--- title: "Brand Engagement with Interactive Campaigns | Scratcher" description: "Get people to spend time with your brand. Quizzes, personality tests and calendars turn a few seconds of attention into minutes of fun." url: https://scratcher.io/platform/brand-engagement language: en --- ![Get people to spend time with your brand — because they want to](https://scratcher.io/img/containers/assets/illustrations/brand-engagement-0.webp/5a5af17323ffcfbaaa5dc34e32115674/brand-engagement-0.webp) Brand engagement # Get people to spend time with your brand — because they want to An ad gets a few seconds. A quiz, a personality test or a Christmas calendar gets minutes — and often a visit every day. Build campaigns people enjoy, and they'll remember who made them. [Book a meeting](https://scratcher.io/book-a-meeting) [Start free trial](https://platform.scratcher.io/en/register) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) Why it works ## Why is brand engagement so powerful with gamification? Most marketing is something people look at. A game is something they do. When people answer questions about your products, find out which of your products fits them, or open a new door in your calendar, they spend real time with your brand — and they choose to. That time adds up. Brands that are fun to spend time with are the ones people think of first when it's time to buy. - Minutes with your brand instead of seconds - People learn about your products while they play - A good feeling about your brand that lasts after the game ![Why is brand engagement so powerful with gamification?](https://scratcher.io/img/containers/assets/illustrations/brand-engagement-2.webp/53fa4979859ce97d6c698ad0e0a9aeed/brand-engagement-2.webp) ## Toyota's Christmas calendar 450K+ calendar doors opened 97% conversion rate among people who opened the calendar 18 of 24 days, on average, people came back --- Formats ## Fun that builds preference Pick from 40+ interactive formats. These three are made for spending time with your brand. QuizzesAsk questions about your brand, your products or your field. People learn something new — and remember where they learned it. Personality testsLet people find out who they are, like WWF's "What is your spirit animal?" quiz. Fun to take, and fun to share with friends. CalendarsChristmas calendars, advent calendars and campaign calendars give people a new reason to visit you every day. --- ![What is the secret of a campaign people remember?](https://scratcher.io/img/containers/assets/illustrations/brand-engagement-5.webp/d1fd24fe07ae6faf859902fe4afc2c24/brand-engagement-5.webp) Engagement ## What is the secret of a campaign people remember? People remember campaigns that feel like your brand, give them something back and make them want to return. Scratcher helps you get each part right. - Use your own logo, colors and fonts in the editor. Short on time? The AI design kit makes a design that matches your brand. - A quiz about your products or your field turns information people would skip into something they enjoy. Continental asked dealers when to switch to winter tyres — in a Christmas calendar. - A calendar opens a new door every day. In Toyota's Christmas calendar, people came back on 18 of the 24 days on average. - Put your campaign on your website, in a pop-up, in your newsletter, on social media — or on the big screen at an event with a QR code. Customer story ## Aalborg Håndbold turned a match into a quiz Handball club Aalborg Håndbold uses Scratcher to give its sponsors more than a logo on the wall. At an Easter match, fans took part in a quiz on the arena's big screens for the chance to win a giant Easter egg. Almost 20% of the fans in the arena took part — and the club got data and newsletter sign-ups it can show its sponsors. [Read the full story: Aalborg Håndbold turned a match into a quiz](https://scratcher.io/customers/leveraging-sponsorships-for-success-aalborg-handball-winning-strategy) ![REMA 1000 sponsor game where fans pick one of three Aalborg Håndbold logos](https://scratcher.io/img/containers/assets/cases/leveraging-sponsorships-for-success-aalborg-handball-winning-strategy.webp/63a1eaa8b51c8249674853e6af71c031/leveraging-sponsorships-for-success-aalborg-handball-winning-strategy.webp) > “By offering them unique activations like Scratcher campaigns, we aim to create a wow experience for our partners. Our goal is just to give these partners a lot more than they expected.” **Chris Thiessen**Development & Activation Manager, Aalborg Håndbold - 5,000fans at the match - 1,000fans took part in the quiz - 28%conversion rate ## What our customers say As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price. Mila Hvilshøj Head of Marketing, Burger King Denmark & Sweden