--- title: "Gamification for Retail: Grow Your Customer Club" description: "Scratch cards, wheels and calendars that bring shoppers back. Use QR codes in store, grow your customer club and turn store visits into sign-ups." url: https://scratcher.io/industries/retail language: en --- Gamification for retail # Bring more shoppers back to your store Put a game on a sign in the shop, on your receipts or in your newsletter. Shoppers play for a prize, join your customer club — and you get a reason to invite them back. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) ![Bring more shoppers back to your store](https://scratcher.io/img/containers/assets/campaigns/maxi-zoo-guess-the-result.webp/bc490faa62628278c1306a23fe2997e4/maxi-zoo-guess-the-result.webp) POWER, Brugseni and Illums Bolighus use Scratcher to grow their customer clubs. ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) The retail challenge ## Shoppers come and go. Most of them stay anonymous. Every day, people walk through your store without leaving a trace. These are the problems we hear most from retailers — and how a game helps. Fewer store visitsGive people a reason to come by. Winners get a code or a barcode on their phone that they use in the shop. A club that grows too slowlyA sign-up form is easy to skip. A wheel with a prize for members is not — people join to play. [Read more: A club that grows too slowly](https://scratcher.io/platform/customer-loyalty) Store visitors you can't reachA QR code on a poster, a shelf sign or a receipt turns a walk-in shopper into a contact you can email. [Read more: Store visitors you can't reach](https://scratcher.io/platform/qr-codes) Slow weeks and busy peaksLift a quiet month with a prize draw, or stand out on Black Friday when every shop is shouting about discounts. --- Channels ## From the shop floor to the inbox — and back again Your campaign is one link, so you can put it everywhere your shoppers are. People play on their own phone, no app needed. Deichmann gets some of its best results from "Spin and win" games with posters and QR codes in its stores that link to the online game. - In store: posters, shelf signs, receipts, bags and the checkout - On your website as a pop-up or embedded on a page - In your newsletter and text messages to club members - In your app and on social media - Print a QR code with a "Scan and win" message. Shoppers scan, play and leave their details in a few seconds. - Show the game to desktop visitors who are about to leave, or on the pages where you want more sign-ups. - Invite your club to a seasonal game and give them a reason to open your next email. [See QR code campaigns: From the shop floor to the inbox — and back again](https://scratcher.io/platform/qr-codes) ![Deichmann Christmas game where players choose one of three gift boxes to win](https://scratcher.io/img/containers/assets/cases/gamification-marketing-in-retail-connecting-online-and-in-store-experiences.webp/327d5762599cbe0f01f8718afbe21b34/gamification-marketing-in-retail-connecting-online-and-in-store-experiences.webp) Campaigns that work for retail ## Formats retailers use again and again Pick from 40+ formats and 150+ templates. These three are favourites in retail. ![Spin the wheel](https://scratcher.io/img/containers/assets/illustrations/retail-4-0.webp/a0a4c8995cceaaf934eedd4144fa7fd4/retail-4-0.webp) Spin the wheelFleggaard's spin-the-wheel campaign got 34,000 people to play and added 21,000 newsletter subscribers. Davidsen used a wheel both online and in its physical stores. [Read more: Spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel) ![Scratch card](https://scratcher.io/img/containers/assets/illustrations/retail-4-1.webp/0b69835748094bdf928e03ff2b4182fa/retail-4-1.webp) Scratch cardThe classic instant win. Put it on a receipt or a poster with a QR code and let shoppers scratch for a discount or a prize. [Read more: Scratch card](https://scratcher.io/platform/formats/scratch-card) ![Christmas calendar](https://scratcher.io/img/containers/assets/illustrations/retail-4-2.webp/c07c6e3df6ec86279b5e7c761e26ee45/retail-4-2.webp) Christmas calendarA new door every day in December keeps your club coming back. Jacobsen Møbler has run an advent calendar for its Christmas season. [Read more: Christmas calendar](https://scratcher.io/platform/formats/christmas-calendar) --- ## Retailers growing their clubs with Scratcher 120K loyalty club members at Jacobsen Møbler, up from 25K 21K newsletter subscribers for Fleggaard from one campaign 50%+ of Brugseni's members moved to its new loyalty app --- Customer story ## POWER turned Black Friday into club growth Electronics retailer POWER already had