Does Scratcher make our campaigns compliant?

No tool can do that for you — the rules depend on your licence and your markets. You decide the audience, prizes, texts and terms. Scratcher gives you the settings to follow them: how often people can play, your own consent text, double opt-in and when data is deleted.

Can we show a campaign to existing players only?

Yes. Send it by email or text message to your players, or embed it inside your logged-in area, so only logged-in players see it.

How do we collect marketing consent?

Add your own consent text for email or SMS, use double opt-in, and send the consent straight to your CRM with the player's details.

Can the games look like our own?

Yes. Use your own colours, fonts, logo and images, and reuse themes from your own games. pip.dk does this to build interest in upcoming games.

Gamification for Online Casino & iGaming Retention

Q: Can we hand out free spins or bonus codes as prizes?

Yes, as codes you upload. Results can go to your CRM through native integrations, webhooks or the API. pip.dk uses the Agillic integration to send personal codes to winners almost right away. How prizes are added to player accounts depends on your own systems.

Retention is harder than acquisition

Every operator wants loyal players. But bonuses are expensive, the rules are strict and players have plenty of choice.

A mini-game or a daily calendar gives players something from your brand that they can't get anywhere else.
Bonuses and offers to inactive players are limited in many markets. Games let you engage players without relying on big bonuses.
Use your own consent text and double opt-in, and collect only the data you need.
Big matches, holidays and new game launches come one after another. Reuse and adjust campaigns instead of building new ones.

pip.dk keeps players entertained with mini-games

Online casino pip.dk makes its own slot machines and games. It uses Scratcher for retention: small games with themes from its own slots, sent to existing players.

In 2023, emails with Scratcher campaigns had an 18% click-through rate, compared with 2–10% for pip.dk's other campaign types. Winners get personal codes almost right away through the Agillic integration.

Reach players where they already are

Put the game where your players already spend time. Send it in your newsletter or a text message, embed it on your website or inside your logged-in area, or show it as a pop-up at the right moment.

Player answers and results go to your CRM the moment they play, so you can follow up in your own flows.

Newsletter and SMS for existing players

Your website or logged-in area

Game pop-ups with rules for when and how often they show

Prizes as personal codes through your CRM

Gamification marketing for online casinos and gaming

Players have many sites to choose from, and bonuses alone don't build loyalty. Gamification marketing gives players something else: a small, fun experience from your brand that isn't about depositing. A daily calendar, a mini-game in your newsletter or a guess-the-result game for a big match gives players a reason to open your emails and come back to your site.

Why games work for retention

Players already like games. A mini-game in the style of your own games feels like part of your brand, not like an ad.
It's entertainment, not just an offer. pip.dk uses mini-games to entertain players between their casino games.
It's easy to repeat. Reuse and adjust campaigns for every season, match or launch without building anything yourself.

Ideas for your player calendar

Daily calendars

A campaign calendar or advent calendar opens a new door every day. It gives players a reason to log in every day, and you decide what is behind each door. Calendars are special formats, included on Professional or as an add-on.

Mini-games in your own style

A slot machine, scratch card or spin the wheel can use the themes, colours and characters from your own games. pip.dk does this to build interest in upcoming games.

Big matches and events

A guess the result match-prediction game for a final, a derby or a big tournament gives players something to talk about. A quiz works for knowledge about the sport.

Responsible marketing comes first

Gaming is a regulated industry, and the rules differ from market to market. Scratcher doesn't decide what is allowed — you and your compliance team do. But the platform gives you the control to follow your own rules:

You set the rules. Decide who sees a campaign, how often each person can play and what prizes there are.
Consent the right way. Write your own consent text, use double opt-in and collect only the data you need.
Data you control. Decide when player data is deleted. Scratcher is ISO 27001 certified. Read more on our security page.

Keep the focus on entertainment. pip.dk avoids flashy bonuses and big VIP programmes, and puts responsible gaming first — and still sees players come back.

Connect it to your CRM

Retention campaigns work best when they are part of your CRM flows. Send players' answers and results to your CRM the moment they play, and hand out prizes as personal codes. pip.dk uses the Agillic integration to send personal codes to winners almost right away. See all integrations, or use webhooks and the API.

Tips for your first campaign

Start small. One mini-game in your next newsletter is enough to see how your players respond.
Make it look like you. Use your own colours, fonts and game themes, so players recognise your brand right away.
Plan the year. Put big matches, holidays and game launches in a calendar, and reuse campaigns that worked.

Measure what matters

Look beyond the number of players. Follow click-through rates on your campaign emails, how often players come back, and how campaigns affect activity over time. In 2023, pip.dk's emails with Scratcher campaigns had an 18% click-through rate. See more about customer loyalty and activation, or read the full pip.dk story.

Give players a reason to come back every day