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See all the features in our powerful campaign builder.


Connect Scratcher with your favorite tools.


Choose from more than 20 interactive formats.

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Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.




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Create new business and upsell opportunities with interactive marketing.

Customers Stories

Discover success stories from brands like yours.



Knowledge Base

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Interactive Marketing for Retail

Enhance engagement with your audience throughout their purchasing journey. Explore various interactive methods and effective strategies tailored for consumer goods brands.



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Trusted by +300 brands:

Engage to personalise, and personalise to engage

Driving engagement with interactive marketing

Interactive marketing not only engages your audience but also personalizes their experience. It relies on first-party data, ensuring better data quality and security for your audience. This approach is key in building a community and attracting new customers. When you showcase your products or services in a fun, interactive manner, it makes it more appealing and easier for people to discover and connect with your brand. 

Get more out of what you already do. Add an interactive layer into your marketing campaigns

Increase reach

Interactive marketing not only attracts new customers and strengthens your existing community, but it also turns idle prospects into engaged leads, including newsletter subscribers. By showcasing your products or services in a fun and interactive way, it becomes more engaging and appealing for people to discover and interact with your brand.

Engage audiences

Incentives are highly effective in boosting engagement, and an engaged audience is more inclined to visit your website, buy your products, and recommend your brand to others. Employ interactive marketing to encourage your customers to progress to the next stage in their customer life cycle.



Improve brand recall

Interactive marketing involves your audience actively engaging with your marketing campaigns. This active involvement means that both new and existing visitors are more likely to notice, understand, and recall your message, which can make your brand more memorable and distinct over time.



Enrich user experience

Need first-party data? Interactive marketing is the answer! By providing an engaging experience and rewards, you encourage your audience to share their personal information. The more current this data is, the better you can tailor offers for each customer, enhancing their overall experience.




Retain loyalty

An effective interactive marketing strategy includes rewarding your loyal customers. When you provide incentives or acknowledge your top customers, you create a memorable experience for them and deepen the emotional bond they have with your brand. This loyalty often leads to customers buying more, including trying new products, which in turn increases revenue.


Boost your sales

Using interactive marketing strategies like offering introductory rewards, discounts, and loyalty programs can boost your sales and foster a base of loyal, repeat customers. This approach creates a win-win situation for both you and the participants. Even those who don’t win can be incentivized to contribute to your revenue growth through promo codes and discounts, which encourages more purchases.

Intuitive, drag and drop platform

Create, design, and launch interactive campaigns in no time

Customise your campaigns to fit your style – use your own custom fonts, sounds, videos, and branding to create a consistent user experience and improve brand awareness. Our user-friendly, drag and drop design editor makes it simple to bring your ideas to life in a fun and interactive way.  Make it easier for people to discover and engage with your brand and leave a lasting impression with interactive experiences.


Plan your marketing campaigns

  • Register to Scratcher platform
  • Select your interactive  format
  • Define the start – end of the campaign
  • Define the prizes or the outcome after participating


Build your interactive campaign

  • Add your branding in the editor
  • Define the form fields for registering to particpate
  • Copy-paste the code in the landing page
  • Integrate with your MarTech


Activate it in
your marketing channels

  • Insert a pop-up in your website
  • Paid Ads
  • E-mail 
  • Place QR codes in point of sales, screens, rollers, or booths
  • Social Media



  • Total participants
  • Conversion Rates
  • Impressions
  • Engagement –Time spent
  • Total prizes redeemed
  • Newsletter Subscribers
  • Qualified Leads 

Choose from 20+ interactive formats

An interactive format for each stage of your marketing funnel - no matter your goal!

Spin a wheel on the center, shrimps, sunglasses, flight and beach on the bottom

Light blue background. Six colorful easter eggs. Mystery Box for seasonal customer activation

iPad with the quiz for NorgesEnergi. golden background, purple label on the bottom

A stylized knight on the center. on the bottom, a babboe cargo bike with its price.


Easily integrate all of your favourite tools

It’s simple to connect Scratcher to your marketing tech stack, map the fields, and transfer the data you want. Connect with more than 3,000 tools/web apps using Scratcher integrations or Zapier.

Business Stories

Explore first hand how Scratcher has enhanced numerous brands by infusing interactive elements into their marketing strategies.

What do users think about working with Scratcher's platform?

Find the right pricing plan for your business

Regardless of the size of your organisation or your marketing toolstack, we have a pricing plan that fits your needs

14 day free trial

  • Build and test games
  • Tips & recommendations​
  • No commitments!
  • Your branding


  • 20+ games formats
  • Your branding
  • Onboarding & training
  • Exclusive features


Let's talk
  • Tailored solution
  • ESP & CRM integrations
  • Consulting experts hours
  • Unlimited participants

Single Campaign

Let's talk
  • We build it for you!
  • You provide the materials
  • Ready-to-use
  • Starting at €2.000