In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups. Casper Svanemose Marketing Manager, Continental We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back. Bettina Engel Nielsen Marketing Consultant, EWII Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity. Charlotte Møller Hansen Head of CRM and Creative Content, Pip.dk Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels. Helene Skilbred Senior Fundraiser, MS-forbundet ## Customer stories [Huge Holiday Success for Toyota](https://scratcher.io/customers/huge-holiday-success-for-toyota) 450,375 opened doors - Toyota - Brand Engagement [Huge Holiday Success for Toyota](https://scratcher.io/customers/huge-holiday-success-for-toyota)[Read the case: Huge Holiday Success for Toyota](https://scratcher.io/customers/huge-holiday-success-for-toyota) [How Gamified Campaigns Are Reshaping Retail Activation Marketing](https://scratcher.io/customers/how-gamified-campaigns-are-reshaping-retail-activation-marketing) 89% conversion rate - NovaVista - Brand Engagement [How Gamified Campaigns Are Reshaping Retail Activation Marketing](https://scratcher.io/customers/how-gamified-campaigns-are-reshaping-retail-activation-marketing)[Read the case: How Gamified Campaigns Are Reshaping Retail Activation Marketing](https://scratcher.io/customers/how-gamified-campaigns-are-reshaping-retail-activation-marketing) [Boosting Brand Awareness with EYDA](https://scratcher.io/customers/boosting-brand-awareness-with-eyda) 12,000 leads generated - EYDA - Brand Engagement [Boosting Brand Awareness with EYDA](https://scratcher.io/customers/boosting-brand-awareness-with-eyda)[Read the case: Boosting Brand Awareness with EYDA](https://scratcher.io/customers/boosting-brand-awareness-with-eyda) [All customer stories](https://scratcher.io/customers/all) Other goals ## More ways to grow with Scratcher Collect sign-upsGrow your email list with campaigns people want to play. [Read more: Collect sign-ups](https://scratcher.io/platform/lead-generation) Increase salesTurn players into buyers with codes and pop-ups. [Read more: Increase sales](https://scratcher.io/platform/increase-sales) Get to know your customersAsk the right questions and personalise. [Read more: Get to know your customers](https://scratcher.io/platform/data-enrichment) Customer loyaltyGrow your club and bring members back. [Read more: Customer loyalty](https://scratcher.io/platform/customer-loyalty) --- Questions ## Questions about brand engagement [Book a meeting](https://scratcher.io/book-a-meeting) - Quizzes, personality tests and calendars work well, because people spend more time with them and often come back. But all [our 40+ formats](https://scratcher.io/platform/formats) can carry your brand. - Yes. You add your own logo, colors, fonts and images in the editor. [The AI design kit](https://scratcher.io/platform/ai-assistant) can also make a design that matches your brand for you. - You see how many people visited, played and signed up — in near real time — and where they came from. You can [download a report](https://scratcher.io/platform/analytics) in one click and share it with your team. - No, but a prize often makes more people take part. It doesn't have to be expensive — a product, a discount code or a daily draw is often enough. - Yes. Put [a QR code](https://scratcher.io/platform/qr-codes) on a poster, a big screen or a product, and people play on their own phone. ## Keep reading [What Is Brand Engagement?](https://scratcher.io/blog/what-is-brand-engagement) - June 30, 2025 [What Is Brand Engagement?](https://scratcher.io/blog/what-is-brand-engagement)Brand engagement is the emotional and behavioural connection customers have with your brand. Here’s why it matters and how gamifi… [What Is Interactive Content? 12 Types with Examples](https://scratcher.io/blog/what-is-interactive-content) - Guides - June 1, 2026 [What Is Interactive Content? 12 Types with Examples](https://scratcher.io/blog/what-is-interactive-content)Interactive content asks people to do something and gives something back. Here are 12 types with examples, and how to pick, share… [Interactive Social Media Posts: 20 Ideas for Comments and Clicks](https://scratcher.io/blog/interactive-social-media-posts) - Inspiration - April 6, 2026 [Interactive Social Media Posts: 20 Ideas for Comments and Clicks](https://scratcher.io/blog/interactive-social-media-posts)Polls, quizzes, contests and countdowns: 20 interactive post ideas that turn followers into contacts, plus a note on tagging and … ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Give people a reason to spend time with your brand Start with a quiz, a personality test or a calendar. Try Scratcher free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)