---
title: "Share a campaign on social media"
description: "Get ready-made posts and images for every network, control how your link looks when shared, track each network and let players share the campaign with friends."
url: https://scratcher.io/help/sharing/share-on-social-media
language: en
---

1. [Help center](https://scratcher.io/help)
2. [Publishing and sharing](https://scratcher.io/help/sharing)
3. Share a campaign on social media

# Share a campaign on social media

Get ready-made posts and images for every network, control how your link looks when shared, track each network and let players share the campaign with friends.

Social media is one of the best places to get people to play. Scratcher helps in four ways: it writes the posts for you, it lets you decide how the link looks when it is shared, it shows which network brings the most players, and it lets players share the campaign with their friends.

## Make ready-to-post content for every network

The **Share on social media** button in the editor makes an example post and matching images for each network, based on your campaign's content and prizes.

1. Open the campaign in the editor and click the share icon, **Share on social media**, in the top bar.
2. Click **Generate**.
3. In **Game graphic**, choose **Let AI create a graphic**, or **Upload my own image** and upload a picture of your game (**Upload an image of your game**).
4. Turn on **Add a headline on the image** if you want a short headline on the image.
5. Click **Generate**. Making the posts **Takes about 2 minutes**.
6. Click a network at the top to see its post: **Facebook**, **Instagram**, **LinkedIn**, **Threads**, **Pinterest**, **TikTok**, **Snapchat**, **X** or **Email**.
7. Click the copy button (**Copy post text**) to copy the text. Below the post you see how many characters it has.
8. Click **Download image** on the image you want. There are three shapes: 4:5 for feeds, 9:16 for stories and reels, and 16:9. The best shape for the network you are looking at is marked **Recommended**.
9. Open the network and paste the text and the image into a new post. Scratcher doesn't post for you.

Good to know:

- The posts and images are saved with the campaign. Open **Share on social media** again later to copy them, or click **Regenerate** for new versions.
- Making posts uses AI tokens. See [AI tokens, data and privacy](https://scratcher.io/help/ai/ai-tokens-and-privacy).
- **Commercial usage:** the generated text and images are yours to use, on social media or anywhere else in your marketing.
- If Scratcher can find your company's profiles on the networks, the follower count is shown under each network's name. Networks where it can't find a profile are greyed out, but you can still use their posts.

Read more in [Write social media posts with AI](https://scratcher.io/help/ai/social-media-posts-with-ai).

## Choose how the link looks when it is shared

When someone shares your campaign link on Facebook, LinkedIn, in a chat or in a message, the network shows a preview card with a title, a short text and an image. You decide what it shows:

1. In the editor, open **Settings** > **Embed & URL** > **Metadata**.
2. Open **Open Graph**.
3. Fill in the **Title** and **Description**, and upload an **Image**.

Under **Favicon** in the same panel, set the **Title** shown in the browser tab and the little **Image** next to it.

> Fill in the Open Graph fields before you share the link for the first time. Networks keep their own copy of the preview card for a while, so later changes may take time to show up there.

**Metadata** is for landing page campaigns. A popup lives on your own website, so it uses your website's own preview.

## See which network brings the most players

Make a channel for each network, such as "facebook", "instagram" and "linkedin", and use that channel's link in your posts. The campaign dashboard then shows the visitors and leads from each network, and each lead shows which channel it came from. See [Track channels, Google Analytics and pixels](https://scratcher.io/help/results/track-channels-and-pixels).

With a Meta, TikTok or Snapchat pixel, you can also measure your paid social campaigns. See the same article.

## Let players share the campaign with friends

Add the **Share** element to a page, for example the finish page, so players can tell their friends about the campaign.

1. Click **Insert** in the editor, choose the **Elements** tab and add **Share**.
2. Under **Social icons**, open a network to set its **Background color**, its own **Image** (instead of the standard icon), the icon's **Size** and **Shape**.
3. For X (formerly Twitter), Pinterest, Whatsapp, Reddit, Telegram, Tumblr, Email and SMS, write a **Description**. It is used as the text of the shared post or message.
4. Click **Remove** on networks you don't want. Click **Add item** to add one back.
5. On the **Styles** tab, set the **Size**, **Alignment** and **Gap** of all icons.

When a player clicks an icon, the network opens in a new window with your campaign's address filled in. Facebook and LinkedIn take the title, text and image from your **Open Graph** settings, so set those first. **Email** opens the player's email program and **SMS** opens a new text message.

The **Share** element is also available in the email editor, so you can ask people to share the campaign from your campaign emails.

## Add a share button

Any button can share the campaign:

1. Click the button, open **Navigation** on the **Content** tab and choose **Share**.
2. Write a **Share message**.
3. Turn on **Share URL** to include a link, and enter the address you want shared, for example a channel link. If you leave the address empty, the campaign's own address is used.

On phones and tablets, the button opens the device's own share menu, so players can share to any app they have. Where there is no share menu, the link is copied so the player can paste it.

## Link to your own social profiles

To send players to your company's own profiles, use the **Social** element instead. It shows icons that link to your pages on Facebook, Instagram and other networks. See [Countdown, social, share and menu elements](https://scratcher.io/help/elements/countdown-social-share-and-menu).

## Ideas

- Pin the post to the top of your profile while the campaign runs.
- Use the 9:16 image in a story with a link sticker to the campaign.
- Post again a few days before the campaign ends, with a reminder of the end date.
- Put the **Share** element on the finish page with a description such as "I just played, try your luck too!".

Publishing and sharing

- [Share your campaign link and QR code](https://scratcher.io/help/sharing/share-your-campaign-link)
- [Share a campaign on social media](https://scratcher.io/help/sharing/share-on-social-media)
- [Embed a campaign on your website](https://scratcher.io/help/sharing/embed-on-your-website)
- [Show a campaign as a popup](https://scratcher.io/help/sharing/show-a-campaign-as-a-popup)
- [Design a popup and its teaser](https://scratcher.io/help/sharing/popup-design-and-teaser)
- [Choose your campaign's web address](https://scratcher.io/help/sharing/campaign-url-and-own-domain)
- [Send emails from your own domain](https://scratcher.io/help/sharing/email-sending-domain)
- [Rotate campaigns with campaign schedules](https://scratcher.io/help/sharing/campaign-schedules)

## Related articles

- [Share your campaign link and QR codeFind the preview, live, custom and embed links, download a QR code and share the campaign in newsletters, SMS, social media and in store.](https://scratcher.io/help/sharing/share-your-campaign-link)
- [Countdown, social, share and menu elementsCount down to a date, link to your social media, let players share the campaign, and add a menu.](https://scratcher.io/help/elements/countdown-social-share-and-menu)
- [Write social media posts with AIGet ready-made posts and images for Facebook, Instagram, LinkedIn, TikTok and more, based on your campaign.](https://scratcher.io/help/ai/social-media-posts-with-ai)

## Still need help?

Real people are here to help. If you already use Scratcher, the quickest way is the chat inside the platform.

- **[Chat with us](https://platform.scratcher.io/login)**

    Log in and click the chat button in the bottom-right corner. Rex answers right away, and our team is a click away.
- **[Book a meeting](https://scratcher.io/book-a-meeting)**

    A free 30-minute video call with our team: a tour, campaign ideas or help with your setup.
- **[Email us](mailto:contact@scratcher.io)**

    Write to contact@scratcher.io and we will get back to you.