--- title: "Track channels, Google Analytics and pixels" description: "See which channel brings the most players, track button clicks, and send campaign events to Google Analytics, Tag Manager, Meta, Snapchat and TikTok." url: https://scratcher.io/help/results/track-channels-and-pixels language: en --- 1. [Help center](https://scratcher.io/help) 2. [Leads and statistics](https://scratcher.io/help/results) 3. Track channels, Google Analytics and pixels # Track channels, Google Analytics and pixels See which channel brings the most players, track button clicks, and send campaign events to Google Analytics, Tag Manager, Meta, Snapchat and TikTok. ## Channels: where your players come from A channel is your campaign link with a label, such as "newsletter" or "facebook". The dashboard and the leads list then show how many came from each. 1. In the editor, open **Connect** > **Tracking** > **Channels**. 2. Click **Add channel** and type a name, for example "facebook". Press Enter to add it ("Enter to add · Esc to cancel"). 3. Choose which link to copy (**Which link should I share?**): - **Scratcher URL**: the campaign's own link. Use it when visitors open the campaign directly. - **Your website**: only for campaigns embedded on your own site with the embed script. The links point to the **Page where the campaign is embedded**. It's detected automatically the first time the campaign loads there, and you can change it. - **Custom URL**: the campaign on your own custom domain. 4. Click **Copy link** and use the link in that channel. Each link is the campaign link with `?channel=` and the name at the end. A visitor counts for the channel they arrived through. You then see which channels bring the most visitors and leads on the campaign dashboard's **Channels** card, and which channel each lead came from on the **Leads** tab. Visitors without a channel are counted too. Channels are shared across your campaigns: when you add one, you can pick a channel you've already used elsewhere (**Used in other campaigns**). **Delete channel** only removes it from this campaign. Other campaigns using it aren't affected. Click **How channels work** for a short explanation in the editor. ## Track button clicks You can count clicks on a button, for example "Go to shop": 1. Select the button in the editor. 2. In its settings, turn on **Click tracking**. 3. Under **Select an event**, pick an event name, or type a new one to create it. The clicks show up on the dashboard's **Visitor events** card, as **Action data** in your custom dashboards and leads list, and as **Data action** on each lead. ## Google Analytics, Tag Manager and pixels Tracking providers are part of the paid plans. 1. Open **Connect** > **Tracking** > **Tracking providers**. 2. Add your provider: **Google Analytics** (your Measurement ID, G-…), **Google Tag Manager** (your Container ID, GTM-…), **Facebook** (Meta pixel), **Snapchat** or **Tiktok**. 3. Open **Events** and click **New event**. 4. Choose the campaign **Event**: page load, registration, finish, win, lose or first interaction. 5. Choose the **Provider**, and the **Action** to send, for example CompleteRegistration for Meta. 6. Click **Add event**. To change an event, click it, change it and click **Update**. Remove one with **Delete event**. ## Cookie consent Tracking should only start after visitors accept cookies. Open **Settings** > **Cookies** and turn on **Enable cookie notice**, so tracking only loads after consent. Leads and statistics - [Your campaign dashboard](https://scratcher.io/help/results/campaign-dashboard) - [What the numbers mean](https://scratcher.io/help/results/statistics-explained) - [Game data: answers, predictions and submissions](https://scratcher.io/help/results/game-data) - [Dashboards: overview, custom dashboards and sharing](https://scratcher.io/help/results/custom-dashboards) - [Download a performance report](https://scratcher.io/help/results/campaign-performance-report) - [Find and edit leads](https://scratcher.io/help/results/find-and-edit-leads) - [Export your leads](https://scratcher.io/help/results/export-leads) - [Import leads from a file](https://scratcher.io/help/results/import-leads) - [Track channels, Google Analytics and pixels](https://scratcher.io/help/results/track-channels-and-pixels) ## Related articles - [Share your campaign link and QR code](https://scratcher.io/help/sharing/share-your-campaign-link): Find the preview, live, custom and embed links, download a QR code and share the campaign in newsletters, SMS, social media and in store. - [Your campaign dashboard](https://scratcher.io/help/results/campaign-dashboard): Open a campaign's dashboard, pick the period, read every card and chart, set a lead goal and find all tabs with your campaign's results. - [What the numbers mean](https://scratcher.io/help/results/statistics-explained): Views, interactions, participants, leads, conversion, win rate and every other number on your dashboards and reports, defined in plain words. ## Still need help? Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform. - **[Chat with us](https://platform.scratcher.io/login)** Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away. - **[Book a meeting](https://scratcher.io/book-a-meeting)** A free 30-minute video call with our team: a tour, campaign ideas or help with your setup. - **[Email us](mailto:contact@scratcher.io)** Write to contact@scratcher.io and we will get back to you.