--- title: "Collect Zero-Party Data with Interactive Games | Scratcher" description: "Collect zero-party data with surveys, polls and product finders. People tell you what they like, with consent — and it goes straight to your CRM." url: https://scratcher.io/platform/data-enrichment language: en --- ![Get to know your customers — and talk to each of them](https://scratcher.io/img/containers/assets/illustrations/data-enrichment-0.webp/963791e9524b3eb566224f9e4c1e250e/data-enrichment-0.webp) Personalization with data enrichment # Get to know your customers — and talk to each of them Surveys, polls, product finders and personality tests that people enjoy. Your customers tell you what they like, with consent, and the answers go straight to your CRM or email tool so every message can be personal. [Book a meeting](https://scratcher.io/book-a-meeting) [Start free trial](https://platform.scratcher.io/en/register) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) Why it works ## Why is data enrichment so powerful with gamification? The best data is the data people give you themselves. When someone tells you which products they like, what they own or what they're planning, you don't have to guess — you just listen. This is called zero-party data. People share more when they get something back. A game gives them a fun minute and a chance to win, so answering a few questions feels like part of the play, not a form to fill out. - Answers straight from your customers — not guesses - Given with consent, so you can use them - Not dependent on cookies or social networks ![Why is data enrichment so powerful with gamification?](https://scratcher.io/img/containers/assets/illustrations/data-enrichment-2.webp/b2005ec62584f8d9a6095ec7938de5c1/data-enrichment-2.webp) ## Toyota's first-party data engine 285K+ quiz and survey participations 2,591 price and trade-in quote requests 768 car sales linked directly to the campaign --- How it works ## From one answer to a personal message 1 AskAdd a survey, a poll, a product finder or a few preference questions to your campaign. 2 Get consentPeople say yes to hearing from you — and choose to share what they like. 3 SendThe answers go to your CRM or email tool on every participation. 4 PersonalizeUse the answers to send each person the products and offers that fit them. --- ![What is the secret of data people actually want to share?](https://scratcher.io/img/containers/assets/illustrations/data-enrichment-5.webp/8114d3071aba67fe817f6e14930209dd/data-enrichment-5.webp) Better data ## What is the secret of data people actually want to share? People are happy to tell you about themselves — if you ask the right way. Scratcher helps you do just that. - A chance to win, a discount code or a product tip. People share more when they get something in return. - Five short questions beat a long form. nemlig.com's five-question product survey got a response rate above 35% — they had expected 5–10%. - In a product finder or a personality test, the questions are the fun part. People answer because they want to see the result. - Tell people what you collect and why. You decide which fields to ask for, and people give their consent when they sign up. Integrations ## The answers go where you need them Data is only useful when you can act on it. Scratcher sends every sign-up and every answer to the tools you already use, so you can build segments and personal flows right away. - Native integrations with Klaviyo, Mailchimp, HubSpot, Salesforce, ActiveCampaign and more - 8,000+ apps via Zapier - CSV files, webhooks or our API - Need something special? We build custom integrations with you ![The answers go where you need them](https://scratcher.io/img/containers/assets/illustrations/data-enrichment-6.webp/6abb063cba7f1ffe8d0e8eb6c246570e/data-enrichment-6.webp) Customer story ## BON'A PARTE turned favourite outfits into personal emails Fashion brand BON'A PARTE asked people to build their favourite outfit — a top, a bottom and shoes — after signing up for the newsletter. The products shown were based on what each person had looked at before. Every month a winner was picked automatically. Everyone else got a voucher and a round-up of the products they picked. Those emails were opened and clicked far more than their regular emails. [Read the full story: BON'A PARTE turned favourite outfits into personal emails](https://scratcher.io/customers/bona-parte-tries-personalised-and-product-related-gamification) ![BON'A PARTE outfit picker game on a tablet with a participation form](https://scratcher.io/img/containers/assets/cases/bona-parte-tries-personalised-and-product-related-gamification.webp/7e90f1ebb3d7885e35f82344cf12c957/bona-parte-tries-personalised-and-product-related-gamification.webp) > “We have been working with Scratcher for 3 years now. The