Track channels, Google Analytics and pixels

Channels: where your players come from

A channel is your campaign link with a label, such as "newsletter" or "facebook". The dashboard and the leads list then show how many came from each.

1. In the editor, open Connect > Tracking > Channels.
2. Click Add channel and type a name, for example "facebook". Press Enter to add it ("Enter to add · Esc to cancel").
3. Choose which link to copy (Which link should I share?):
   • Scratcher URL: the campaign's own link. Use it when visitors open the campaign directly.
   • Your website: only for campaigns embedded on your own site with the embed script. The links point to the Page where the campaign is embedded. It's detected automatically the first time the campaign loads there, and you can change it.
   • Custom URL: the campaign on your own custom domain.
4. Click Copy link and use the link in that channel.

Each link is the campaign link with ?channel= and the name at the end. A visitor counts for the channel they arrived through.

You then see which channels bring the most visitors and leads on the campaign dashboard's Channels card, and which channel each lead came from on the Leads tab. Visitors without a channel are counted too.

Channels are shared across your campaigns: when you add one, you can pick a channel you've already used elsewhere (Used in other campaigns). Delete channel only removes it from this campaign. Other campaigns using it aren't affected. Click How channels work for a short explanation in the editor.

Track button clicks

You can count clicks on a button, for example "Go to shop":

1. Select the button in the editor.
2. In its settings, turn on Click tracking.
3. Under Select an event, pick an event name, or type a new one to create it.

The clicks show up on the dashboard's Visitor events card, as Action data in your custom dashboards and leads list, and as Data action on each lead.

Google Analytics, Tag Manager and pixels

Tracking providers are part of the paid plans.

1. Open Connect > Tracking > Tracking providers.
2. Add your provider: Google Analytics (your Measurement ID, G-…), Google Tag Manager (your Container ID, GTM-…), Facebook (Meta pixel), Snapchat or Tiktok.
3. Open Events and click New event.
4. Choose the campaign Event: page load, registration, finish, win, lose or first interaction.
5. Choose the Provider, and the Action to send, for example CompleteRegistration for Meta.
6. Click Add event.

To change an event, click it, change it and click Update. Remove one with Delete event.

Cookie consent

Tracking should only start after visitors accept cookies. Open Settings > Cookies and turn on Enable cookie notice, so tracking only loads after consent.