--- title: "Gamification for Webshops: More Subscribers & Sales" description: "Spin-the-wheel pop-ups, mystery boxes and quizzes that turn webshop visitors into subscribers and buyers, with codes and sign-ups sent to your tools." url: https://scratcher.io/industries/ecommerce language: en --- Gamification for webshops # Turn visitors into subscribers and buyers Most visitors leave your webshop without buying — and without a trace. A game pop-up gives them a reason to stay, leave their email and use a discount code, while the sign-up goes straight into your email tool. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) ![Turn visitors into subscribers and buyers](https://scratcher.io/img/containers/assets/campaigns/wolt-summer-wheel.webp/048170930236a34f05398fab83c3df1d/wolt-summer-wheel.webp) Webshops use Scratcher pop-ups to turn anonymous visitors into newsletter subscribers. ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) ## What webshops get from a game 81% conversion rate for Dansk Outlet's Easter game 82% of Whiteaway's new subscribers still active after 6 months 150% boost in marketing permissions for Wolt --- The webshop challenge ## Traffic is expensive. Most of it leaves empty-handed. You pay for every visit through ads, search and social. Here is where a game helps you get more out of it. Visitors who leave without a traceMost people browse and go. A game pop-up asks for an email in return for a prize, so you can bring them back with your newsletter. Sign-up forms nobody sees"Sign up for 10% off" boxes are easy to close. A wheel or a mystery box is fun to try — and the discount feels won, not handed out. Discount codes that leakGive every winner their own unique code instead of one shared code that ends up on coupon sites. You decide how often people can play. --- Campaigns that work for webshops ## Six formats made for online shopping Pick from 40+ formats. These are the ones webshops use most — for sign-ups, sales and getting to know shoppers. Spin the wheelThe webshop favourite. BOBO's wheel of fortune brought in leads at €0.18 each. [Read more: Spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel) Mystery boxPick a box and see what's inside. Wolt used a mystery box in its winter campaign. [Read more: Mystery box](https://scratcher.io/platform/formats/mystery-box) Scratch cardA quick instant win that works well as a pop-up — like Dansk Outlet's Easter campaign. [Read more: Scratch card](https://scratcher.io/platform/formats/scratch-card) Product finderA few questions, then the right product. Helpful for shoppers, and useful data for you. [Read more: Product finder](https://scratcher.io/platform/formats/product-finder) QuizTeach people about your products while they play. EYDA got 12,000 leads from a quiz in three months. [Read more: Quiz](https://scratcher.io/platform/formats/quiz) Advent calendarA daily deal or prize all December. Whiteaway combined an advent calendar with a wheel of fortune. [Read more: Advent calendar](https://scratcher.io/platform/formats/advent-calendar) --- ![On your site, in the inbox, in the feed](https://scratcher.io/img/containers/assets/illustrations/ecommerce-5.webp/496caff9883309052f80799f648d7d75/ecommerce-5.webp) Channels and tools ## On your site, in the inbox, in the feed Show your game as a [pop-up](https://scratcher.io/platform/pop-ups), embed it on a page of your [website](https://scratcher.io/platform/website), send it in your [newsletter](https://scratcher.io/platform/newsletter-sms) or link to it from an ad on [social media](https://scratcher.io/platform/social-media). EYDA sent Meta ads straight to its quiz and got leads at €0.30 each — 35% cheaper than its usual ads. - Pop-ups before visitors leave (desktop), after a few seconds or on chosen pages - A landing page for paid social and search - A seasonal game for your existing subscribers - Upload unique discount codes from your Shopify shop, or generate them in Scratcher, and give one to each winner. Shopify orders and revenue are tracked too. - New sign-ups go to Klaviyo, Mailchimp and our other native integrations the moment someone plays. BOBO and ECOOKING send their data straight to Klaviyo. - Connect 8,000+ apps through Zapier, or use webhooks, CSV files or our API. [See all integrations: On your site, in the inbox, in the feed](https://scratcher.io/platform/integrations) Customer story ## Whiteaway's new subscribers stay — and spend more Household appliances are not an everyday purchase, so Whiteaway needed subscribers