--- title: "Gamification for Travel & Leisure: Fill Your Season" description: "Destination quizzes, countdown calendars and QR treasure hunts that inspire trips, collect sign-ups before the season and turn players into ticket buyers." url: https://scratcher.io/industries/travel language: en --- Scratcher for Travel & leisure # Inspire trips and fill your season Quizzes, calendars and prize draws that get people dreaming about their next trip or day out — and signing up to hear from you. Then invite them back with offers when you open. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) ![Inspire trips and fill your season](https://scratcher.io/img/containers/assets/campaigns/yaneeda-travel-wheel.webp/17ea18213c32269c3a8e0c45ba872f83/yaneeda-travel-wheel.webp) Parks and travel brands like BonBon-Land use interactive campaigns to inspire visits. ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) ![What makes marketing in travel and leisure hard](https://scratcher.io/img/containers/assets/illustrations/travel-2.webp/ff14331625491b6f8c8234ff546e09ef/travel-2.webp) The challenge ## What makes marketing in travel and leisure hard Your guests plan long before they book, and your best months are few. Games help with both. - Collect sign-ups before you open, then invite people back with tickets and offers when the season starts. - People dream for weeks before they book. A quiz or a calendar keeps you in their mind while they decide. - Ask a few questions in the game and learn who wants a weekend away, a family day or a long trip — without relying on cookies. - Games in the park or at the hotel get guests to explore more and visit your shops and restaurants. Campaigns that work for travel & leisure ## Get people dreaming — and booking Three formats that fit parks, hotels, destinations and tour operators. ![Personality test](https://scratcher.io/img/containers/assets/illustrations/travel-3-0.webp/095ac1d59be7971f3adbabd28728c305/travel-3-0.webp) Personality test"Which holiday type are you?" Match people with a trip, a room or a ticket — and learn what they like. [Read more: Personality test](https://scratcher.io/platform/formats/personality-test) ![Scratch card](https://scratcher.io/img/containers/assets/illustrations/travel-3-1.webp/a810d2c497ffe3407f70628bfa4b9911/travel-3-1.webp) Scratch cardFree tickets for the winners and a promo code for everyone else, like BonBon-Land did. [Read more: Scratch card](https://scratcher.io/platform/formats/scratch-card) ![Campaign calendar](https://scratcher.io/img/containers/assets/illustrations/travel-3-2.webp/0c52bebc34539cf98c74b80944da7a49/travel-3-2.webp) Campaign calendarCount down to opening day or the summer holidays with a new door every day. [Read more: Campaign calendar](https://scratcher.io/platform/formats/campaign-calendar) --- Customer story ## Ree Park turned Easter into a treasure hunt Ree Park Safari put QR codes around the park. Guests scanned them to open a digital map and find hidden Easter eggs. Each egg revealed a quiz or a mini-game about the animals. Everyone who finished entered a draw for annual passes and got a small reward to use in the park shops. Guests could also choose to sign up for the newsletter. [Read the full story: Ree Park turned Easter into a treasure hunt](https://scratcher.io/customers/combining-learning-and-play-to-enrich-the-park-experience) ![Ree Park Easter Safari graphic with children, animals and a QR code quiz](https://scratcher.io/img/containers/assets/cases/combining-learning-and-play-to-enrich-the-park-experience.webp/5cc8d93a70cd98881644384bf9b56a33/combining-learning-and-play-to-enrich-the-park-experience.webp) > “Our guests told us they experienced the park in a completely new way, and we engaged approximately 30% of all visitors in the treasure hunt.” **Pierre Skovgaard**Head of Sales and Marketing, Ree Park Safari - 1,567participants - 68.82%conversion rate - 3 min 39 secaverage time spent Channels ## Before, during and after the visit Meet your guests in the places they plan, book and spend their day. Ads and social mediaReach new guests with a game in your Facebook and Instagram ads. [Read more: Ads and social media](https://scratcher.io/platform/social-media) Website and booking pagesEmbed a quiz on your site or show a game pop-up before desktop visitors leave. [Read more: Website and booking pages](https://scratcher.io/platform/website) NewsletterWake up last year's guests with a game before the new season. [Read more: Newsletter](https://scratcher.io/platform/newsletter-sms) In the park or hotelQR codes on signs, maps and tickets. Guests play on their phone — no app needed. [Read more: In the park or hotel](https://scratcher.io/platform/qr-codes) --- Customer story ## BonBon-Land turned players into ticket buyers The Danish amusement park ran a scratch card campaign with free tickets as prizes, supported by paid ads. In one month, 13,746 people took part. Free tickets for the winners274 people won tickets — a prize that brings people straight to the park. A promo code for everyone elsePlayers who didn't win got a 20% code for tickets. About 9% of all players used it. Timed with the seasonBonBon-Land saw much better results in high season, so that's when they play. ![BonBon-Land Halloween scratchcard game with nine skull tiles to scratch](https://scratcher.io/img/containers/assets/cases/bonbon-land-transforming-consumers-engagement-while-driving-revenue.webp/812ed1fbdbe8967ac3357131f59d482f/bonbon-land-transforming-consumers-engagement-while-driving-revenue.webp) 49,027 unique visitors 13,746 participants 28% conversion rate --- ## Stories from parks and attractions [Combining Learning and Play to Enrich the Park