--- title: "Customer Loyalty & Activation Campaigns | Scratcher" description: "Give your customers a reason to come back. Grow your customer club, activate app users, wake up quiet subscribers and run calendars all year." url: https://scratcher.io/platform/customer-loyalty language: en --- ![Give your customers a reason to come back](https://scratcher.io/img/containers/assets/illustrations/customer-loyalty-0.webp/6fcca945633ba421e423323e9d3b1e83/customer-loyalty-0.webp) Customer loyalty & activation # Give your customers a reason to come back Grow your customer club, get people into your app and wake up subscribers who've gone quiet. Games, calendars and member-only campaigns keep your best customers close — all year. [Book a meeting](https://scratcher.io/book-a-meeting) [Start free trial](https://platform.scratcher.io/en/register) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) Why it works ## Why is customer loyalty so powerful with gamification? Your existing customers already know you. What they need is a reason to come back — and a feeling that being a customer pays off. A game gives them both: something fun to do, and something to win that only members get. It also works on the customers you're about to lose. A game in the newsletter or the app is a friendly way to say hello again, without one more "we miss you" email. - A reason to log in, open the app or visit the shop - Members feel there's something in it for them - Quiet subscribers start clicking again ![Why is customer loyalty so powerful with gamification?](https://scratcher.io/img/containers/assets/illustrations/customer-loyalty-2.webp/c426be2f9fc7691a58113a40142384e1/customer-loyalty-2.webp) ## Jacobsen Møbler's loyalty club 25K members before 120K members today 4,000 new members from one birthday campaign --- Ways to use it ## Keep your customers active Customer clubsMake joining your club the way to play — and give members prizes and games just for them. POWER got 45,697 new MyPower members in one Black Friday campaign. Apps and member areasPut games inside your app or behind your login. Brugseni moved more than half of its members to its new loyalty app with a wheel of fortune. Wake up quiet subscribersSend a game from your email tool to people who haven't opened your emails in a while. A chance to win is a good reason to click again. --- ![What is the secret of customers who keep coming back?](https://scratcher.io/img/containers/assets/illustrations/customer-loyalty-5.webp/f7f043f8524267b6765880a64c993030/customer-loyalty-5.webp) Loyalty ## What is the secret of customers who keep coming back? Loyalty isn't built in one campaign. It's built by showing up again and again with something people look forward to. - Plan campaigns around the big moments of your year, like Christmas, Valentine's Day and Black Friday. Jacobsen Møbler did — and its interactive campaigns played a big part in growing its loyalty club from 25,000 to about 120,000 members. - EWII runs a game every month inside its customer login. Logins went up 60% — also among customers who never had a reason to log in before. - Calendars open a new door every day. Recurring draws and new prizes give people a reason to come back again and again. - Send what people told you in earlier games to your CRM, and use it to give them offers that fit them. Calendars ## A calendar keeps people coming back every day Christmas calendars, advent calendars and campaign calendars turn one visit into many. A new door every dayEach day brings a new game, a new question or a new prize — so there's always a reason to return. For new and existing customersDCC Energi used its Christmas calendar to please existing customers as much as to find new ones. The data went straight to Salesforce. - Christmas, advent and campaign calendars (included on Professional, or as an add-on) - Mix luck games, quizzes and surveys behind the doors - Send the data to your CRM on every participation ![A calendar keeps people coming back every day](https://scratcher.io/img/containers/assets/illustrations/customer-loyalty-6.webp/214a443c54555b5158e3de8735b2df46/customer-loyalty-6.webp) 142,859 impressions 108,862 interactions 76.2% interaction rate for DCC Energi's Christmas calendar --- Customer story ## EWII gave customers a reason to log in Energy company EWII uses Scratcher across the whole customer journey. Every month, it runs a customer-only game inside the login area of its website — often with local partners as sponsors. The result: 60% more logins, also among internet customers who never had a reason to log in before. [Read the full story: EWII gave customers a reason to log in](https://scratcher.io/customers/energizing-ewiis-customer-journey-gamification-in-the-utility-market) ![EWII campaign graphic with an energy quiz on a phone, wind turbines and EV charging](https://scratcher.io/img/containers/assets/cases/energizing-ewiis-customer-journey-gamification-in-the-utility-market.webp/17f7d0f4978c853a7f755b0442923703/energizing-ewiis-customer-journey-gamification-in-the-utility-market.webp) > “We see a huge increase in logins when we place customer-exclusive games inside the portal. It builds loyalty and gives customers a reason to come back.” **Bettina Engel Nielsen**Marketing Consultant, EWII - 60%more customer logins - 25,000+interactions in one campaign - 40.67%participant conversion rate ## What our customers say