Gamification by industry
The same game mechanics work almost everywhere, but the goal behind them changes from industry to industry. A retailer wants shoppers to come back, a charity wants new supporters and a B2B team wants meetings after the trade show. Below you will find what tends to work in each of the eight industries we work with most, along with a real result from one of our customers.
Retail
Put a scratch card, wheel or calendar on a sign in the shop, on receipts or in the newsletter, and let shoppers play their way into your customer club. POWER's Black Friday campaign generated more than 300,000 game plays, 60,000 new email permissions and increased sales.
Webshops
A spin-the-wheel pop-up, mystery box or quiz gives visitors a reason to stay, leave their email and use a discount code, with the sign-up sent straight to your email tool. Dansk Outlet's last-minute Easter scratch card attracted 16,000 unique visitors and 13,000 sign-ups, an 81% conversion rate.
Consumer brands
When you sell through shops, a QR code on the pack, a sampling game or a product quiz lets you meet buyers directly and build your own first-party data. Burger King turned product sampling into a nationwide Mystery Box game, with a 45.5% redemption rate for free Whopper coupons and 9% more Whopper orders.
Sports & clubs
Guess-the-score games, half-time quizzes and sponsor prizes on the big screen, in the app or in the newsletter turn fans into contacts you can reach again. 1,000 fans took part in Aalborg HÃ¥ndbold's matchday quiz, and the club uses its campaigns to give sponsors visible value.
Charities & NGOs
A short quiz, personality test or Christmas calendar teaches people about your cause and asks for consent at the moment they care most. MS-forbundet used quizzes to warm up cold audiences, doubled its contactable base and won 105 new recurring donors.
Travel & leisure
Destination quizzes, countdown calendars and QR treasure hunts get people dreaming before the season and signing up to hear from you. BonBon-Land's scratch card campaign engaged 13,746 participants in one month and turned consolation promo codes into ticket sales.
B2B & events
A game on your stand or in a mailing draws people in, and everyone who plays leaves details your sales team can follow up on. Continental's Christmas calendar quiz for Danish dealers reached a 93% conversion rate and grew its B2B newsletter subscribers by 130%.
Online casino & gaming
Daily calendars, mini-games and match predictions give players a reason to come back, with full control over rules, prizes and consent. Pip.dk uses mini-games for player retention and reached an 18% click-through rate on its campaign emails.
Want to see more results? Read all our customer stories.