who would stick around. Its holiday campaign combined an advent calendar with a wheel of fortune. Six months later, most of the new subscribers were still active and spent more per order than people who signed up in other ways. [Read the full story: Whiteaway's new subscribers stay — and spend more](https://scratcher.io/customers/whiteaway-acquired-leads-in-the-difficult-market-of-household-appliances) ![Whiteaway advent calendar with four golden doors and kitchen appliances in the snow](https://scratcher.io/img/containers/assets/cases/whiteaway-acquired-leads-in-the-difficult-market-of-household-appliances.webp/7691d856318f318abd6adf076c66f497/whiteaway-acquired-leads-in-the-difficult-market-of-household-appliances.webp) > “Scratcher works super well for us. It allows us to vary our activities in obtaining new permissions for our newsletter and gaining engagement with our customers.” **Tine Bagger**Marketing Manager, Whiteaway - 11%click-through rate - 82%still subscribed after 6 months - 20%higher average order value ## Webshop customer stories [Dansk Outlet’s Last-Minute Easter Campaign Success](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success) 81% conversion rate - Dansk Outlet - Customer Activation [Dansk Outlet’s Last-Minute Easter Campaign Success](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success)[Read the case: Dansk Outlet’s Last-Minute Easter Campaign Success](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success) [Whiteaway Acquired Leads in the Difficult Market of Household Appliances](https://scratcher.io/customers/whiteaway-acquired-leads-in-the-difficult-market-of-household-appliances) 82% still subscribed after 6 months - Whiteaway - Brand Engagement [Whiteaway Acquired Leads in the Difficult Market of Household Appliances](https://scratcher.io/customers/whiteaway-acquired-leads-in-the-difficult-market-of-household-appliances)[Read the case: Whiteaway Acquired Leads in the Difficult Market of Household Appliances](https://scratcher.io/customers/whiteaway-acquired-leads-in-the-difficult-market-of-household-appliances) [Wolt’s Gamification Campaign Led to Holistic Upgrades Across Multiple KPIs](https://scratcher.io/customers/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis) 150% boost in marketing permissions - Wolt - Brand Engagement [Wolt’s Gamification Campaign Led to Holistic Upgrades Across Multiple KPIs](https://scratcher.io/customers/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis)[Read the case: Wolt’s Gamification Campaign Led to Holistic Upgrades Across Multiple KPIs](https://scratcher.io/customers/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis) [BOBO Succeeds with a Wheel of Fortune Campaign](https://scratcher.io/customers/bobo-succeeds-with-a-wheel-of-fortune-campaign) €0.18 cost per lead - BOBO - Lead Generation [BOBO Succeeds with a Wheel of Fortune Campaign](https://scratcher.io/customers/bobo-succeeds-with-a-wheel-of-fortune-campaign)[Read the case: BOBO Succeeds with a Wheel of Fortune Campaign](https://scratcher.io/customers/bobo-succeeds-with-a-wheel-of-fortune-campaign) [Lampeguru Uncovered New Revenue Opportunities During Black Friday](https://scratcher.io/customers/lampeguru-uncovered-new-revenue-opportunities-during-black-friday) 4,582 unique leads - Lampeguru - Lead Generation [Lampeguru Uncovered New Revenue Opportunities During Black Friday](https://scratcher.io/customers/lampeguru-uncovered-new-revenue-opportunities-during-black-friday)[Read the case: Lampeguru Uncovered New Revenue Opportunities During Black Friday](https://scratcher.io/customers/lampeguru-uncovered-new-revenue-opportunities-during-black-friday) [Boosting Brand Awareness with EYDA](https://scratcher.io/customers/boosting-brand-awareness-with-eyda) 12,000 leads generated - EYDA - Brand Engagement [Boosting Brand Awareness with EYDA](https://scratcher.io/customers/boosting-brand-awareness-with-eyda)[Read the case: Boosting Brand Awareness with EYDA](https://scratcher.io/customers/boosting-brand-awareness-with-eyda) [All customer stories](https://scratcher.io/customers/all) Questions ## Questions from webshops [Book a meeting](https://scratcher.io/book-a-meeting) - Yes. Upload unique discount codes from your Shopify shop (or generate them in Scratcher) as prizes, track orders and revenue, and add the game to your shop [as a pop-up](https://scratcher.io/platform/pop-ups) or embed. - Yes. Klaviyo is one of [our 20 native integrations](https://scratcher.io/platform/integrations), along with tools like Mailchimp and HubSpot. You can also use Zapier, webhooks or our API. - You decide when and where it shows — just before visitors leave (on desktop), after a few seconds, when they scroll or only on certain pages. A game is something people choose to play, which feels very different from a plain sign-up box. - Upload [your own unique codes](https://scratcher.io/platform/prizes), and each winner gets one of them. You also decide how often each person can play. - Pick one of 150+ templates, add your brand and prizes, and publish. Dansk Outlet launched [its Easter campaign](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success) at the last minute. Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## Gamification marketing for webshops Running a webshop means paying for traffic. Every visitor comes from an ad, a search result, a social post or an email — and most of them leave without buying and without leaving their details. Gamification marketing turns some of those visits into something you keep: a subscriber you can email, a shopper who uses a code, and data about what they like. ### What a game does that a sign-up box can't The classic "Sign up for 10% off" box is everywhere, and most visitors close it without reading. A game asks for the same thing — an email — but gives something more in return: a moment of fun and the feeling of having won. - **More people take part.** Dansk Outlet's Easter game had an 81% conversion rate from visitors to players. - **Subscribers stay.** 82% of Whiteaway's new subscribers were still active six months later. - **Lower cost per lead.** BOBO collected leads at €0.18 each with a wheel of fortune. Read more about [game pop-ups](https://scratcher.io/platform/pop-ups) and our guide to [high-converting pop-ups](https://scratcher.io/blog/how-to-create-high-converting-pop-ups-with-scratcher). ## Pick the right format for the job Different goals need different games: - **More subscribers:** a [spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel) or [mystery box](https://scratcher.io/platform/formats/mystery-box) pop-up with a discount code as the prize - **More sales right now:** a short campaign with codes that expire, for example over a long weekend - **Know your shoppers better:** a [product finder](https://scratcher.io/platform/formats/product-finder) or [quiz](https://scratcher.io/platform/formats/quiz) that asks about taste, size or budget - **Peak seasons:** an [advent calendar](https://scratcher.io/platform/formats/advent-calendar) in December or a Black Friday game in November ## Time your campaigns Webshops live by the calendar. Easter, Valentine's Day, Black Friday and Christmas are when shoppers expect offers — and when inboxes are most crowded. A game helps you stand out without simply cutting prices further. Lampeguru's Black Friday wheel of fortune brought in 4,582 unique leads. ECOOKING runs a spin-the-wheel campaign through November to promote its holiday deals. For ideas, read about [Easter campaigns with Klaviyo and Shopify](https://scratcher.io/blog/easter-gamification-marketing-klaviyo-shopify-roi). ## Connect the game to your shop A campaign is only as good as what happens after the game. With Scratcher: - Sign-ups go to Klaviyo, Mailchimp or your CRM the moment someone plays - Prizes can be unique discount codes you upload, for example from Shopify, or generate in Scratcher - Double opt-in makes sure every email is real - You see visitors, players and sign-ups in near real time in the dashboard ### Use the answers you collect Ask one or two simple questions in the game — like which category someone shops most — and use the answers to send better emails. That is what [data enrichment](https://scratcher.io/platform/data-enrichment) is about: fewer generic newsletters, more relevant offers. ## Getting started You don't need a developer. Start a free 14-day trial, pick a template and publish your first pop-up the same day. If you want help planning your year of campaigns, [book a meeting](https://scratcher.io/book-a-meeting) or read our tips on how to [boost your ecommerce conversion rates](https://scratcher.io/blog/10-best-ways-to-boost-your-ecommerce-conversion-rates). ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Launch your first game pop-up today Add a spin-the-wheel to your webshop, send sign-ups to your email tool and follow the results as they come in. Try it free for 14 days — no credit card needed. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)