--- title: "Gamification for Online Casino & iGaming Retention" description: "Daily calendars, mini-games and match predictions that give players a reason to come back, with full control over rules, prizes, consent and player data." url: https://scratcher.io/industries/igaming language: en --- Scratcher for Online casino & gaming # Give players a reason to come back every day Daily calendars, mini-games and match predictions that keep your newsletter and your site fun to visit — with full control over rules, prizes and consent. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) ![pip.dk graphic with a mascot, daily rewards and scratch-and-win games on phones](https://scratcher.io/img/containers/assets/cases/pip-dk-winning-strategy-engaging-players-first.webp/e77fd317e55530e946e06e92a261a8c5/pip-dk-winning-strategy-engaging-players-first.webp) Operators use Scratcher to run activation campaigns all year round. ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) The challenge ## Retention is harder than acquisition Every operator wants loyal players. But bonuses are expensive, the rules are strict and players have plenty of choice. - A mini-game or a daily calendar gives players something from your brand that they can't get anywhere else. - Bonuses and offers to inactive players are limited in many markets. Games let you engage players without relying on big bonuses. - Use your own consent text and double opt-in, and collect only the data you need. - Big matches, holidays and new game launches come one after another. Reuse and adjust campaigns instead of building new ones. ![Retention is harder than acquisition](https://scratcher.io/img/containers/assets/illustrations/igaming-2.webp/26d48d1529b72f211437653505634851/igaming-2.webp) Campaigns that work for gaming ## Games your players want to play Use the themes from your own games, or start from a ready-made template. Campaign calendarA new door every day gives players a reason to log in again. [Read more: Campaign calendar](https://scratcher.io/platform/formats/campaign-calendar) Slot machineA mini-game in the style of your own slots. [Read more: Slot machine](https://scratcher.io/platform/formats/slot-machine) Guess the resultPredictions for the big matches and tournaments. [Read more: Guess the result](https://scratcher.io/platform/formats/guess-the-result) Scratch cardQuick to play, perfect for your newsletter. [Read more: Scratch card](https://scratcher.io/platform/formats/scratch-card) --- Customer story ## pip.dk keeps players entertained with mini-games Online casino pip.dk makes its own slot machines and games. It uses Scratcher for retention: small games with themes from its own slots, sent to existing players. In 2023, emails with Scratcher campaigns had an 18% click-through rate, compared with 2–10% for pip.dk's other campaign types. Winners get personal codes almost right away through the Agillic integration. [Read the full story: pip.dk keeps players entertained with mini-games](https://scratcher.io/customers/pip-dk-winning-strategy-engaging-players-first) ![pip.dk graphic with a mascot, daily rewards and scratch-and-win games on phones](https://scratcher.io/img/containers/assets/cases/pip-dk-winning-strategy-engaging-players-first.webp/fc20a316ef59c624bcf2f1cdf0a296b7/pip-dk-winning-strategy-engaging-players-first.webp) > “The click-through rate on our Scratcher campaigns is really high. Our players love these mini-games in addition to our casino games.” **Charlotte Møller Hansen**Head of CRM and Creative Content, pip.dk - 18%click-through rate on campaign emails - 2–10%click-through rate on other campaign types ![Reach players where they already are](https://scratcher.io/img/containers/assets/illustrations/igaming-5.webp/716ff10d1fcd4429bf79ce423a9a5d97/igaming-5.webp) Channels ## Reach players where they already are Put the game where your players already spend time. Send it in your [newsletter or a text message](https://scratcher.io/platform/newsletter-sms), embed it on [your website](https://scratcher.io/platform/website) or inside your logged-in area, or show it as a [pop-up](https://scratcher.io/platform/pop-ups) at the right moment. Player answers and results go to your CRM the moment they play, so you can follow up in your own flows. - Newsletter and SMS for existing players - Your website or logged-in area - Game pop-ups with rules for when and how often they show - Prizes as personal codes through your CRM You stay in control ## Built for a regulated industry You decide what is allowed in your markets. Scratcher gives you the settings to follow your own rules. Your rulesDecide who sees a campaign, how often each person can play, and how many prizes there are. Clear consentYour own consent text, double opt-in and only the fields you need. Safe player dataISO 27001 certified, user roles, two-factor login — and you decide when data is deleted. --- FAQ ## Questions from gaming operators [Book a meeting](https://scratcher.io/book-a-meeting) - No tool can do that for you — the rules depend on your licence and your markets. You decide the audience, prizes, texts and terms. Scratcher gives