Run online competitions and giveaways that people love to enter
Instant wins, prize draws, quizzes and high-score games — on your website, in your newsletter, on social media and in your shop. Scratcher handles the prizes, the winners and the consent, so you get sign-ups you can actually use.
Used by brands like Burger King, Toyota and WWF
Every kind of competition in one place
People find out right away if they've won, with a scratch card, a spin the wheel, a slot machine or a mystery box.
Everyone who enters joins the draw. Scratcher picks the winners daily, weekly, monthly or when the competition ends.
Players go for the best score in a game or answer questions about your brand. A leaderboard shows who is in the lead.
People upload a photo, vote for a favourite or guess the result of a match, and you pick or draw the winners.
Stop fake entries and prize hunters
A competition is only worth something if the entries are real. Scratcher has fair play built in, so one person can't win again and again with made-up email addresses.
One entry per email address or phone number
Decide how often each person can play
Throwaway email addresses are blocked, and you can block your own list of addresses and domains
Bot protection with reCAPTCHA
Optional verification code by email before an entry counts
A cap on the number of entries, if you want one
Prizes and winners on autopilot
Set the rules once, and Scratcher follows them for the whole competition. No spreadsheets and no drawing names from a hat.
Set how many prizes can be won in total, and when
Give every winner a unique discount code or barcode
Winners picked automatically on the days you choose
Winner emails sent for you (Email module: included on Professional, or as an add-on)
Sign-ups with consent you can trust
Every competition collects personal data, so it has to be done right. You decide what you ask for, how you ask for consent and how long the data is kept.
Separate checkboxes for the competition and for your newsletter
Double opt-in, and consent sent to your email tool or CRM
Automatic deletion when the competition is over
ISO/IEC 27001 certified, EU hosting and a data processing agreement
One competition, everywhere your customers are
Share a link and give your subscribers a reason to open and click.
Post the link and collect entries you own, not just likes and comments.
Put a QR code on a sign, a receipt or your packaging: scan to win.
Your competition, live in three steps
Choose from 150+ templates. Rex, the AI assistant, adds your brand and writes the texts.
Choose the prizes, how they're won, how often people can play and what you ask for in the form.
Publish on your website, send it in your newsletter or print the QR code. Entries go straight to your tools.
Competitions that worked
21,000+ leads in one campaign
Fleggaard Generated 21,000+ Leads in One CampaignRead the case: Fleggaard Generated 21,000+ Leads in One Campaign
The words are often used for the same thing. In general, a giveaway or prize draw (called a sweepstakes in the US) picks winners by chance, while a competition or contest asks people to do something, such as answer a question or get the best score. Scratcher does both. Read instant win or prize draw to choose.
Yes. With a scratch card, spin the wheel, slot machine or mystery box, people see right away if they've won. You decide how many prizes there are and when they can be won, so there is still something to win at the end.
You can allow one entry per email address or phone number, decide how often people can play, require a verification code by email and add reCAPTCHA. Throwaway email addresses are blocked, and you can block your own list of addresses and domains. See also better lead quality from competitions.
Yes. You choose the fields and checkboxes in the form. Many brands keep the newsletter consent as a separate, optional checkbox, and only send people who said yes to their email tool. The rules differ from country to country, so check them before you launch.
Yes, but the rules depend on the country, for example on prize draws, prize tax and terms and conditions. Our guides on running competitions in Denmark and the EU and on competition terms and conditions cover what to check.
Yes. You can download your entries at any time, and send them automatically to tools such as HubSpot, Klaviyo, Mailchimp and Salesforce, or to 8,000+ apps through Zapier.
Our prices are on the website, and you can try everything free for 14 days with no credit card.
Keep reading
A step-by-step guide to running an online competition or giveaway: choose the mechanic and prizes, write terms, collect consent, …
Should people see right away if they won, or enter a draw? We compare the two prize mechanics, explain odds and prize pools and l…
Can you require a newsletter sign-up to enter? The GDPR questions to check before launch: lawful basis, coupling, consent boxes, …
Start your next competition today
Build it from a template in minutes and see how it works. Try it free for 14 days — no credit card required.