partnership has been smooth and rewarding in terms of lead generation and sales.” **Jesper Holst**Ecommerce Sales & Operation Manager, DK Company - 80%conversion rate ## What our customers say As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price. Mila Hvilshøj Head of Marketing, Burger King Denmark & Sweden In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups. Casper Svanemose Marketing Manager, Continental We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back. Bettina Engel Nielsen Marketing Consultant, EWII Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity. Charlotte Møller Hansen Head of CRM and Creative Content, Pip.dk Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels. Helene Skilbred Senior Fundraiser, MS-forbundet ## Customer stories [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) 285,000+ quiz and survey participations - Toyota Denmark - Data Enrichment [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year)[Read the case: How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) 35%+ survey response rate - nemlig.com - Brand Engagement [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns)[Read the case: How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) [Driving Conversions for Continental](https://scratcher.io/customers/driving-conversions-for-continental) 130% increase in newsletter subscribers - Continental - Brand Engagement [Driving Conversions for Continental](https://scratcher.io/customers/driving-conversions-for-continental)[Read the case: Driving Conversions for Continental](https://scratcher.io/customers/driving-conversions-for-continental) [All customer stories](https://scratcher.io/customers/all) Other goals ## More ways to grow with Scratcher Collect sign-upsGrow your email list with campaigns people want to play. [Read more: Collect sign-ups](https://scratcher.io/platform/lead-generation) Brand engagementGet people to spend time with your brand. [Read more: Brand engagement](https://scratcher.io/platform/brand-engagement) Increase salesTurn players into buyers with codes and pop-ups. [Read more: Increase sales](https://scratcher.io/platform/increase-sales) Customer loyaltyGrow your club and bring members back. [Read more: Customer loyalty](https://scratcher.io/platform/customer-loyalty) --- Questions ## Questions about data enrichment [Book a meeting](https://scratcher.io/book-a-meeting) - Data people choose to give you themselves — like their favourite products, their plans or their opinions. It's more reliable than guessing from clicks, because it comes straight from your customers. - Surveys, polls, product finders and personality tests are made for it. You can also add your own questions to the sign-up form of any of [our 40+ formats](https://scratcher.io/platform/formats). - Yes. Use one of [our native integrations](https://scratcher.io/platform/integrations), Zapier, webhooks or the API, and the data arrives on every participation. You can also download it as a CSV file. - Yes. People give their consent when they sign up, and you decide what you collect. Scratcher is [ISO 27001 certified](https://scratcher.io/security). - Send the answers to your email tool or CRM and use them to build segments and flows. Toyota, for example, uses [quiz and survey answers](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) to send each person emails about the cars that fit them. ## Keep reading [What Is Zero-Party Data? How to Collect It with Interactive Campaigns](https://scratcher.io/blog/zero-party-data) - Guides - April 27, 2026 [What Is Zero-Party Data? How to Collect It with Interactive Campaigns](https://scratcher.io/blog/zero-party-data)Zero-party data is information people choose to share with you. Learn what it is, why consented data matters and seven practical … [Zero-Party vs First-Party vs Third-Party Data Explained](https://scratcher.io/blog/zero-party-vs-first-party-data) - Strategy - March 9, 2026 [Zero-Party vs First-Party vs Third-Party Data Explained](https://scratcher.io/blog/zero-party-vs-first-party-data)What separates zero-, first- and third-party data, what browser tracking limits changed, and how to build a data strategy on data… [How Gamification Makes Data Enrichment Smarter](https://scratcher.io/blog/unlock-the-power-of-gamification-for-smarter-data-enrichment) - November 16, 2024 [How Gamification Makes Data Enrichment Smarter](https://scratcher.io/blog/unlock-the-power-of-gamification-for-smarter-data-enrichment)People no longer hand over data without a reason. Learn how quizzes, swipe games and personality tests make data enrichment fun f… ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Start getting to know your customers Ask the right questions in a way people enjoy. Try Scratcher free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)