a lot of email permissions. A Black Friday campaign with a wheel of fortune still brought in 60,000 new ones — and more than 45,000 new members of its MyPower club. [Read the full story: POWER turned Black Friday into club growth](https://scratcher.io/customers/converting-loyalty-into-sales-powers-black-friday-gamification-campaign) ![POWER Black Friday graphic with a busy store front and campaign results](https://scratcher.io/img/containers/assets/cases/converting-loyalty-into-sales-powers-black-friday-gamification-campaign.webp/fa75d04421e31f897985cbe2e72f5e28/converting-loyalty-into-sales-powers-black-friday-gamification-campaign.webp) > “In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. However, this can rise to as much as 85%, depending on the specific campaign and its outcomes.” **Joakim Sigvardt**Group Omnichannel Director, POWER - 60,000new email permissions - 45,697new MyPower club members - 300,000game plays ## Retail customer stories [Fleggaard Generated 21,000+ Leads in One Campaign](https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign) 21,000+ leads in one campaign - Fleggaard - Customer Activation [Fleggaard Generated 21,000+ Leads in One Campaign](https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign)[Read the case: Fleggaard Generated 21,000+ Leads in One Campaign](https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign) [Jacobsen Møbler’s Loyalty Programme Grows From 25K to 120K With Gamification](https://scratcher.io/customers/jacobsen-moblers-loyalty-program-grows-from-25k-to-120k-with-gamification) 120K loyalty program members (up from 25K) - Jacobsen Møbler - Loyalty & Rewards [Jacobsen Møbler’s Loyalty Programme Grows From 25K to 120K With Gamification](https://scratcher.io/customers/jacobsen-moblers-loyalty-program-grows-from-25k-to-120k-with-gamification)[Read the case: Jacobsen Møbler’s Loyalty Programme Grows From 25K to 120K With Gamification](https://scratcher.io/customers/jacobsen-moblers-loyalty-program-grows-from-25k-to-120k-with-gamification) [Greenland’s Largest Supermarket Chain: Brugseni](https://scratcher.io/customers/greenlands-largest-supermarket-chain-brugseni) 50%+ of members converted to the new loyalty app - Brugseni [Greenland’s Largest Supermarket Chain: Brugseni](https://scratcher.io/customers/greenlands-largest-supermarket-chain-brugseni)[Read the case: Greenland’s Largest Supermarket Chain: Brugseni](https://scratcher.io/customers/greenlands-largest-supermarket-chain-brugseni) [Gamification Marketing in Retail: Connecting Online and In-Store Experiences](https://scratcher.io/customers/gamification-marketing-in-retail-connecting-online-and-in-store-experiences) 60% increase in leads - Deichmann - Brand Engagement [Gamification Marketing in Retail: Connecting Online and In-Store Experiences](https://scratcher.io/customers/gamification-marketing-in-retail-connecting-online-and-in-store-experiences)[Read the case: Gamification Marketing in Retail: Connecting Online and In-Store Experiences](https://scratcher.io/customers/gamification-marketing-in-retail-connecting-online-and-in-store-experiences) [Davidsen Gained Almost 5,400 Subscribers from a Single Anniversary Campaign](https://scratcher.io/customers/davidsen-gained-almost-5-400-subscribers-from-a-single-anniversary-campaign) 5,400 new subscribers from one campaign - Davidsen - Lead Generation [Davidsen Gained Almost 5,400 Subscribers from a Single Anniversary Campaign](https://scratcher.io/customers/davidsen-gained-almost-5-400-subscribers-from-a-single-anniversary-campaign)[Read the case: Davidsen Gained Almost 5,400 Subscribers from a Single Anniversary Campaign](https://scratcher.io/customers/davidsen-gained-almost-5-400-subscribers-from-a-single-anniversary-campaign) [Live Shopping with High Engagement and +40% Conversion Rates](https://scratcher.io/customers/omnichannel-marketing-with-power) +40% conversion rate - POWER - Customer Activation [Live Shopping with High Engagement and +40% Conversion Rates](https://scratcher.io/customers/omnichannel-marketing-with-power)[Read the case: Live Shopping with High Engagement and +40% Conversion Rates](https://scratcher.io/customers/omnichannel-marketing-with-power) [All customer stories](https://scratcher.io/customers/all) Questions ## Questions from retailers [Book a meeting](https://scratcher.io/book-a-meeting) - Yes. Put [a QR code](https://scratcher.io/platform/qr-codes) on a poster, a shelf sign, a receipt or a bag. Shoppers scan it and play on their own phone — no app needed. - Add your own [discount codes or barcodes](https://scratcher.io/platform/prizes), and each winner gets one. Winners can show a barcode on their phone at the checkout. You can also give out codes for your webshop. - Yes. Ask people to join your club in the sign-up form, with their consent, and send the new members straight to [your email tool or CRM](https://scratcher.io/platform/integrations). - You decide how often people can play — once, once a day or as often as they like. Double opt-in makes sure every email is real. - No. [Pick a template](https://scratcher.io/templates), add your logo and prizes in the editor and publish. At Jacobsen Møbler, a simple campaign can be ready in a day. Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## Gamification marketing for retail Retail has a simple problem: most of the people who walk through your door, or browse your shelves online, never tell you who they are. They buy something, or nothing, and leave. Gamification marketing gives them a reason to say hello. A short game — a scratch card, a wheel or a calendar door — with a prize at the end is something most shoppers are happy to try, and it takes only a few seconds to leave an email on the way. ### Why games work in retail Retail campaigns often compete on price. A game competes on attention instead. It feels like a small gift, not another discount banner, and it gives you something a banner can't: a contact you can talk to again. - **Shoppers choose to take part.** People who play want to hear from you, which makes them more valuable subscribers. - **It works online and in the shop.** The same campaign can run on your website, in your newsletter and on a QR code in the shop. - **It gives you a reason to get in touch.** A winner email, a code to use in the store, an invitation to the next game. ## Use the store as a channel Your physical store is a media channel you already pay for. Posters, shelf signs, receipts, bags and the checkout are all places where a QR code can sit. When a shopper scans it, they play on their own phone and can join your club in the same step. Read more about [QR code campaigns](https://scratcher.io/platform/qr-codes) and our guide to [QR code marketing](https://scratcher.io/blog/qr-code-marketing-strategy). Good places to start: - A "Scan and win" poster at the entrance or the checkout - A QR code on the receipt that invites shoppers back for a second chance - A sign on a product display that links to a quiz about the products ## Grow your customer club A loyalty club is only as strong as the number of members you can reach. Jacobsen Møbler grew its club from 25,000 to 120,000 members using campaigns like wheels, personality tests, mystery boxes and quizzes. Brugseni used a wheel of fortune to get more than half of its members to switch to a new loyalty app. The trick is to make joining the club part of the game. Ask people to sign up in the form, with their consent, and reward members with a better prize or an extra chance to win. See how this works on our [customer loyalty](https://scratcher.io/platform/customer-loyalty) page. ## Plan around the retail calendar Retail has its own rhythm, and games fit every part of it: - **Easter and spring:** quick instant-win games like the [scratch card](https://scratcher.io/platform/formats/scratch-card) - **Anniversaries:** a [spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel) campaign, like Davidsen's 75th anniversary - **Black Friday:** a game that brings in new permissions before the big day — read our [Black Friday guide](https://scratcher.io/blog/black-friday-marketing-powering-engagement-conversions) - **December:** a [Christmas calendar](https://scratcher.io/platform/formats/christmas-calendar) with a new door every day ### Turn players into buyers A prize is only half the job. Give every winner a unique code or a barcode they can use in the shop or online, and give everyone else a small consolation offer. That way, the game brings people back to the store — not just into your mailing list. Our page on how to [increase sales](https://scratcher.io/platform/increase-sales) shows more ways to do this. ## Getting started You don't need a developer. Pick one of 150+ templates, add your logo, colors and prizes, and publish. Sign-ups go straight to your email tool or CRM through 20 native integrations or Zapier. Want more ideas first? Read [rethinking retail: the real power of gamification marketing](https://scratcher.io/blog/rethinking-retail-the-real-power-of-gamification-marketing). ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Put a game in your shop this week Start with a scratch card or a wheel, add a QR code to your next poster and watch your customer club grow. Try it free for 14 days — no credit card needed. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)