Share your campaign link and QR code

A landing page campaign has its own link that works anywhere: in a newsletter, an SMS, a social media post, an ad or on a poster.

Find the link

1. Publish the campaign. See Publish, schedule, pause and end a campaign.
2. In the editor's top bar, click the play button, View campaign.
3. Next to Live, click the copy button to copy the link, or click Live to open the campaign in a new tab.

You also find the links on the Campaigns page: open a campaign's Actions menu and choose Preview, Live or Embed live URL. The same links are in the Actions menu at the top of the campaign's dashboard.

The links in View campaign

Which links you see depends on the campaign:

• Preview: always there. Share it with colleagues before the campaign goes live. Plays in the preview are not counted in the statistics. To protect it, set a Password for preview access under Settings > Security.
• Live: the campaign's own web address. It appears once a landing page campaign is published on a Scratcher address. Popups don't have a live link, because they live on your website.
• Custom URL: the campaign on your own domain, if you use one. See Choose your campaign's web address.
• Embed: the page on your own website where the campaign is embedded. It appears once the campaign is published and the embed script has been found on your site. See Embed a campaign on your website.

Each link has a copy button and a QR code button.

QR codes

1. Click the QR button next to a link: Show preview QR code, Show live QR code, Show custom URL QR code or Show embed QR code.
2. Scan the code with your phone's camera to check it, for example under Scan to view live.
3. Click Download QR code to save it as a PNG image.

Put the QR code on posters, receipts, packaging, flyers or screens in your store. The preview QR code is handy for testing the campaign on your own phone.

See which channel works best

Make a link for each place you share the campaign, such as "newsletter", "facebook" or "instore". Each link is the campaign link with ?channel= added at the end, and the dashboard shows how many visitors and leads came from each. See Track channels, Google Analytics and pixels.

Use a channel link in your QR code too, for example one called "poster". Then you can see how many people came from the posters.

Make the link look good when shared

Under Settings > Embed & URL > Metadata, set the Open Graph title, description and image that show when the link is shared on social media and in chats, and the Favicon for the browser tab. See Share a campaign on social media.

Ideas for sharing

• Newsletter: a button or image that links to the campaign.
• SMS: a short text with the link.
• Social media: a post with the link. Scratcher can write the posts and make the images for you. See Share a campaign on social media.
• Ads: use the live link, or a channel link per ad, as the ad's destination.
• In store: a poster with the QR code at the entrance or the till.
• Your website: embed it in a page or show it as a popup. See Embed a campaign on your website and Show a campaign as a popup.