Give your customers a reason to come back
Grow your customer club, get people into your app and wake up subscribers who've gone quiet. Games, calendars and member-only campaigns keep your best customers close — all year.
Used by brands like Burger King, Toyota and WWF
Why is customer loyalty so powerful with gamification?
Your existing customers already know you. What they need is a reason to come back — and a feeling that being a customer pays off. A game gives them both: something fun to do, and something to win that only members get.
It also works on the customers you're about to lose. A game in the newsletter or the app is a friendly way to say hello again, without one more "we miss you" email.
A reason to log in, open the app or visit the shop
Members feel there's something in it for them
Quiet subscribers start clicking again
Jacobsen Møbler's loyalty club
25K
members before
120K
members today
4,000
new members from one birthday campaign
Keep your customers active
Make joining your club the way to play — and give members prizes and games just for them. POWER got 45,697 new MyPower members in one Black Friday campaign.
Put games inside your app or behind your login. Brugseni moved more than half of its members to its new loyalty app with a wheel of fortune.
Send a game from your email tool to people who haven't opened your emails in a while. A chance to win is a good reason to click again.
What is the secret of customers who keep coming back?
Loyalty isn't built in one campaign. It's built by showing up again and again with something people look forward to.
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Plan campaigns around the big moments of your year, like Christmas, Valentine's Day and Black Friday. Jacobsen Møbler did — and its interactive campaigns played a big part in growing its loyalty club from 25,000 to about 120,000 members.
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EWII runs a game every month inside its customer login. Logins went up 60% — also among customers who never had a reason to log in before.
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Calendars open a new door every day. Recurring draws and new prizes give people a reason to come back again and again.
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Send what people told you in earlier games to your CRM, and use it to give them offers that fit them.
A calendar keeps people coming back every day
Christmas calendars, advent calendars and campaign calendars turn one visit into many.
Each day brings a new game, a new question or a new prize — so there's always a reason to return.
DCC Energi used its Christmas calendar to please existing customers as much as to find new ones. The data went straight to Salesforce.
Christmas, advent and campaign calendars (included on Professional, or as an add-on)
Mix luck games, quizzes and surveys behind the doors
Send the data to your CRM on every participation
142,859
impressions
108,862
interactions
76.2%
interaction rate for DCC Energi's Christmas calendar
EWII gave customers a reason to log in
Energy company EWII uses Scratcher across the whole customer journey. Every month, it runs a customer-only game inside the login area of its website — often with local partners as sponsors.
The result: 60% more logins, also among internet customers who never had a reason to log in before.
“We see a huge increase in logins when we place customer-exclusive games inside the portal. It builds loyalty and gives customers a reason to come back.”
- 60%more customer logins
- 25,000+interactions in one campaign
- 40.67%participant conversion rate
What our customers say
As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price.
In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period.
We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups.
We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around.
With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back.
Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform.
A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity.
Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels.
Customer stories
120K loyalty program members (up from 25K)
Jacobsen Møbler’s Loyalty Programme Grows From 25K to 120K With GamificationRead the case: Jacobsen Møbler’s Loyalty Programme Grows From 25K to 120K With Gamification
50%+ of members converted to the new loyalty app
Greenland’s Largest Supermarket Chain: BrugseniRead the case: Greenland’s Largest Supermarket Chain: Brugseni
More ways to grow with Scratcher
Ask the right questions and personalise.
Yes. Put the game behind your login, inside your app or send it in a members' newsletter, so only your customers can play.
Yes. Embed your campaign anywhere — on your website, in your app or as a link in your newsletter and SMS.
Send them a game with a chance to win from your newsletter tool. It's a more fun reason to open and click than another offer, and you can see who took part.
It depends on your customers. EWII runs a new customer game every month, while Jacobsen Møbler plans campaigns around Christmas, Valentine's Day and Black Friday. Our team is happy to help you plan the year.
Yes. Send members and their answers to your CRM with our native integrations, Zapier, webhooks or the API. Need something special? We can build a custom integration with you.
Keep reading
Points programs plateau. Learn how to add games, calendars and member-only campaigns to the loyalty club and CRM you already have…
The weeks after Christmas are quiet for most brands. Here is how to use Q5 to turn one-off holiday buyers into repeat customers.
Grocery is a weekly habit. Here is how supermarkets use weekly games, supplier prizes and in-store QR codes to grow their club an…
Keep your best customers coming back
Plan your first loyalty campaign today. Try Scratcher free for 14 days — no credit card required.