Can fans play during the match?

Yes. Show a QR code on the big screen or the boards. Fans scan it and play on their own phone in a few seconds — no app needed.

Can we add our sponsors' branding?

Yes. Add the sponsor's logo, colours and prizes to the game. You can make a separate campaign for each sponsor.

What can we show our sponsors afterwards?

You see how many people visited, played and signed up — in near real time. You can download a report and share the numbers with your partner.

Can we collect newsletter sign-ups and consent?

Yes. You decide what you ask for in the form and write your own consent text. Sign-ups go straight to your email tool. Scratcher is ISO 27001 certified and built for the GDPR.

Is it only for big clubs?

No. Any club, league or sports organisation can start with a template and a free 14-day trial. Bigger organisations can get a personal customer success manager.

Gamification for sports & clubs

Get fans involved and give sponsors real value

Guess-the-score games, half-time quizzes and sponsor prizes that fans actually want to play — on the big screen, in the app or in the newsletter. Every player is a fan you can reach again, and a number you can show your sponsors.

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Get fans involved and give sponsors real value

Clubs like Aalborg Håndbold create a wow experience for their sponsors.

The club challenge

Full stands are great. Knowing your fans is better.

Clubs have passionate fans and loyal sponsors — but often too few ways to connect the two. Here is where a game helps.

Sponsors want proof

A logo on the boards is hard to measure. A sponsor game gives partners sign-ups, attention and a report with real numbers.

Fans on their phones

Half-time and breaks are when fans reach for their phones. Give them something to do with your club and your sponsors.

Fans you can't reach

Many fans come to a match, watch at home or follow you online without you ever knowing who they are.

Quiet weeks between matches

Keep fans engaged in the off-season and between home games with predictions, votes and calendars.

Sponsor value

Turn sponsorships into activations fans love

Put your sponsor's brand, colours and prize into the game. Fans play for something they want, the sponsor gets attention and sign-ups, and you get data that shows what the partnership is worth.

At Aalborg Håndbold, the activation team plans campaigns with its gold and main partners at the start of every season. One sponsor campaign with a kitchen company brought in around 2,000 participants — and helped grow the club's newsletter.

Sponsor branding and prizes inside the game
Sign-ups with consent for the club and, if you like, the sponsor
Near-real-time numbers and a report to share with your partners
Campaigns you can sell as part of a sponsorship package

See the analytics

Turn sponsorships into activations fans love

Campaigns that work for clubs

Games made for match day — and every day in between

Pick from 40+ formats. These six fit naturally into a club's season.

Guess the result

Fans predict the score before kick-off. A natural fit for a match sponsor's prize.

In the arena, in the app and at home

Your campaign is one link, so fans can play wherever they follow you. Show a QR code on the big screen, send the game in your newsletter, share it on social media or put it on your website.

Big screen and boards in the arena with a QR code
Your club app, website and match programme
Newsletter and SMS before and after the match
Social media for fans who watch from home or abroad

Fans scan a QR code on the big screen and play on their own phone during a break. No app needed.
Run predictions before away games, votes after the match and calendars in the off-season.
Our customers build campaigns in 65+ languages, so international fans can join in too.

Customer story

Aalborg Håndbold put a quiz on the big screen

At an Easter match, Aalborg Håndbold showed a quiz on the large screens in the arena. Fans played on their phones for the chance to win a giant Easter egg. The club got newsletter sign-ups and data, the fans got a better match day — and the European Handball Federation later invited the club to present its approach to other top clubs.

Read the full story All customer stories

REMA 1000 sponsor game where fans pick one of three Aalborg Håndbold logos

“We were primarily seeking a strong partnership and the capacity to offer a wider range of games and engagement opportunities for our audience. Scratcher not only met our initial requirements but also laid a solid foundation for our collaborative journey with our sponsors.”

Chris ThiessenDevelopment & Activation Manager, Aalborg Håndbold

5,000fans at the match
1,000fans took part in the quiz
28%conversion rate

Questions

Questions from clubs

Book a meeting

Yes. Show a QR code on the big screen or the boards. Fans scan it and play on their own phone in a few seconds — no app needed.
Yes. Add the sponsor's logo, colours and prizes to the game. You can make a separate campaign for each sponsor.
You see how many people visited, played and signed up — in near real time. You can download a report and share the numbers with your partner.
Yes. You decide what you ask for in the form and write your own consent text. Sign-ups go straight to your email tool. Scratcher is ISO 27001 certified and built for the GDPR.
No. Any club, league or sports organisation can start with a template and a free 14-day trial. Bigger organisations can get a personal customer success manager.

Gamification marketing for sports clubs

Sports clubs have something most brands can only dream of: fans who care. They come to matches, wear the shirt and follow every result. But passion doesn't automatically turn into data, newsletter sign-ups or value you can show a sponsor. Gamification marketing bridges that gap. A short game — a prediction, a quiz or a vote — gives fans something fun to do with the club, and gives you a way to stay in touch.

Why games fit sports

Fans already love to predict and compete. Guessing the score or voting for player of the match is part of being a fan.
Match day has natural breaks. Half-time and time-outs are perfect moments for a quick game on the big screen.
Sponsors need numbers. A game shows exactly how many fans took part and signed up.

Give sponsors value they can see

Sponsorship is a key source of income for most clubs, and sponsors increasingly ask what they get for their money. A logo on the boards is hard to measure. A sponsor campaign is not. Put the sponsor's brand and prize into a game, and you can report how many fans played, how many signed up and where they came from.

Aalborg Håndbold uses Scratcher to give its gold and main partners more than they expected. The activation team plans campaigns with sponsors at the start of each season, and the data helps the club show what a partnership is worth. Read about brand engagement to see how other brands keep people engaged with campaigns like these.

A guess the result game with a prize from the match sponsor
A half-time quiz about the sponsor's products
A spin the wheel with sponsor prizes and merchandise
A Christmas calendar with a new sponsor behind each door

Make match day more fun

The arena is full of people with a phone in their hand. Show a QR code on the big screen and let them play during a break. At Aalborg Håndbold's Easter match, 1,000 of the 5,000 fans in the arena took part in a quiz for a giant Easter egg. Our blog has more on gamification for sporting events.

Stay close to fans all season

Matches are only a few hours a week. Between them, games keep fans talking about the club:

Predictions before every round
Player of the month votes
A leaderboard competition over a whole season
Calendars and quizzes in the off-season

See the key moments to launch gamified campaigns in sports for a full year plan.

Build a list of fans you own

Every fan who plays can sign up for your newsletter, with their consent. That list is yours — for ticket offers, merchandise, news and sponsor campaigns. Read more about lead generation and how to collect sign-ups that last.

Getting started

Pick a template, add your club's colours and your sponsor's prize, and publish. You can start a free 14-day trial today, or book a meeting to plan your season with us.