Experience](https://scratcher.io/customers/combining-learning-and-play-to-enrich-the-park-experience) 1,567 participants - Ree Park - Brand Engagement [Combining Learning and Play to Enrich the Park Experience](https://scratcher.io/customers/combining-learning-and-play-to-enrich-the-park-experience)[Read the case: Combining Learning and Play to Enrich the Park Experience](https://scratcher.io/customers/combining-learning-and-play-to-enrich-the-park-experience) [BonBon-Land: Transforming Consumer Engagement While Driving Revenue](https://scratcher.io/customers/bonbon-land-transforming-consumers-engagement-while-driving-revenue) 13,746 participants in one month - BonBon-Land - Customer Activation [BonBon-Land: Transforming Consumer Engagement While Driving Revenue](https://scratcher.io/customers/bonbon-land-transforming-consumers-engagement-while-driving-revenue)[Read the case: BonBon-Land: Transforming Consumer Engagement While Driving Revenue](https://scratcher.io/customers/bonbon-land-transforming-consumers-engagement-while-driving-revenue) [All customer stories](https://scratcher.io/customers/all) FAQ ## Questions from travel and leisure brands [Book a meeting](https://scratcher.io/book-a-meeting) - Yes, and that's often the best time. Collect sign-ups and learn what people want before you open, then invite them back with offers when the season starts. - Yes. Put [a QR code](https://scratcher.io/platform/qr-codes) on a sign, a map, a ticket or a table card. Guests scan it and play in their phone's browser — no app needed. - Yes. Use [instant wins or draws](https://scratcher.io/platform/prizes) for the big prizes, and hand out discount codes or barcodes to everyone else. Scratcher picks the winners and, with the Email module, sends the winner emails for you. - No. Our customers build campaigns in 65+ languages, and [AI translation](https://scratcher.io/platform/ai-assistant) helps you make new language versions quickly. - Yes. Add a few questions to the game or use [a personality test](https://scratcher.io/platform/formats/personality-test). The answers go to your email tool with the sign-up, so you can send offers that fit. Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## Gamification marketing for travel and leisure People don't book a trip or a day out on impulse. They dream, compare and talk about it for weeks or months first. Gamification marketing lets you be part of that dreaming phase. A quiz, a scratch card or a countdown calendar gives people something fun to do with your brand today, and gives you a way to reach them again when they are ready to book. ### Why games fit travel and leisure - **Your product is an experience.** A game is a small experience too, so it feels natural for parks, hotels, destinations and tour operators. - **Your season is short.** Sign-ups you collect before the season are people you can invite when you open. - **Your guests are already on their phones.** A QR code in the park, at the hotel or on a ticket turns waiting time into play time. ## Ideas for your next campaign ### Before the trip: inspire and collect sign-ups Use a [personality test](https://scratcher.io/platform/formats/personality-test) like "Which holiday type are you?" or a [product finder](https://scratcher.io/platform/formats/product-finder) that suggests the right trip, room or ticket. Ask a few questions about what people like, so you can send them offers that fit. Read more about [using what people tell you](https://scratcher.io/platform/data-enrichment). ### Before the season: count down to opening A [campaign calendar](https://scratcher.io/platform/formats/campaign-calendar) or [advent calendar](https://scratcher.io/platform/formats/advent-calendar) gives people a reason to come back every day. Put a ticket, a stay or a season pass behind the last door. ### Turn players into bookings Give winners something they can use, and give everyone else a small reward too. BonBon-Land handed out free tickets to winners and a promo code to everyone else. About 9% of all players used their code, which turned the campaign into ticket sales. More on that in [increase sales](https://scratcher.io/platform/increase-sales). ### During the visit: make the day better Ree Park put QR codes around the park for an Easter egg hunt. Each egg opened a quiz or a mini-game about the animals, and guests could enter a draw for annual passes. Around 30% of all visitors took part. A [QR code](https://scratcher.io/platform/qr-codes) on a sign, a map or a table card is all it takes. ### After the visit: stay in touch Guests who signed up during their visit can hear from you again before next season. A short game in your newsletter is a friendly way to say hello and remind them why they had a good time. ## Tips that work in travel - **Time it with your season.** BonBon-Land saw much better results in high season than in low season. - **Use paid media to reach new people.** A game works best when it is part of your ad plan, not on its own. - **Choose prizes that bring people to you.** Tickets, stays and discount codes for your shop all lead to a visit. - **Speak your guests' language.** Our customers build campaigns in 65+ languages, and AI translation helps you do it fast. Want more ideas? Read [lessons from the travel industry](https://scratcher.io/blog/gamification-strategy-that-works-lessons-from-the-travel-industry) on our blog, or see the full [Ree Park story](https://scratcher.io/customers/combining-learning-and-play-to-enrich-the-park-experience). ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Get ready for your next season Build a quiz, a scratch card or a countdown calendar today and start collecting sign-ups. Try Scratcher free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)