leads to another tool, such as your newsletter system or CRM.
- **Rex:** the AI assistant built into Scratcher. Rex answers questions and can make changes you ask for.

## Where your campaign can run

Every campaign can be shared as a landing page link, a QR code, in newsletters and SMS messages and on social media. You can also embed it in a page on your website or show it as a popup. See [Share your campaign link and QR code](https://scratcher.io/help/sharing/share-your-campaign-link) and [Show a campaign as a popup](https://scratcher.io/help/sharing/show-a-campaign-as-a-popup).

## Getting help

Rex is always online in the chat in the bottom-right corner of the platform, and real people from our team answer in the same chat. Read more in [Get help from Rex and our team](https://scratcher.io/help/getting-started/get-help).

Getting started

- [What is Scratcher?](https://scratcher.io/help/getting-started/what-is-scratcher)
- [Start your free trial](https://scratcher.io/help/getting-started/start-your-free-trial)
- [Find your way around the platform](https://scratcher.io/help/getting-started/find-your-way-around)
- [Make your first campaign, step by step](https://scratcher.io/help/getting-started/make-your-first-campaign)
- [Get help from Rex and our team](https://scratcher.io/help/getting-started/get-help)

## Related articles

- [Which game should I choose?](https://scratcher.io/help/games/game-formats-overview): An overview of the luck, skill and knowledge games in Scratcher, how people win in each, and which fits your goal.
- [Start your free trial](https://scratcher.io/help/getting-started/start-your-free-trial): Sign up in a minute, with email or with your Google, Microsoft or LinkedIn account. No credit card needed.
- [Make your first campaign, step by step](https://scratcher.io/help/getting-started/make-your-first-campaign): From template to live campaign in about 15 minutes: pick a template, add your brand, add a prize and publish.

## Still need help?

Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform.

- **[Chat with us](https://platform.scratcher.io/login)**

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.
- **[Book a meeting](https://scratcher.io/book-a-meeting)**

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.
- **[Email us](mailto:contact@scratcher.io)**

    Write to contact@scratcher.io and we will get back to you.