--- title: "Gamification for Sports Clubs: Fans & Sponsor Value" description: "Match-day quizzes, guess-the-result games and sponsor campaigns that get fans involved, grow your newsletter and give sponsors numbers they can see." url: https://scratcher.io/industries/sports language: en --- Gamification for sports & clubs # Get fans involved and give sponsors real value Guess-the-score games, half-time quizzes and sponsor prizes that fans actually want to play — on the big screen, in the app or in the newsletter. Every player is a fan you can reach again, and a number you can show your sponsors. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) ![Get fans involved and give sponsors real value](https://scratcher.io/img/containers/assets/campaigns/maxi-zoo-guess-the-result.webp/bc490faa62628278c1306a23fe2997e4/maxi-zoo-guess-the-result.webp) Clubs like Aalborg Håndbold create a wow experience for their sponsors. ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) The club challenge ## Full stands are great. Knowing your fans is better. Clubs have passionate fans and loyal sponsors — but often too few ways to connect the two. Here is where a game helps. Sponsors want proofA logo on the boards is hard to measure. A sponsor game gives partners sign-ups, attention and a report with real numbers. Fans on their phonesHalf-time and breaks are when fans reach for their phones. Give them something to do with your club and your sponsors. Fans you can't reachMany fans come to a match, watch at home or follow you online without you ever knowing who they are. Quiet weeks between matchesKeep fans engaged in the off-season and between home games with predictions, votes and calendars. --- Sponsor value ## Turn sponsorships into activations fans love Put your sponsor's brand, colors and prize into the game. Fans play for something they want, the sponsor gets attention and sign-ups, and you get data that shows what the partnership is worth. At Aalborg Håndbold, the activation team plans campaigns with its gold and main partners at the start of every season. One sponsor campaign with a kitchen company brought in around 2,000 participants — and helped grow the club's newsletter. - Sponsor branding and prizes inside the game - Sign-ups with consent for the club and, if you like, the sponsor - Near-real-time numbers and a report to share with your partners - Campaigns you can sell as part of a sponsorship package [See the analytics: Turn sponsorships into activations fans love](https://scratcher.io/platform/analytics) ![Turn sponsorships into activations fans love](https://scratcher.io/img/containers/assets/illustrations/sports-3.webp/cafdf3475f6a73e44acdb5ec687d01a4/sports-3.webp) Campaigns that work for clubs ## Games made for match day — and every day in between Pick from 40+ formats. These six fit naturally into a club's season. Guess the resultFans predict the score before kick-off. A natural fit for a match sponsor's prize. [Read more: Guess the result](https://scratcher.io/platform/formats/guess-the-result) QuizA half-time quiz on the big screen about the club, the players or the sponsor. [Read more: Quiz](https://scratcher.io/platform/formats/quiz) VoteLet fans vote for player of the match or goal of the month. [Read more: Vote](https://scratcher.io/platform/formats/vote-game) LeaderboardTurn a skill game into a competition, see the ranking and reward the fan at the top. [Read more: Leaderboard](https://scratcher.io/platform/formats/leaderboard) Spin the wheelHand out merchandise, tickets and sponsor prizes with a quick spin. [Read more: Spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel) Christmas calendarKeep fans coming back in the winter break, with a sponsor behind every door. [Read more: Christmas calendar](https://scratcher.io/platform/formats/christmas-calendar) --- ![In the arena, in the app and at home](https://scratcher.io/img/containers/assets/illustrations/sports-5.webp/226d7eef71f05f663111c3ddec384ca8/sports-5.webp) Channels ## In the arena, in the app and at home Your campaign is one link, so fans can play wherever they follow you. Show a [QR code](https://scratcher.io/platform/qr-codes) on the big screen, send the game in your [newsletter](https://scratcher.io/platform/newsletter-sms), share it on [social media](https://scratcher.io/platform/social-media) or put it on your [website](https://scratcher.io/platform/website). - Big screen and boards in the arena with a QR code - Your club app, website and match programme - Newsletter and SMS before and after the match - Social media for fans who watch from home or abroad - Fans scan a QR code on the big screen and play on their own phone during a break. No app needed. - Run predictions before away games, votes after the match and calendars in the off-season. - Our customers build campaigns in 65+ languages, so international fans can join in too. Customer story ## Aalborg Håndbold put a quiz on the big screen At an Easter match, Aalborg Håndbold showed a quiz on the large screens in the arena. Fans played on their phones for the chance to win a giant Easter egg. The club got newsletter sign-ups and data, the fans got a better match day — and the European Handball Federation later invited the club to present its approach to other top clubs. [Read the full story: Aalborg Håndbold put a quiz on the big screen](https://scratcher.io/customers/leveraging-sponsorships-for-success-aalborg-handball-winning-strategy) [All customer stories: Aalborg Håndbold put a quiz on the big