--- title: "Connect Intercom with Zapier" description: "Create or update contacts in Intercom from new Scratcher sign-ups with a Zap, and tag them by campaign." url: https://scratcher.io/help/integrations/intercom language: en --- 1. [Help center](https://scratcher.io/help) 2. [Integrations](https://scratcher.io/help/integrations) 3. Connect Intercom with Zapier # Connect Intercom with Zapier Create or update contacts in Intercom from new Scratcher sign-ups with a Zap, and tag them by campaign. You connect Scratcher to Intercom through Zapier. A Zap takes every new lead from your Scratcher campaign and creates or updates a contact in Intercom, so your support and sales teams can see who took part. ## What you need - A Zapier account. A Zap with a tag or filter step needs a paid Zapier plan. - An Intercom teammate login with permission to manage contacts (people), and permission to install apps in the workspace. Admins have both. - A Scratcher plan with integrations, and a campaign with at least one lead to test with. ## Step 1: Connect Scratcher to Zapier If you haven't done it yet, follow [Connect 8,000+ apps with Zapier](https://scratcher.io/help/integrations/zapier): in Scratcher go to **Settings** > **Integrations** > **Zapier** and click **Set up on Zapier**. ## Step 2: Set up the trigger 1. In Zapier, click **Create** and choose **Zaps**. 2. As the trigger, choose **Scratcher** and the trigger for new leads. 3. Connect your Scratcher account, choose the campaign and click **Test trigger**. ## Step 3: Add the Intercom action 1. Add the action step and choose **Intercom**. 2. As the action event, choose the one that creates or updates a contact (user or lead). 3. Connect your account: log in to Intercom, choose the workspace and click to authorize Zapier. 4. Choose the role: **Lead** for people who aren't customers yet, or **User** for people who have an account with you. ## Step 4: Map the fields - **Email**: the lead's email. Intercom uses it to find an existing contact. - **Name**: first and last name. - **Phone**: the phone number with + and country code. - Custom attributes: for example the campaign name or a quiz answer. Create the attributes in Intercom first (under the data settings for people). - **Unsubscribed from emails**: set it to true for people who didn't give marketing consent, if you don't filter them out. ## Step 5: Tag contacts (optional) Add one more action step with Intercom's action for tagging a contact. Use the contact from the step before and a tag such as "Scratcher summer game". Tags make it easy to find the contacts or start a series in Intercom. ## Step 6: Test and publish 1. Click **Test step**, and check the contact in Intercom. Delete it afterwards. 2. Click **Publish** to turn the Zap on. ## Only send people who said yes Add a **Filter by Zapier** step after the trigger, choose your marketing permission from Scratcher and set it to "(Boolean) Is true". See [Consent and permissions](https://scratcher.io/help/forms/consent-and-permissions). ## Troubleshooting - Look at the **Zap history** in Zapier for each run and Intercom's error message. - "Forbidden" or missing permissions: the Intercom teammate who connected Zapier can't manage contacts. Reconnect with an admin. - Duplicates: a lead and a user with the same email can both exist in Intercom. Choose one role for all contacts from Scratcher. Integrations - [How integrations work](https://scratcher.io/help/integrations/how-integrations-work) - [All integrations](https://scratcher.io/help/integrations/other-integrations) - [Check the delivery status and resend leads](https://scratcher.io/help/integrations/delivery-status) - [Connect HubSpot](https://scratcher.io/help/integrations/hubspot) - [Connect Salesforce Marketing Cloud](https://scratcher.io/help/integrations/salesforce-marketing-cloud) - [Connect Microsoft Dynamics 365 with Zapier](https://scratcher.io/help/integrations/microsoft-dynamics-365) - [Connect Emarsys](https://scratcher.io/help/integrations/emarsys) - [Connect Klaviyo](https://scratcher.io/help/integrations/klaviyo) - [Connect Mailchimp](https://scratcher.io/help/integrations/mailchimp) - [Connect ActiveCampaign](https://scratcher.io/help/integrations/activecampaign) - [Connect Apsis One](https://scratcher.io/help/integrations/apsis-one) - [Connect Drip](https://scratcher.io/help/integrations/drip) - [Connect HeyLoyalty](https://scratcher.io/help/integrations/heyloyalty) - [Connect Peytz](https://scratcher.io/help/integrations/peytz) - [Connect Marketingplatform](https://scratcher.io/help/integrations/marketingplatform) - [Connect Campaign Monitor with Zapier](https://scratcher.io/help/integrations/campaign-monitor) - [Connect ActiveTrail with Zapier](https://scratcher.io/help/integrations/activetrail) - [Connect Bloomreach](https://scratcher.io/help/integrations/bloomreach) - [Connect Iterable](https://scratcher.io/help/integrations/iterable) - [Connect Mapp](https://scratcher.io/help/integrations/mapp) - [Connect Agillic](https://scratcher.io/help/integrations/agillic) - [Connect Ortto](https://scratcher.io/help/integrations/ortto) - [Connect Emarketeer](https://scratcher.io/help/integrations/emarketeer) - [Connect Shopify](https://scratcher.io/help/integrations/shopify) - [Connect Hello Retail](https://scratcher.io/help/integrations/hello-retail) - [Connect 8,000+ apps with Zapier](https://scratcher.io/help/integrations/zapier) - [Connect monday.com with Zapier](https://scratcher.io/help/integrations/monday-com) - [Connect Asana with Zapier](https://scratcher.io/help/integrations/asana) - [Connect Podio with Zapier](https://scratcher.io/help/integrations/podio) - [Connect Intercom with Zapier](https://scratcher.io/help/integrations/intercom) ## Related articles - [How integrations work](https://scratcher.io/help/integrations/how-integrations-work): Connect your email tool or CRM once, turn it on in each campaign, choose a list, map your fields and send only people who gave consent. - [Ask for consent and add terms and conditions](https://scratcher.io/help/forms/consent-and-permissions): Add consent checkboxes for newsletters, link your terms, choose which checkbox subscribes people and send only people who said yes to your email tool. - [Connect 8,000+ apps with Zapier](https://scratcher.io/help/integrations/zapier): Send new sign-ups from Scratcher to Google Sheets, Slack, your CRM or thousands of other apps with Zapier. ## Still need help? Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform. - **[Chat with us](https://platform.scratcher.io/login)** Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away. - **[Book a meeting](https://scratcher.io/book-a-meeting)** A free 30-minute video call with our team: a tour, campaign ideas or help with your setup. - **[Email us](mailto:contact@scratcher.io)** Write to contact@scratcher.io and we will get back to you.