As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price. Mila Hvilshøj Head of Marketing, Burger King Denmark & Sweden In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups. Casper Svanemose Marketing Manager, Continental We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back. Bettina Engel Nielsen Marketing Consultant, EWII Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity. Charlotte Møller Hansen Head of CRM and Creative Content, Pip.dk Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels. Helene Skilbred Senior Fundraiser, MS-forbundet ## Customer stories [Jacobsen Møbler’s Loyalty Programme Grows From 25K to 120K With Gamification](https://scratcher.io/customers/jacobsen-moblers-loyalty-program-grows-from-25k-to-120k-with-gamification) 120K loyalty program members (up from 25K) - Jacobsen Møbler - Loyalty & Rewards [Jacobsen Møbler’s Loyalty Programme Grows From 25K to 120K With Gamification](https://scratcher.io/customers/jacobsen-moblers-loyalty-program-grows-from-25k-to-120k-with-gamification)[Read the case: Jacobsen Møbler’s Loyalty Programme Grows From 25K to 120K With Gamification](https://scratcher.io/customers/jacobsen-moblers-loyalty-program-grows-from-25k-to-120k-with-gamification) [Greenland’s Largest Supermarket Chain: Brugseni](https://scratcher.io/customers/greenlands-largest-supermarket-chain-brugseni) 50%+ of members converted to the new loyalty app - Brugseni [Greenland’s Largest Supermarket Chain: Brugseni](https://scratcher.io/customers/greenlands-largest-supermarket-chain-brugseni)[Read the case: Greenland’s Largest Supermarket Chain: Brugseni](https://scratcher.io/customers/greenlands-largest-supermarket-chain-brugseni) [Wolt’s Gamification Campaign Led to Holistic Upgrades Across Multiple KPIs](https://scratcher.io/customers/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis) 150% boost in marketing permissions - Wolt - Brand Engagement [Wolt’s Gamification Campaign Led to Holistic Upgrades Across Multiple KPIs](https://scratcher.io/customers/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis)[Read the case: Wolt’s Gamification Campaign Led to Holistic Upgrades Across Multiple KPIs](https://scratcher.io/customers/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis) [All customer stories](https://scratcher.io/customers/all) Other goals ## More ways to grow with Scratcher Collect sign-upsGrow your email list with campaigns people want to play. [Read more: Collect sign-ups](https://scratcher.io/platform/lead-generation) Brand engagementGet people to spend time with your brand. [Read more: Brand engagement](https://scratcher.io/platform/brand-engagement) Increase salesTurn players into buyers with codes and pop-ups. [Read more: Increase sales](https://scratcher.io/platform/increase-sales) Get to know your customersAsk the right questions and personalise. [Read more: Get to know your customers](https://scratcher.io/platform/data-enrichment) --- Questions ## Questions about loyalty and activation [Book a meeting](https://scratcher.io/book-a-meeting) - Yes. Put the game behind your login, inside your app or send it in a members' newsletter, so only your customers can play. - Yes. Embed your campaign anywhere — on your website, in your app or as a link in [your newsletter and SMS](https://scratcher.io/platform/newsletter-sms). - Send them a game with a chance to win from your newsletter tool. It's a more fun reason to open and click than another offer, and you can see who took part. - It depends on your customers. EWII runs [a new customer game](https://scratcher.io/customers/energizing-ewiis-customer-journey-gamification-in-the-utility-market) every month, while Jacobsen Møbler plans campaigns around Christmas, Valentine's Day and Black Friday. Our team is happy to help you plan the year. - Yes. Send members and their answers to your CRM with [our native integrations](https://scratcher.io/platform/integrations), Zapier, webhooks or the API. Need something special? We can build a custom integration with you. ## Keep reading [How to Build a Gamified Loyalty Program Without a New Tech Stack](https://scratcher.io/blog/gamified-loyalty-program) - Strategy - August 12, 2026 [How to Build a Gamified Loyalty Program Without a New Tech Stack](https://scratcher.io/blog/gamified-loyalty-program)Points programs plateau. Learn how to add games, calendars and member-only campaigns to the loyalty club and CRM you already have… [Q5 Marketing: How to Keep Christmas Customers in January](https://scratcher.io/blog/q5-marketing) - Seasonal Marketing - September 14, 2026 [Q5 Marketing: How to Keep Christmas Customers in January](https://scratcher.io/blog/q5-marketing)The weeks after Christmas are quiet for most brands. Here is how to use Q5 to turn one-off holiday buyers into repeat customers. [Gamification for Supermarkets: Weekly Engagement That Builds Loyalty](https://scratcher.io/blog/grocery-supermarket-gamification) - Strategy - July 23, 2026 [Gamification for Supermarkets: Weekly Engagement That Builds Loyalty](https://scratcher.io/blog/grocery-supermarket-gamification)Grocery is a weekly habit. Here is how supermarkets use weekly games, supplier prizes and in-store QR codes to grow their club an… ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Keep your best customers coming back Plan your first loyalty campaign today. Try Scratcher free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)