screen](https://scratcher.io/customers/all) ![REMA 1000 sponsor game where fans pick one of three Aalborg Håndbold logos](https://scratcher.io/img/containers/assets/cases/leveraging-sponsorships-for-success-aalborg-handball-winning-strategy.webp/63a1eaa8b51c8249674853e6af71c031/leveraging-sponsorships-for-success-aalborg-handball-winning-strategy.webp) > “We were primarily seeking a strong partnership and the capacity to offer a wider range of games and engagement opportunities for our audience. Scratcher not only met our initial requirements but also laid a solid foundation for our collaborative journey with our sponsors.” **Chris Thiessen**Development & Activation Manager, Aalborg Håndbold - 5,000fans at the match - 1,000fans took part in the quiz - 28%conversion rate Questions ## Questions from clubs [Book a meeting](https://scratcher.io/book-a-meeting) - Yes. Show [a QR code](https://scratcher.io/platform/qr-codes) on the big screen or the boards. Fans scan it and play on their own phone in a few seconds — no app needed. - Yes. Add the sponsor's logo, colors and prizes to the game. You can make a separate campaign for each sponsor. - You see how many people visited, played and signed up — in near real time. You can [download a report](https://scratcher.io/platform/analytics) and share the numbers with your partner. - Yes. You decide what you ask for in the form and write your own consent text. Sign-ups go straight to your email tool. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and built for the GDPR. - No. Any club, league or sports organisation can start with a template and [a free 14-day trial](https://scratcher.io/get-started). Bigger organisations can get a personal customer success manager. Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## Gamification marketing for sports clubs Sports clubs have something most brands can only dream of: fans who care. They come to matches, wear the shirt and follow every result. But passion doesn't automatically turn into data, newsletter sign-ups or value you can show a sponsor. Gamification marketing bridges that gap. A short game — a prediction, a quiz or a vote — gives fans something fun to do with the club, and gives you a way to stay in touch. ### Why games fit sports - **Fans already love to predict and compete.** Guessing the score or voting for player of the match is part of being a fan. - **Match day has natural breaks.** Half-time and time-outs are perfect moments for a quick game on the big screen. - **Sponsors need numbers.** A game shows exactly how many fans took part and signed up. ## Give sponsors value they can see Sponsorship is a key source of income for most clubs, and sponsors increasingly ask what they get for their money. A logo on the boards is hard to measure. A sponsor campaign is not. Put the sponsor's brand and prize into a game, and you can report how many fans played, how many signed up and where they came from. Aalborg Håndbold uses Scratcher to give its gold and main partners more than they expected. The activation team plans campaigns with sponsors at the start of each season, and the data helps the club show what a partnership is worth. Read about [brand engagement](https://scratcher.io/platform/brand-engagement) to see how other brands keep people engaged with campaigns like these. ### Ideas for sponsor activations - A [guess the result](https://scratcher.io/platform/formats/guess-the-result) game with a prize from the match sponsor - A half-time [quiz](https://scratcher.io/platform/formats/quiz) about the sponsor's products - A [spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel) with sponsor prizes and merchandise - A [Christmas calendar](https://scratcher.io/platform/formats/christmas-calendar) with a new sponsor behind each door ## Make match day more fun The arena is full of people with a phone in their hand. Show a QR code on the big screen and let them play during a break. At Aalborg Håndbold's Easter match, 1,000 of the 5,000 fans in the arena took part in a quiz for a giant Easter egg. Our blog has more on [gamification for sporting events](https://scratcher.io/blog/gamification-strategy-for-sporting-events-marketing-that-moves-the-crowd). ## Stay close to fans all season Matches are only a few hours a week. Between them, games keep fans talking about the club: - Predictions before every round - Player of the month votes - A [leaderboard](https://scratcher.io/platform/formats/leaderboard) competition over a whole season - Calendars and quizzes in the off-season See the [key moments to launch gamified campaigns in sports](https://scratcher.io/blog/key-moments-to-launch-gamified-campaigns-in-sports) for a full year plan. ## Build a list of fans you own Every fan who plays can sign up for your newsletter, with their consent. That list is yours — for ticket offers, merchandise, news and sponsor campaigns. Read more about [lead generation](https://scratcher.io/platform/lead-generation) and how to collect sign-ups that last. ## Getting started Pick a template, add your club's colors and your sponsor's prize, and publish. You can start a free 14-day trial today, or [book a meeting](https://scratcher.io/book-a-meeting) to plan your season with us. ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your next match day one fans play along with Launch a prediction game or a half-time quiz with your sponsor's prize, and show your partners the numbers afterwards. Try it free for 14 days — no credit card needed. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)