you the settings to follow them: how often people can play, your own consent text, double opt-in and when data is deleted. - Yes. Send it by [email or text message](https://scratcher.io/platform/newsletter-sms) to your players, or embed it inside your logged-in area, so only logged-in players see it. - Yes, as codes you upload. Results can go to your CRM through [native integrations](https://scratcher.io/platform/integrations), webhooks or the API. pip.dk uses the Agillic integration to send personal codes to winners almost right away. How prizes are added to player accounts depends on your own systems. - Add your own consent text for email or SMS, use double opt-in, and send the consent straight to your CRM with the player's details. - Yes. Use your own colors, fonts, logo and images, and reuse themes from your own games. pip.dk does this to [build interest in upcoming games](https://scratcher.io/customers/pip-dk-winning-strategy-engaging-players-first). Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## Gamification marketing for online casinos and gaming Players have many sites to choose from, and bonuses alone don't build loyalty. Gamification marketing gives players something else: a small, fun experience from your brand that isn't about depositing. A daily calendar, a mini-game in your newsletter or a guess-the-result game for a big match gives players a reason to open your emails and come back to your site. ### Why games work for retention - **Players already like games.** A mini-game in the style of your own games feels like part of your brand, not like an ad. - **It's entertainment, not just an offer.** pip.dk uses mini-games to entertain players between their casino games. - **It's easy to repeat.** Reuse and adjust campaigns for every season, match or launch without building anything yourself. ## Ideas for your player calendar ### Daily calendars A [campaign calendar](https://scratcher.io/platform/formats/campaign-calendar) or [advent calendar](https://scratcher.io/platform/formats/advent-calendar) opens a new door every day. It gives players a reason to log in every day, and you decide what is behind each door. Calendars are special formats, included on Professional or as an add-on. ### Mini-games in your own style A [slot machine](https://scratcher.io/platform/formats/slot-machine), [scratch card](https://scratcher.io/platform/formats/scratch-card) or [spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel) can use the themes, colors and characters from your own games. pip.dk does this to build interest in upcoming games. ### Big matches and events A [guess the result](https://scratcher.io/platform/formats/guess-the-result) match-prediction game for a final, a derby or a big tournament gives players something to talk about. A [quiz](https://scratcher.io/platform/formats/quiz) works for knowledge about the sport. ## Responsible marketing comes first Gaming is a regulated industry, and the rules differ from market to market. Scratcher doesn't decide what is allowed — you and your compliance team do. But the platform gives you the control to follow your own rules: - **You set the rules.** Decide who sees a campaign, how often each person can play and what prizes there are. - **Consent the right way.** Write your own consent text, use double opt-in and collect only the data you need. - **Data you control.** Decide when player data is deleted. Scratcher is ISO 27001 certified. Read more on our [security page](https://scratcher.io/security). Keep the focus on entertainment. pip.dk avoids flashy bonuses and big VIP programmes, and puts responsible gaming first — and still sees players come back. ## Connect it to your CRM Retention campaigns work best when they are part of your CRM flows. Send players' answers and results to your CRM the moment they play, and hand out prizes as personal codes. pip.dk uses the Agillic integration to send personal codes to winners almost right away. See all [integrations](https://scratcher.io/platform/integrations), or use webhooks and the [API](https://scratcher.io/platform/api). ## Tips for your first campaign - **Start small.** One mini-game in your next newsletter is enough to see how your players respond. - **Make it look like you.** Use your own colors, fonts and game themes, so players recognise your brand right away. - **Plan the year.** Put big matches, holidays and game launches in a calendar, and reuse campaigns that worked. ## Measure what matters Look beyond the number of players. Follow click-through rates on your campaign emails, how often players come back, and how campaigns affect activity over time. In 2023, pip.dk's emails with Scratcher campaigns had an 18% click-through rate. See more about [customer loyalty and activation](https://scratcher.io/platform/customer-loyalty), or read the full [pip.dk story](https://scratcher.io/customers/pip-dk-winning-strategy-engaging-players-first). ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your next retention campaign Build a daily calendar or a mini-game in your own style today. Try Scratcher free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)