--- title: "AI Assistant for Marketing Campaigns: Meet Rex | Scratcher" description: "Build your campaigns 10x faster with AI. Rex, the AI assistant in Scratcher, adds your brand, writes, translates and makes images for you." url: https://scratcher.io/platform/ai-assistant language: en --- ![Build and grow faster with AI](https://scratcher.io/img/containers/assets/rex/greeting.webp/ab896f0754a227b53f0a67976f641a0f/greeting.webp) AI-driven platform # Build and grow faster with AI Build your campaigns 10x faster with AI in Scratcher. Rex, your AI assistant, adds your brand, writes and translates your texts, makes images and answers your questions — right inside the platform. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) AI in Scratcher ## AI that does the heavy lifting AI assistantRex is built into Scratcher. Ask it anything about your campaign, or tell it what you want to make, and it does the work for you. AI featuresTranslate your campaign, make a design kit that matches your brand and create images — each in a few clicks. AI productsThe AI planner helps you plan your campaigns, and the AI report helps you understand how they went. --- ## Less work, more campaigns 10x faster to build a campaign with AI 90% of all questions Rex helps with 65+ languages Rex can translate your campaign into --- AI features ## AI features that help you work smarter and faster Everything is built into the editor, so you never have to leave Scratcher. AI translationTranslate your whole campaign in one click. Our customers build campaigns in 65+ languages. AI design kitGive Rex your website, and it makes a design kit that matches your brand: colors, fonts and logo. AI image generatorCreate prize pictures and backgrounds from a short description. AI plannerGet help planning your campaigns, so you always know what is coming next. AI reportGet a report on how your campaign is doing, ready to share with your team. Texts and quiz questionsRex writes and rewrites your texts and makes quiz questions and answers from a short description. --- Meet Rex ## Your personal AI assistant Rex knows Scratcher inside out. Just tell it what you want, and it does the work — or shows you how. Rex helps with 90% of all questions, any time of day. - Adds your colors, fonts and logo from your website - Writes, rewrites and translates your texts - Makes quiz questions and answers from a short description - Creates prize pictures and backgrounds - Writes ready-to-post texts and images for Facebook, Instagram, LinkedIn and more - Opens the built-in campaign check (16 rules) before you go live Tell me what you want to make — I'll do the heavy lifting. ![Your personal AI assistant](https://scratcher.io/img/containers/assets/rex/publishing.webp/ad764ba0af38899afcb5d17b4c423a73/publishing.webp) ![AI tokens every month](https://scratcher.io/img/containers/assets/rex/tokens.webp/aac49dcb494eb0b14def0c952efb743d/tokens.webp) Included in your licence ## AI tokens every month Every licence comes with AI tokens every month to use on the AI features. No extra tools to buy and nothing to set up — the AI is right there in the editor when you need it. - Rex is included on every plan - Use your tokens on the features you need most - Real people in the live chat when you want a human ## What our customers say As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price. Mila Hvilshøj Head of Marketing, Burger King Denmark & Sweden In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups. Casper Svanemose Marketing Manager, Continental We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back. Bettina Engel Nielsen Marketing Consultant, EWII Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity. Charlotte Møller Hansen Head of CRM and Creative Content, Pip.dk Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels. Helene Skilbred Senior Fundraiser, MS-forbundet Questions ## Questions about AI in Scratcher [Book a meeting](https://scratcher.io/book-a-meeting) - Rex is the AI assistant built into Scratcher. It helps you build your campaign, writes and translates texts, makes images and answers your questions. - Yes. Rex is [included on every plan](https://scratcher.io/pricing), and your licence includes AI tokens every month for the AI features. - Any language. Rex can translate your whole campaign in one click — our customers build campaigns in 65+ languages. - Of course. Rex helps with 90% of all questions. For everything else, write to our team in [the live chat](https://scratcher.io/support) inside the platform. - No. You can build everything yourself with drag and drop. The AI is there to save you time when you want it. ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Get a presentation of our AI assistant and features Book a meeting and see how Rex and the AI features can help you build campaigns faster. [Book a meeting](https://scratcher.io/book-a-meeting) [Start free trial](https://platform.scratcher.io/en/register) - Free 14-day trial - No credit card required