---
title: "Connect Hello Retail"
description: "Create an API key in Hello Retail, connect it, and send new sign-ups to Hello Retail as newsletter subscribers."
url: https://scratcher.io/help/integrations/hello-retail
language: en
---

1. [Help center](https://scratcher.io/help)
2. [Integrations](https://scratcher.io/help/integrations)
3. Connect Hello Retail

# Connect Hello Retail

Create an API key in Hello Retail, connect it, and send new sign-ups to Hello Retail as newsletter subscribers.

With the Hello Retail integration, everyone who signs up is sent to Hello Retail as a newsletter subscriber. You can then reach them with Hello Retail's personalised emails and product recommendations.

## What you need

- A Hello Retail account with your webshop set up, and a user who can manage API keys (usually an administrator).

## Step 1: Create an API key in Hello Retail

1. Log in to Hello Retail.
2. Open the settings for your account and find **API keys**.
3. Create a new key and name it, for example "Scratcher".
4. Give the key access to subscribers (read and write), so Scratcher can add and update them.
5. Copy the key.

> Good to know: if you can't find the menu, search Hello Retail's help center for "API key", or ask your Hello Retail contact.

## Step 2: Connect Hello Retail to Scratcher

1. In Scratcher, go to **Settings** > **Integrations**. Use **By type** > **E-commerce** to find it quickly, and click **HelloRetail**.
2. Paste the API key in the field.
3. Click **Install integration**. Scratcher checks the key with Hello Retail.

## Step 3: Turn it on in a campaign

1. In the editor, go to **Connect** > **Integrations** > **HelloRetail** and click **Activate**.
2. If you have connected more than one account, choose it under **Select account**.
3. Under **External list**, choose the Hello Retail website or list the subscribers should be added to.
4. Under **Field mappings**, click **Add field mapping** and match your extra fields to Hello Retail's subscriber fields, for example first name.
5. Under **Filter by permissions (optional)**, choose your marketing consent checkbox.
6. Click **Save**, and then **Test**.

## Field mapping

- The email address is always sent and is used to find the subscriber. You don't need to map it.
- Map first name, last name and any other data you want to use in Hello Retail, such as a favourite product from a quiz.

## Consent

Hello Retail adds the people you send as newsletter subscribers. So only send people who gave consent: choose your marketing checkbox under **Filter by permissions (optional)** if it's optional on your form. See [Consent and permissions](https://scratcher.io/help/forms/consent-and-permissions).

## What is sent and when

New sign-ups are sent within a minute or two, and the campaign's existing leads are sent when you activate it. When someone takes part again, the subscriber is updated. Every delivery shows under **Settings** > **Integrations** > **Delivery status**.

## Troubleshooting

- "All or some of the fields are invalid..." when installing: the key is wrong, or was deleted in Hello Retail. Create a new one.
- Deliveries fail with an access error: the key doesn't have write access to subscribers.
- Nothing arrives: check that a list is chosen under **External list** in the campaign and that you clicked **Save**.

Integrations

- [How integrations work](https://scratcher.io/help/integrations/how-integrations-work)
- [All integrations](https://scratcher.io/help/integrations/other-integrations)
- [Check the delivery status and resend leads](https://scratcher.io/help/integrations/delivery-status)
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## Related articles

- [How integrations work](https://scratcher.io/help/integrations/how-integrations-work): Connect your email tool or CRM once, turn it on in each campaign, choose a list, map your fields and send only people who gave consent.
- [Check the delivery status and resend leads](https://scratcher.io/help/integrations/delivery-status): See which leads were sent to your tools, understand the error messages, fix the problem and send them again.
- [Ask for consent and add terms and conditions](https://scratcher.io/help/forms/consent-and-permissions): Add consent checkboxes for newsletters, link your terms, choose which checkbox subscribes people and send only people who said yes to your email tool.

## Still need help?

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- **[Chat with us](https://platform.scratcher.io/login)**

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.
- **[Book a meeting](https://scratcher.io/book-a-meeting)**

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.
- **[Email us](mailto:contact@scratcher.io)**

    Write to contact@scratcher.io and we will get back to you.
